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Journal : Jurnal Biogenerasi

STRATEGI PEMASARAN BAWANG MERAH (ALIUM ASCALONICUM L) DI KEBUN PRAKTEK FAKULTAS TEKNOLOGI PANGAN PERTANIAN DAN PERIKANAN UNIVERSITAS NUSA NIPA Dainu, Donatus; Selvi Irawati Kwuta, Magdalena; Nong, Fiator
Jurnal Biogenerasi Vol. 10 No. 2 (2025): Volume 10 no 2 periode februari - september 2025 ( continues)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i2.5362

Abstract

Marketing strategy is one way to introduce products to consumers, this is important because it will be related to the profits that the company will achieve. Marketing strategies will be optimally useful if supported by structured planning both internally and externally to the company. This research used 15 interview samples taken from those in charge of the garden, garden employees, observers of related organic plants and general buyers. The interview results were processed using the purposive sampling method and SWOT analysis.The research results show that: 1) based on the IFAS and EFAS matrices, the IFAS score is 3.05 which is located in the strength quadrant and EFE is 2.80 which is located in quadrant I (growth). The strategy implemented in this condition is to support growth policies the aggressive one. 2) increase the quantity and quality of production to meet the high demand for shallots and develop quality onion products with farming locations near markets.
ANALISIS USAHA TANI KAKAO (Theobroma cacao L.) DI DESA BLORO KECAMATAN NITA KABUPATEN SIKKA Abraham Colson Wangge Tani, Mariano; Nong, Fiator; Yakob Da Rato, Yoseph
Jurnal Biogenerasi Vol. 10 No. 2 (2025): Volume 10 no 2 periode februari - september 2025 ( continues)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i2.5371

Abstract

The Independent Campus Independent Learning Activity Program (MBKM) is held by the Agricultural Extension Center (BPP) in Nita District, Sikka Regency, East Nusa Tenggara Province. It will be carried out for 4 months, starting from September to December 2024. This internship aims to analyze cocoa farming in Bloro village, Nita District, Sikka Regency. The method used to analyze data in this activity is a quantitative analysis method, namely data obtained from research in the form of numbers arranged in tables which will then be discussed and analyzed using a predetermined equation model. The research results show that cocoa farming in Bloro Village, Nita District, Sikka Regency is worth pursuing because the total income is IDR 955,377 and the total costs are IDR 602,396. So you get an average receipt of IDR 1,557,773. Based on the calculation of business feasibility (R/C), namely the ratio of income to total production costs greater than zero, namely a comparison figure of 2.58 > 1, it can be concluded that the farming business can be said to be successful. profitable and worth running.
ANALISIS EFEKTIVITAS SISTEM IRIGASI TETES PADA KOMODITI TANAMAN TOMAT (Solanum Lycopersicum L.)DI PT AGROMAR Avelino Nurak, Frederik; Nong, Fiator; Iawan Saputera Wanda, Taras
Jurnal Biogenerasi Vol. 10 No. 2 (2025): Volume 10 no 2 periode februari - september 2025 ( continues)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i2.5374

Abstract

This research aims to analyze the effectiveness of the drip irrigation system on tomato crops using qualitative data analysis methods. This research presents findings regarding efficient water use, increasing plant productivity, and disease control, related to the application of the drip irrigation system on tomato plants. The results of the research provide a positive picture regarding the effectiveness of this technology. The aim of this activity is to determine the effectiveness of the drip irrigation system on tomato crops. It is hoped that this activity can provide a sustainable positive impact for PT farmers. Agromar and increasing public awareness of using drip irrigation technology in tomato farming businesses at PT. Agromar
STRATEGI PEMASARAN BAWANG MERAH (ALIUM ASCALONICUM L) DI KEBUN PRAKTEK FAKULTAS TEKNOLOGI PANGAN PERTANIAN DAN PERIKANAN UNIVERSITAS NUSA NIPA Dainu, Donatus; Selvi Irawati Kwuta, Magdalena; Nong, Fiator
Jurnal Biogenerasi Vol. 10 No. 2 (2025): Volume 10 no 2 periode februari - september 2025 ( continues)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i2.5362

Abstract

Marketing strategy is one way to introduce products to consumers, this is important because it will be related to the profits that the company will achieve. Marketing strategies will be optimally useful if supported by structured planning both internally and externally to the company. This research used 15 interview samples taken from those in charge of the garden, garden employees, observers of related organic plants and general buyers. The interview results were processed using the purposive sampling method and SWOT analysis.The research results show that: 1) based on the IFAS and EFAS matrices, the IFAS score is 3.05 which is located in the strength quadrant and EFE is 2.80 which is located in quadrant I (growth). The strategy implemented in this condition is to support growth policies the aggressive one. 2) increase the quantity and quality of production to meet the high demand for shallots and develop quality onion products with farming locations near markets.
ANALISIS USAHA TANI KAKAO (Theobroma cacao L.) DI DESA BLORO KECAMATAN NITA KABUPATEN SIKKA Abraham Colson Wangge Tani, Mariano; Nong, Fiator; Yakob Da Rato, Yoseph
Jurnal Biogenerasi Vol. 10 No. 2 (2025): Volume 10 no 2 periode februari - september 2025 ( continues)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i2.5371

Abstract

The Independent Campus Independent Learning Activity Program (MBKM) is held by the Agricultural Extension Center (BPP) in Nita District, Sikka Regency, East Nusa Tenggara Province. It will be carried out for 4 months, starting from September to December 2024. This internship aims to analyze cocoa farming in Bloro village, Nita District, Sikka Regency. The method used to analyze data in this activity is a quantitative analysis method, namely data obtained from research in the form of numbers arranged in tables which will then be discussed and analyzed using a predetermined equation model. The research results show that cocoa farming in Bloro Village, Nita District, Sikka Regency is worth pursuing because the total income is IDR 955,377 and the total costs are IDR 602,396. So you get an average receipt of IDR 1,557,773. Based on the calculation of business feasibility (R/C), namely the ratio of income to total production costs greater than zero, namely a comparison figure of 2.58 > 1, it can be concluded that the farming business can be said to be successful. profitable and worth running.
ANALISIS EFEKTIVITAS SISTEM IRIGASI TETES PADA KOMODITI TANAMAN TOMAT (Solanum Lycopersicum L.)DI PT AGROMAR Avelino Nurak, Frederik; Nong, Fiator; Iawan Saputera Wanda, Taras
Jurnal Biogenerasi Vol. 10 No. 2 (2025): Volume 10 no 2 periode februari - september 2025 ( continues)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i2.5374

Abstract

This research aims to analyze the effectiveness of the drip irrigation system on tomato crops using qualitative data analysis methods. This research presents findings regarding efficient water use, increasing plant productivity, and disease control, related to the application of the drip irrigation system on tomato plants. The results of the research provide a positive picture regarding the effectiveness of this technology. The aim of this activity is to determine the effectiveness of the drip irrigation system on tomato crops. It is hoped that this activity can provide a sustainable positive impact for PT farmers. Agromar and increasing public awareness of using drip irrigation technology in tomato farming businesses at PT. Agromar