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All Journal International Journal of Islamic Economics and Finance (IJIEF) Iqtishoduna: Jurnal Ekonomi Islam Journal of Islamic Monetary Economics and Finance Anjasmoro: Islamic Interdisciplinary Journal Malacca: Journal of Management and Business Development
Muhammad, Aliyu Dahiru
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : Malacca: Journal of Management and Business Development

 1 
Pick-Up Strategy in Increasing Customer Attraction to Save at PT BPRS Mitra Harmoni Malang City Nurwakhidah, Ana; Anam, Hoirul; Muhammad, Aliyu Dahiru
Malacca: Journal of Management and Business Development Vol. 2 No. 2 (2025): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v2i2.157

Abstract

This study discusses the implementation of the pick-up strategy by PT BPRS Mitra Harmoni Kota Malang in increasing interest and number of customers, especially among traders and MSMEs. This strategy involves a direct and personalized approach through market promotions, visits to business locations, and door-to-door methods, which have proven to be effective in strengthening relationships and facilitating access to services to the community. In addition, banks implement pick-up promotional services that allow people to make transactions such as payments and deposits without having to come to the bank directly, thus saving time and costs. The system is equipped with features such as passbooks and deposit slips to support the supervision of customer funds and increase trust. Despite challenges such as competition from other financial institutions and a lack of understanding of the product by potential customers, this strategy has shown positive results in expanding service access, increasing satisfaction, and strengthening relationships with customers.   sfdfsdfed
Co-Authors Abba, Safiyya Abubakar Alkassim, Jibril Lawan Anam, Hoirul Fathurrahman Azhari HERU SISWANTO Kabiru Isa Dandago, Kabiru Isa Mahmud Yusuf Maidoki, Muhammad Lawal Muhammad Syarif Hidayatullah, Muhammad Syarif Muhammad, Muhammad Abdulaziz Nurwakhidah, Ana Sabiu, Tasiu Tijjani Sani, Usman Buhari Sulaiman, Sagir Muhammad