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All Journal IMAGE Emerging Science Journal International Journal of Supply Chain Management Jurnal Fokus Manajemen Bisnis
Marimon, Frederic
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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Memorable Tourist Experience and its Impact on Tourist Engagement Syahbudiman, Rayhan; Hendrayati, Heny; Kusumah, Ahmad Hudaiby Galih; Marimon, Frederic; Marhadi, Marhadi
Image : Jurnal Riset Manajemen Vol 12, No 1 (2024): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2024.009

Abstract

This research aims to analyze the influence of memorable tourist experiences on tourist engagement among tourists visiting glamping destinations in Bandung and West Bandung Districts. The research methods used are descriptive and verificative. The data were collected by distributing questionnaires to 107 domestic tourists who had previously been guests at glamping sites in Bandung and West Bandung Districts. Convenience sampling was used as the sampling technique. The data analysis technique employed classical assumption tests and simple regression analysis. The research results indicate that memorable tourist experiences have a positive and significant influence on tourist engagement. Creating memorable experiences is crucial for destination managers to enhance tourist engagement. Memorable experiences tend to lead to higher levels of tourist involvement with the destination. This research provides theoretical implications for understanding the relationship between memorable tourist experiences and tourist engagement, as well as practical implications for destination management.
Configurational Path to NPD Project Performance- Involving Source of Innovation in Supply Chain Strategy Gheshmi, Reza; Zarco, Hugo; Marimon, Frederic
International Journal of Supply Chain Management Vol 9, No 5 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v9i5.5665

Abstract

Abstract— During past twenty years, knowledge integration and product development process, have been considered as two critical strategies for new product development process. The two mentioned strategies were the main focus of industry and also academicians as well as many practitioners). The most significant similarity among the investigations on this integration strategy is the focus on organizations as unit of analysis and in some cases, the investigations was in project level in order to have more accurate and detail results. But in this study we considered project phase and the unit of analysis to be able to take into account the project and different phase’s characteristics. In this way we will be able to find more relevant and practical results for integration different source of knowledge, in different phases of new product development. We analysed 125 new product development projects from total 85 manufacturing firms, which have implemented at least one form of external collaboration among their NPD projects, within 8 different industries in Spain. To make these analysis we used fsQCA method and our finding show that by involving different types of knowledge sources in different phase of NPD projects, the companies may achieved to different level of Cost, Market, Speed and product Novelty performance and these configurations are very between different projects.
The Impact of Artificial Intelligence on Digital Marketing: Leveraging Potential in a Competitive Business Landscape Hendrayati, Heny; Achyarsyah, Mochamad; Marimon, Frederic; Hartono, Ulil; Putit, Lennora
Emerging Science Journal Vol 8, No 6 (2024): December
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2024-08-06-012

Abstract

This study aims to thoroughly investigate how Artificial Intelligence (AI) is strategically integrated into digital marketing practices and its consequential effects on Indonesia’s fiercely competitive business environment. Employing a quantitative research approach, this study meticulously examines Indonesian enterprises’ prevailing strategies for AI utilization. The research method employed in this study is quantitative, with the unit of analysis being Indonesian companies. The sample size comprises 100 companies selected through the stratified random sampling technique. Analysis of the data is conducted using the SPSS statistical package. Through detailed analysis of survey data and advanced statistical techniques, the research reveals a significant positive correlation between the integration of AI in digital marketing and improved marketing effectiveness. The study highlights a noticeable increase in customer engagement metrics and noteworthy enhancements in conversion rates among businesses proficient in leveraging AI technologies, further reinforcing this correlation. Additionally, the findings suggest that companies embracing AI demonstrate significantly heightened adaptability to the constantly evolving market dynamics, strengthening their competitive positioning. These insightful discoveries underscore the critical importance of harnessing AI’s transformative capabilities within digital marketing strategies to sustain and bolster a competitive edge in the marketplace. Furthermore, the study discusses its contributions to existing knowledge and provides practical implications for marketers and business policymakers in Indonesia. Doi: 10.28991/ESJ-2024-08-06-012 Full Text: PDF
Supply Chain Management Strategies in Project and Absorptive Capacity to Implementation Partnership Strategy in New Product Development Gheshmi, Reza; Zarco, Hugo; Marimon, Frederic
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2912

Abstract

To develop new and successful products, supply chain management can be efficient way as a multidisciplinary process. It appears logical to consider that some elements, such as fast changes in technology, a flexible process of production, and international rivalry, have a direct relationship across various knowledge sources and are more necessary for introducing timely and profitable new products. Our main emphasis is to make a comparative assessment forthe role of decomposed attributes of complexity level in new project development (NPD) and internal abilities to choose partnership as dominant mode for external collaboration in different phases of NPD, by using supply chain management design across 125 NPD projects in low technology-intensive SMEs in Spain. The results provide support for the role of absorptive capacity and different dimensions of project complexity in developing a co-development strategy (Partnership) in different phases of NPD projects.
Women's entrepreneurial leadership on culinary micro small medium enterprises success: The mediating role of absorptive capacity Siwiyanti, Leonita; Suryana, Suryana; Furqon, Chairul; Hendrayati, Heny; Marimon, Frederic
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13335

Abstract

In many developing economies, culinary businesses run by women face dynamic market challenges that demand adaptive leadership and effective knowledge utilization. This study explores the influence of women’s entrepreneurial leadership on the business success of micro, small, and medium enterprises in the culinary sector with absorptive capacity as a mediating factor. A survey method was used to gather quantitative data from 350 women entrepreneurs, and partial least squares structural equation modeling was used for statistics analysis. The results show that women's leadership qualities, such as empathy, teamwork, and flexibility, significantly improve company performance. Additionally, absorptive capacity serves a critical mediating function by allowing entrepreneurs to obtain, absorb, and apply outside knowledge for innovation and market adaptation. The study emphasizes how crucial it is to support women's entrepreneurial leadership and knowledge-absorption skills to promote long-term company growth. These findings provide valuable insights for policymakers, educators, and business practitioners in designing targeted interventions to support women entrepreneurs in resource-constrained environments.
Co-Authors Achyarsyah, Mochamad Ahmad Hudaiby Galih Kusumah Chairul Furqon, Chairul Gheshmi, Reza Heny Hendrayati Leonita Siwiyanti Marhadi Marhadi, Marhadi Putit, Lennora Suryana Suryana Syahbudiman, Rayhan Ulil Hartono Zarco, Hugo