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All Journal PROZIMA (Productivity, Optimization and Manufacturing System Engineering) Journal of Research and Technology Tibuana : Journal of Applied Industrial Engineering Jurnal Penamas Adi Buana Industri Inovatif : Jurnal Teknik Industri Kanigara
Rusdiyantoro
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Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Education Engineering Environmental Science Industrial & Manufacturing Engineering Physics Social Sciences Other

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Journal : Kanigara

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PELATIHAN BRANDING DAN DESAIN PACKAGING UNTUK PRODUK PAKAN TERNAK UMKM MAKMUR DUA PUTRI DESA JATIKALANG KRIAN SIDOARJO Utomo, Yitno; Yunia Dwie Nurcahyanie; Djoko Adi Walujo; Nushron Ali Mukhtar; Rusdiyantoro
Kanigara Vol 4 No 1 (2024): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v4i1.8714

Abstract

The implementation of assistance for UMKM Makmur Dua Putri towards business development and professionalism was chosen using Branding and Packaging steps. The branding logo of the letters "MDP" is an abbreviation or acronym for Makmur Dua Putri, the dominant letter "M" with the cutting of the next two letters, namely "DP", is the concept that "Makmur" is the goal of this business. Of course, for every business, the goal of its vision and mission is prosperity. The text at the bottom "Prosperous Two Daughters" emphasizes the meaning, namely to interpret the good fortune of the trust given by God to two daughters. The choice of green is synonymous with coolness or returning to nature. This branding emphasizes that the animal feed made is made from ingredients that are returned to nature and are environmentally friendly. After obtaining the brand name and packaging, the animal feed business in Jatikalang village, Krian subdistrict, Sidoarjo district, will develop the marketing process outside Java.
Co-Authors Akhmad Faisal Akhmad Solikin Alfi Rohmatil Maulidah Anjeli Riza Umami Djoko Adi Walujo Gilang Nanda Dwy Pradana Jumali, Muhamad Abdul M. Nushron Ali Mukhtar Manik Ayu Titisari Pramana, Yanatra Budi Walujo, Djoko Adi Yitno Utomo Yunia Dwie Nurchayanie