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All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business GANEC SWARA International Journal of Economics Development Research (IJEDR) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian kepada Masyarakat Jurnal Artha Satya Dharma Journal of Business on Hospitality and Tourism Jurnal Pengabdian Sosial ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
I Gusti Made Oka Astana
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
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Journal : GANEC SWARA

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PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO WIDIA COLLECTION BALI ASTANA, I GUSTI MADE OKA; MAHARANI, DESAK PUTU SEPTI YUNI
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.915

Abstract

This study aims to gather information on the impact of Service Quality, Product Diversity, and Promotion on Purchase Decisions at Widia Collection Store Bali. The study population includes all customers, both men and women, who shop at Widia Collection Store Bali, with a sample size of 80 people. Data collection was conducted using the SPSS Version 25.00 for Windows application. The results of the study indicate that Service Quality has a positive effect on Purchase Decisions at Widia Collection Store Bali, with a t-value greater than the t-table value (3.551 > 1.667) and a significance level of 0.001 < 0.05. Product Diversity also has a positive effect on Purchase Decisions, with a t-value greater than the t-table value (2.349 > 1.667) and a significance level of 0.021 < 0.05. Additionally, Promotion has a positive effect on Purchase Decisions at Widia Collection Store Bali, with a t-value greater than the t-table value (2.641 > 1.667) and a significance level of 0.010 < 0.05.
PENGARUH PROMOSI, INOVASI PRODUK DAN BRAND REPUTATION TERHADAP KINERJA PEMASARAN (STUDY PADA KEDAI MIE KOBER SINGARAJA) SUPUTRIYANI, MADE; ASTANA, I GUSTI MADE OKA
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.613

Abstract

This research aims to analyze the influence of product innovation promotion and brand reputation on marketing performance (study at the Kober Singaraja noodle shop). In this research, qualitative and quantitative approaches were used in this research. The data collection technique used in this research is using a questionnaire technique using a Likert scale where those selected as respondents were visitors to Mie Kober Singaraja as many as 70 respondents and documentation. This research uses quantitative analysis which is processed using statistics with multiple linear regression analysis, determination analysis, and hypothesis testing using the t test. 1) Based on the results of the Effect of Promotion on Marketing Performance with a value of tcount > ttable (2.992 > 1.984) and a significance value of 0.004, it can be concluded that 0.004 = 0.05 using a significance threshold of 0.05. 2) The influence of product innovation on marketing performance at Mie Kober Singaraja Shop tcount > ttable 4.042 > 1.984 with significance value = 0.00 < 0.05. 3) the influence of Brand Reputation has a positive and significant effect on Marketing Performance at Mie Kober Singaraja Shop with a value of tcount > ttable (3.357 > 1.984) with a significance value of 0.001 < 0.05.
Co-Authors Adnyana, I Dewa Putu Herry Pratama Andriyani, Kadek Ayu Sinta Cattleyana, Dilla Dimiadi, Putu Ayu Dian Elisiani, Luh Putu Mita Gusti Putu Eka Kusuma I Gusti Ketut Adi Winata I Gusti Ketut Adi Winata I Made Panji Dwipayana Indriani, Aldila Feby Kadek Doni Ariani Kadek Nanda Sinta Dewi Kadek Putra Awatara Ketut Sumiasa Komang Ayu Alit Wirandani Komang Novi Purniari MAHARANI, DESAK PUTU SEPTI YUNI Meliani, Kadek Mertyani Sari Dewi ., Mertyani Sari Dewi Mustafa, Zainol Ni Luh Nurkariani Ni Made Wulan Sari Sanjaya Ni Putu Wendy Katrina Ningsih, Ni Nyoman Ayu Nyoman Srikarsa Permoni, Ni Luh Eka Ayu Putu Aristya Purnama Astri Putu Ayu Amanda Suartawan, Kadek Adi SUPUTRIYANI, MADE Ujang Hidayat, Ujang Yanti, Kadek Anggel Darma