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Prepaid Electricity Marketing Communication Strategy at PT. PLN (Persero) Temanggung Customer Service Unit Muhammad Hasan Absori; Deni Ramdani
AFEBI Management and Business Review Vol. 5 No. 1 (2020): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v5i1.280

Abstract

PT. PLN (Persero) is a provider of electrical energy services in Indonesia. Technological developments encourage the innovation of prepaid electricity programs in providing effective and efficient services to consumers. So marketing communication is one of the strategies used to introduce prepaid electricity products to the public. marketing communication is communication that is used to improve marketing strategies in expanding the target market segmentation. PT. PLN (Persero) Temanggung Customer Service Unit uses socialization techniques in delivering prepaid electricity programs to the Temanggung community. The purpose of this study was to determine the form of marketing communication channels used by PT. PLN (Persero) Temanggung Customer Service Unit to provide prepaid electricity program information to consumers in order to increase prepaid electricity usage in Temanggung. This study uses a qualitative description method. Research data obtained by interview and observation conducted at PT. PLN (Persero) Temanggung Customer Service Unit. In this study conducted with triagulation techniques. The research results of PT. PLN (Persero) Temanggung Customer Service Unit uses marketing communication channels in promoting prepaid electricity programs. The message delivered contains the difference between prepaid and postpaid electricity, benefits, token costs or electricity energy vouchers and how to purchase tokens on the prepaid electricity program.
Workplace Counterproductive Behavior: The Roles Of Locus Of Control, Organizational Constraints, And Organizational Justice Deni Ramdani; Indah Ayu Johanda Putri; Mas Eko Affandi; Ivo Novitaningtyas; Sholeh Nur Rohmat
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 1 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.1.6836

Abstract

In light of the fact that unproductive workplace behavior can have a significant negative effect on an organization, it is essential to do research on the factors that play a role in the emergence of unproductive workplace behavior in an organization. The work locus of control, organizational limits, and organizational equality have all been suggested as important factors in the development of counterproductive work behavior by a few previous studies and results based on observations made in the workplace. As a result, this line of research directs us to investigate the influence of those three characteristics on counterproductive behavior in the workplace. This goal will be accomplished by the use of multiple regression investigations, which will be used in the research. The results of a survey using a Likert scale have been analyzed here as part of this study. The key information was collected from 200 individuals who were representatives of the Directorate General of Taxation and came from a variety of work roles, locations, and organizational units. This was calculated by using a non probability sampling combined with the purposive technique. The findings of the hypotheses test have revealed that work locus of control, organizational limits, and organizational justice have a significant impact on counterproductive work behavior both partially and simultaneously. The measurement expressive also shows that the Directorate General of Taxes has a direct inner locus of control, lower organizational constraint discernment, and better organizational justice discernment. It is suggested that Directorate General of Taxes should further improve its internal control in order to complement the employees' self-discipline, maintain its organizational limitations, and ensure that organizational equality is maintained at an appropriate level.
How risk oversight committees reduce banking risk: the amplifying role of digital innovation Ramdani , Deni; Yudhanto, Wildan; Aziz, Ahmad Abdul; Simamora, Alex Johanes
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6339

Abstract

This study investigates the influence of risk oversight committee characteristics on banking risk. This study also investigates the moderating role of digital innovation between the influence of risk oversight committee characteristics on banking risk. Risk oversight committee effectiveness is measured by five key attributes of committee size, independence, financial expertise, risk management expertise, and meeting frequency. Banking risk is assessed across three critical dimensions which are credit risk, liquidity risk, and operational risk. Digital innovation is operationalized using the Indonesian Digital Innovation Award as a proxy for technological maturity. Samples are 27 publicly listed banks on the Indonesian Stock Exchange from 2017 to 2023. The empirical findings reveal that all risk oversight committee attributes are significantly and negatively associated with banking risk, affirming the importance of governance structures in enhancing risk resilience. Furthermore, digital innovation significantly moderates these relationships, amplifying the risk-reducing effects of each committee attributes of size, independence, financial expertise, risk management expertise, and meeting frequency. These results underscore the synergistic value of integrating governance mechanisms with digital transformation initiatives. The study contributes to the literature by bridging corporate governance and financial technology in a risk management context, and offers practical recommendations for regulators and bank executives to strengthen oversight functions in the digital era
Optimalisasi pengelolaan wisata Nepal Van Java untuk mewujudkan destinasi wisata yang berkelanjutan Atika Atika; Eki Melina Widanti; Hadi Sasana; Kenyo Kharisma Kurniasari; Herlina Manurung; Masculine Muhammad Muqorobin; Eva Wulandari; Endang Kartini Panggiarti; Yulida Army Nurcahya; Shintya Novita Rahmawati; Deni Ramdani
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 2 (2025): March
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i2.28942

Abstract

AbstrakWisata Nepal Van Java hingga saat ini masih tergolong dalam kategori wisata berkembang. Kondisi saat ini menunjukkan bahwa pengelolaan Nepal Van Java masih mengalami sejumlah kendala dalam hal sumber daya manusia dan pertanggungjawaban keuangan. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pengelolaan wisata Nepal Van Java dengan memberikan pelatihan Bahasa Inggris dasar dan pelatihan pengelolaan keuangan berbasis digital menggunakan aplikasi SI APIK. Metode yang digunakan mencakup observasi dan wawancara, ceramah/penyuluhan/sosialisasi, serta unjuk kerja/demonstrasi/praktik. Program pengabdian diikuti oleh 30 orang yang berasal dari kalangan pengelola wisata dan pemilik UMKM di kawasan Wisata Nepal Van Java. Hasil program pengabdian menunjukkan adanya perubahan positif dalam kapasitas sumber daya manusia. Kapasitas pengelola Nepal Van Java dan pelaku UMKM dalam hal berbahasa Inggris mengalami kenaikan. Peserta program menjadi lebih mampu dalam melayani pengunjung, terutama wisatawan mancanegara. Peserta berhasil menerapkan materi yang dipaparkan narasumber dengan mencoba berkomunikasi menggunakan Bahasa Inggris. Dalam hal pengelolaan keuangan, pengelola dan pemilik UMKM di wilayah Nepal Van Java mengalami peningkatan pengetahuan dan kapabilitas terkait aplikasi keuangan SI APIK. Peserta program mampu melakukan pemasangan aplikasi SI APIK pada gawai peserta dan menggunakannya untuk usaha yang dimiliki.   Kata kunci: pelatihan; komunikasi; Nepal Van Java; pencatatan keuangan digital; wisata berkelanjutan. AbstractNepal Van Java Tourism is still categorized as a developing tourism. Current conditions show that the management of Nepal Van Java is still experiencing several obstacles in terms of human resources and financial accountability. This community service program aims to improve the management capacity of Nepal Van Java tourism by providing basic English training and digital-based financial management training using the SI APIK application. The methods include observation and interviews, lectures/counseling/socialization, and work demonstrations/practices. The community service program was attended by 30 people, including tourism managers and MSME owners in the Nepal Van Java Tourism area. The results of the community service program showed positive changes in human resource capacity. The capacity of Nepal Van Java managers and MSME actors in terms of English has increased. Program participants became more capable of serving visitors, especially foreign tourists. Participants succeeded in implementing the material presented by the resource person by trying to communicate using English. In terms of financial management, MSME managers and owners in the Nepal Van Java area experienced increased knowledge and capabilities related to the SI APIK. The participants were able to install the SI APIK application on their gadgets and use it for their businesses. Keywords: training; communication; Nepal Van Java; digital financial records; sustainable tourism.
ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING PADA UMKM OMAH BRANDED Ari Gunawan; Deni Ramdani
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 1 (2023): APRIL : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v3i1.1369

Abstract

Usaha Mikro Kecil Menengah (UMKM) merupakan suatu kegiatan yang memiliki pengaruh terhadap perekonomian suatu negara. Para pelaku UMKM diharuskan memiliki strategi yang tepat agar dapat meningkatkan daya saing dengan UMKM serupa. Fokus dalam penelitian ini adalah untuk mengetahui penerapan strategi pemasaran yang diterapkan oleh UMKM. Metode yang diterapkan pada penelitian ini yaitu dengan menggunakan metode penelitian kualitatif. Hasil penelitian menunjukan bahwa UMKM Omah Branded menerapkan strategi pemasaran Marketing Mix , yaitu menggunakan strategi produk, strategi harga, strategi tempat dan strategi promosi.