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All Journal Jurnal Sains & Teknologi Lingkungan BIOEDUKASI Jurnal Pendidikan : Riset dan Konseptual Jurnal PAJAR (Pendidikan dan Pengajaran) Jurnal Penamas Adi Buana WAKTU: Jurnal Teknik UNIPA Mimbar Ilmu Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Kanigara
Djoko Adi Walujo
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Journal : Kanigara

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PELATIHAN DIGITAL MARKETING SEBAGAI PENUNJANG KEWIRAUSAHAAN SISWA SMKN 7 SURABAYA Andarmadi Jati Abdhi Wasesa; Yunia Dwie Nurcahyanie; Djoko Adi Walujo; Titik Koesdijati
Kanigara Vol 2 No 2 (2022): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v2i2.6154

Abstract

The purpose of this community service activity is to broaden students' knowledge about marketing, especially digital marketing. Entrepreneurship as one of the materials in the SMK curriculum has been successfully implemented as an alternative in producing graduates who have had an average career as employees, become entrepreneurs who are able to make a product or service and sell it to the market. However, in practice students only learn how to make and sell, not to market and develop their business. Meanwhile, the world is currently entering the era of e-commerce where the majority of products are marketed via the internet. This service activity is carried out to increase students' insight and skills in order to develop and expand the market for selling their products so that it will increase business turnover. The training is carried out using a workshop method, where students practice marketing their products through Instagram and Facebook. After that, an evaluation of the increase in customer engagement is carried out. From the results of the evaluation, it was found that engagement increased by 20% after being paid to promote students' business social media.
PELATIHAN BRANDING DAN DESAIN PACKAGING UNTUK PRODUK PAKAN TERNAK UMKM MAKMUR DUA PUTRI DESA JATIKALANG KRIAN SIDOARJO Utomo, Yitno; Yunia Dwie Nurcahyanie; Djoko Adi Walujo; Nushron Ali Mukhtar; Rusdiyantoro
Kanigara Vol 4 No 1 (2024): Kanigara
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/kanigara.v4i1.8714

Abstract

The implementation of assistance for UMKM Makmur Dua Putri towards business development and professionalism was chosen using Branding and Packaging steps. The branding logo of the letters "MDP" is an abbreviation or acronym for Makmur Dua Putri, the dominant letter "M" with the cutting of the next two letters, namely "DP", is the concept that "Makmur" is the goal of this business. Of course, for every business, the goal of its vision and mission is prosperity. The text at the bottom "Prosperous Two Daughters" emphasizes the meaning, namely to interpret the good fortune of the trust given by God to two daughters. The choice of green is synonymous with coolness or returning to nature. This branding emphasizes that the animal feed made is made from ingredients that are returned to nature and are environmentally friendly. After obtaining the brand name and packaging, the animal feed business in Jatikalang village, Krian subdistrict, Sidoarjo district, will develop the marketing process outside Java.
Co-Authors Aan Ardiawan Achmad Fauzi Aqil Muftor Achmad Wahyu Setyawan Adi Purnomo Diah Marheni Ikasari Indah Nurhayati Jati Abdhi Wasesa, Andarmadi M. Nushron Ali Mukhtar Majid, Dian MIFTAKHUL ROHMAH Muhammad Al Kholif Pungut, Pungut Rufi'i . Rufi’I Rufi’I Rufi’i Rusdiyantoro Slamet Slamet Sugito Sugito Sunarsih Titik Koesdijati Yitno Utomo Yuda Wibowo Hariyanto Yunia Dwie Nurchayanie