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E-SERVICE QUALITY AND E–RECOVERY SERVICE QUALITY ON E–SATISFACTION LAZADA.COM Hidayah, Riski Taufik; Utami, Eristy Minda
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.681 KB) | DOI: 10.21009/JRMSI.008.2.05

Abstract

The purpose of thus research is to find the impact of e-service quality and e – recovery service quality toward e-satisfaction of consumer at online marketplace Lazada. This research is triggered by the decreasing percentage of Top Brand Award on every category Lazada is in. Even though Lazada as an online service provider has done several effort to improve their service quality and respon to each complain in a well manner. The methods used in this research is descriptive and verificative. The population in this research are Lazada consumer whom conducted a complaint after they buy a product from Lazada. The sampling technique in this research is a purposive sampling, with the number of sample is 200 people. To analise the data the author used Path Analysis to understand the correlation wether it is simultaneous or partial.
The Influence of TikTok EWOM on Purchase Intentions for The Originote Skincare Products Hidayah, Riski Taufik; Adriansyah, Irfan; Utami, Eristy Minda
Asean International Journal of Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i2.1017

Abstract

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on TikTok regarding consumer purchase intentions for The Originote skincare products. The research targeted TikTok users interested in The Originote skincare products, with the total population being unknown. Utilizing the Cochran formula, the study sampled 273 respondents through purposive sampling to complete the questionnaire. The raw data were processed and analyzed utilizing SPSS version 23. The results reveal that The purchase intention for The Originote skincare products is significantly influenced by the quality of eWOM on TikTok. Similarly, the credibility of electronic word-of-mouth influences purchase intention, and The volume of electronic word-of-mouth on TikTok also exerts a significant influence on consumers' purchase intentions, Furthermore, the quality, credibility, and quantity of electronic word of mouth on the TikTok application collectively exerts a simultaneous influence on the purchase intention for The Originote skincare products. Given the rapid expansion of Indonesia's skincare industry and the growing importance of social media platforms such as TikTok, understanding how eWOM quality, credibility and quantity influence purchase intentions for The Originote skincare products, is critical.
PENINGKATAN KEMAMPUAN PERENCANAAN KEUANGAN GENERASI Z MELALUI LITERASI KEUANGAN DAN PENGALAMAN KEUANGAN Utami, Eristy Minda; Puspitasari, Devy Mawarnie; Nursjanti, Farida
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 6 No. 2 (2022): Kolaborasi Pendidikan, Pelatihan, dan Pemberdayaan untuk Penguatan Kapasitas Ma
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v6i2.1104

Abstract

Aktivitas di pasar modal dalam tiga tahun terakhir didominasi oleh Generasi Z. Namun, Generasi Z dinilai belum memiliki kesadaran dan pemahaman yang cukup tentang perencanaan keuangan dan literasi keuangan yang merupakan hal penting dalam berinvestasi. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan dan pengalaman keuangan terhadap perencanaan keuangan. Populasi dalam penelitian ini adalah mahasiswa S1/D3 manajemen Universitas Widyatama yang mengikuti kegiatan PKM: Smart Financial Planning for Better Life. Teknik pengambilan sampel yang digunakan adalah Non Probability Sampling-purposive sampling dengan jumlah sampel sebanyak 100 responden. Analisis data yang digunakan adalah regresi linier berganda dengan taraf signifikansi 5%. Hasil penelitian menunjukkan bahwa literasi keuangan dan pengalaman keuangan berpengaruh terhadap perencanaan keuangan. Hasil penelitian ini diharapkan dapat menambah pengetahuan dalam pengelolaan keuangan sebagai upaya meningkatkan kualitas perencanaan keuangan investor melalui peningkatan literasi keuangan dan pengalaman keuangan.
Family Financial Education and Fintech as Determinants of Financial Behavior: The Mediating Role of Financial Literacy Utami, Eristy Minda; Fatihat, Gita Genia; Wijaya, John Henry
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1785

Abstract

Purpose – This study aims to examine family financial education and Financial Technology (Fintech) as determinants of financial behavior, with financial literacy serving as a mediating variable among university students at Universitas Widyatama. Methodology/approach – This study adopted a data-driven methodology, employing a structured survey administered to students who interact with Fintech platforms and receive financial guidance from their families. The gathered data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement framework and explore structural associations, including mediation roles. Findings – The results indicate that both family financial education and Fintech significantly enhance financial literacy. Financial literacy significantly predicts financial behavior. Family financial education exerts both direct and indirect effects on financial behavior, demonstrating partial mediation. In contrast, Fintech does not directly predict financial behavior but operates entirely through financial literacy, indicating full mediation. These findings suggest structurally distinct pathways through which social and technological factors shape financial behavior. Novelty/value – This study integrates financial socialization and digital financialization perspectives within a single framework, demonstrating that financial literacy is the key mechanism that transforms both early socialization and digital exposure into responsible financial behavior. The findings show that access to digital financial services alone does not ensure financial capability.