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Analysis Location Quotient Analysis in Determining Leading Horticulture Products in Ngawi District Putra, Mohammad Edwinsyah Yanuan; Dhandy, Rahmat; Al Ayyubi, Waridad Umais; Sholihah, Elis Rahmawati Mar’atus; Firman, Anwar; Alwirya, Ngani; Wardana, Aditya
Journal of Science and Science Education Vol. 5 No. 2 (2024): October
Publisher : Pascasarjana, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jossed.v5i2.9171

Abstract

The agricultural sector is one sector that has great potential to improve the economy. To increase the role of the government and the income of fruit and vegetable farmers, the government and farmers need to better manage their business results for marketing or sale. The level of welfare of fruit and vegetable farmers is still low, this is not because the selling price of fruit and vegetables is low, nor is it because of the large number of imported fruit and vegetables, but rather because of the government's lack of attention to the fruit and vegetable sub-sector, especially durian. snakefruit. Oranges, bananas, mangoes and papaya. This research used a descriptive method, which was carried out in Ngawi Regency. The selection of the research area and determination of samples was carried out deliberately. Data collection uses the interview method using questionnaires to obtain primary data and documentation methods to obtain secondary data. The data analysis method uses qualitative and quantitative descriptive analysis using the Location Quotient approach which tests the validity of the data using methods, sources and theories. The results of the research show that the factors that have a real influence on the income of fish farmers in Nagari Andaleh, Luak District, Limapuluh Kota Regency, are the leading commodities for the Fruits and Vegetables sub-sector, namely Salak with an LQ value of 4.19 and Durian with an LQ value of 2.36. Other types of commodities such as Oranges with an LQ value of 0.64 also have the potential to be developed, in contrast to non-seeded commodities, namely Bananas with an LQ value of 0.03, Mangoes with an LQ value of 0.05 and Papaya with an LQ value of 0.06.
Pelatihan Pangan Fungsional: Susu Kurma dengan Garam Himalaya untuk Cegah Stunting Yanuan, Mohammad Edwinsyah; Wati, Cicik Retno; Sholihah, Elis Rahmawati Mar’atus; Al Ayyubi, Waridad Umais
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 3 No. 1 (2025): February 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v3i1.344

Abstract

This community service activity aims to enhance the understanding and skills of the residents of Dempel Village, Geneng Subdistrict, Ngawi Regency, in utilizing functional foods to support stunting reduction. The main focus is on training participants to produce high-nutrient date milk enriched with Himalayan salt, specifically targeted at pregnant women and members of the PKK women’s group. The team from PSDKU Agribusiness Management Campus 5 Ngawi provided education through counseling and hands-on practice in date milk production.  This community service activity was conducted on January 16, 2025, in Dempel Village, Geneng Subdistrict, Ngawi Regency, attended by 20 pregnant women and PKK members. The outcome of this program was the successful understanding of the steps to produce date milk with Himalayan salt, enabling participants to independently replicate the process. In addition to contributing to stunting prevention efforts, this activity also serves as a foundational idea and creates new business opportunities for the community by developing economically valuable local products.
EVALUASI UJI HEDONIK KOPI ROBUSTA LAWU DAN EXCELSA SELONDO SEBAGAI PENENTU TARGET PASAR PENJUALAN KOPI DI KABUPATEN NGAWI Sholihah, Elis Rahmawati Mar’atus; Mangesti, Getta Hayyuning; Atmojo, Titin Andriyani
ANALISIS Vol. 15 No. 02 (2025): ANALISIS VOL. 15 NO. 02 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i02.6516

Abstract

The purpose of this study is to evaluate the results of the hedonic testing on Robusta Lawu and Excelsa Selondo coffee as a strategy to determine the target market for coffee sales in Ngawi Regency. The research method used in this study is the hedonic test, where the preference test aims to measure the quality of coffee through the five senses (preference, color, aftertaste, flavor, and aroma) as a basis for determining the coffee market share in Ngawi Regency. This hedonic testing was conducted on 50 untrained panelists and 8 semi-trained panelists in Ngawi Regency. The results indicate that the majority of panelists gave positive evaluations to Excelsa Selondo coffee, known for its unique fruity flavor. Meanwhile, Robusta Lawu coffee also received similar positive feedback due to its bitter taste and strong aroma, which are characteristic of robusta coffee. These findings suggest that the target market for Excelsa Selondo coffee tends to be male consumers due to its unique flavor, while Robusta Lawu coffee is more favored for its bitterness. This research provides practical contributions to coffee producers as a basis for planning marketing strategies and determining company marketing policies based on consumer preferences.