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All Journal Media Ekonomi dan Manajemen JRMSI - Jurnal Riset Manajemen Sains Indonesia JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Manajemen Bisnis dan Keuangan ADPEBI International Journal of Business and Social Science Husnayain Business Review International Journal of Entrepreneurship and Business Management Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Utami, Eristy Minda
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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E-SERVICE QUALITY AND E–RECOVERY SERVICE QUALITY ON E–SATISFACTION LAZADA.COM Hidayah, Riski Taufik; Utami, Eristy Minda
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 8 No. 2 (2017): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (640.681 KB) | DOI: 10.21009/JRMSI.008.2.05

Abstract

The purpose of thus research is to find the impact of e-service quality and e – recovery service quality toward e-satisfaction of consumer at online marketplace Lazada. This research is triggered by the decreasing percentage of Top Brand Award on every category Lazada is in. Even though Lazada as an online service provider has done several effort to improve their service quality and respon to each complain in a well manner. The methods used in this research is descriptive and verificative. The population in this research are Lazada consumer whom conducted a complaint after they buy a product from Lazada. The sampling technique in this research is a purposive sampling, with the number of sample is 200 people. To analise the data the author used Path Analysis to understand the correlation wether it is simultaneous or partial.
The Influence of TikTok EWOM on Purchase Intentions for The Originote Skincare Products Hidayah, Riski Taufik; Adriansyah, Irfan; Utami, Eristy Minda
Asean International Journal of Business Vol. 3 No. 2 (2024)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v3i2.1017

Abstract

The aim of this research is to examine the impact of electronic word-of-mouth (eWOM) on TikTok regarding consumer purchase intentions for The Originote skincare products. The research targeted TikTok users interested in The Originote skincare products, with the total population being unknown. Utilizing the Cochran formula, the study sampled 273 respondents through purposive sampling to complete the questionnaire. The raw data were processed and analyzed utilizing SPSS version 23. The results reveal that The purchase intention for The Originote skincare products is significantly influenced by the quality of eWOM on TikTok. Similarly, the credibility of electronic word-of-mouth influences purchase intention, and The volume of electronic word-of-mouth on TikTok also exerts a significant influence on consumers' purchase intentions, Furthermore, the quality, credibility, and quantity of electronic word of mouth on the TikTok application collectively exerts a simultaneous influence on the purchase intention for The Originote skincare products. Given the rapid expansion of Indonesia's skincare industry and the growing importance of social media platforms such as TikTok, understanding how eWOM quality, credibility and quantity influence purchase intentions for The Originote skincare products, is critical.
Co-Authors Adriansyah, Irfan Amaliawiati, Lia Amaliwiati, Lia Bawa, Simerjeet Singh Dedi Iskamto Devy Mawarnie Puspitasari Fatihat, Gita Genia Gusni, Gusni Nursjanti, Farida Pesakovic, Gordana Riski Taufik Hidayah Siti Komariah Yuliani, Reva