Article Per Year (5 Year)
p-Index From 2021 - 2026
3.731
P-Index
This Author published in this journals
All Journal Daya Saing : Jurnal Ilmu Manajemen International Journal of Social Science and Business GANEC SWARA International Journal of Economics Development Research (IJEDR) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Pengabdian kepada Masyarakat Jurnal Artha Satya Dharma Journal of Business on Hospitality and Tourism Jurnal Pengabdian Sosial ABDI NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
I Gusti Made Oka Astana
Sekolah Tinggi Ilmu Ekonomi Satya Dharma
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Journal of Economics Development Research (IJEDR)

 1 
Analyzing the Influence of Service Quality in Water Distribution on Customer Complaints and Its Role in Enhancing Customer Satisfaction Kusuma, Gusti Putu Eka; I Gusti Made Oka Astana; Ningsih, Ni Nyoman Ayu; Cattleyana, Dilla; Mustafa, Zainol
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.5500

Abstract

This study aims to examine the impact of water distribution service quality on customer complaints as part of efforts to enhance customer satisfaction at Perumda Air Minum Tirta Hita Buleleng. A quantitative approach was employed, with data collected through questionnaires. The questionnaire responses were measured using an interval scale. Respondents were selected using random sampling techniques. The data were analyzed using SmartPLS software. The study explored three main relationships: the influence of water distribution service quality on customer complaints, the influence of water distribution service quality on customer satisfaction, and the influence of customer complaints on customer satisfaction. The findings indicate that all relationships examined are positive and significant, highlighting the critical role of service quality in reducing complaints and improving customer satisfaction.
TikTok Content Marketing and Live Shopping as Economic Drivers of Consumer Purchase Intention (Case of Artasedana Supermarket, Singaraja) Yanti, Kadek Anggel Darma; Astana, I Gusti Made Oka
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.7992

Abstract

This study aims to analyze the economic influence of TikTok-based content marketing and live shopping on consumer purchase intention for products at PT Artasedana Singaraja. In response to the rapid advancement of information technology and the widespread use of social media—particularly TikTok—businesses encounter both new opportunities and challenges in attracting and retaining consumers. TikTok’s e-commerce features have transformed the platform into an effective digital marketing tool, enabling companies to promote products and engage directly with potential buyers. By implementing creative content marketing and interactive live shopping strategies, PT Artasedana strives to boost consumer purchase intention and improve its mkarket performance. This research employs a quantitative approach to measure the impact of these marketing techniques on consumer behavior. The findings are expected to offer practical insights for businesses in optimizing digital marketing efforts and enhancing economic outcomes in a highly competitive retail environment. Additionally, this study contributes to the growing body of marketing literature, particularly in the context of Indonesia's retail sector.
Co-Authors Adnyana, I Dewa Putu Herry Pratama Andriyani, Kadek Ayu Sinta Cattleyana, Dilla Dimiadi, Putu Ayu Dian Elisiani, Luh Putu Mita Gusti Putu Eka Kusuma I Gusti Ketut Adi Winata I Gusti Ketut Adi Winata I Made Panji Dwipayana Indriani, Aldila Feby Kadek Doni Ariani Kadek Nanda Sinta Dewi Kadek Putra Awatara Ketut Sumiasa Komang Ayu Alit Wirandani Komang Novi Purniari MAHARANI, DESAK PUTU SEPTI YUNI Meliani, Kadek Mertyani Sari Dewi ., Mertyani Sari Dewi Mustafa, Zainol Ni Luh Nurkariani Ni Made Wulan Sari Sanjaya Ni Putu Wendy Katrina Ningsih, Ni Nyoman Ayu Nyoman Srikarsa Permoni, Ni Luh Eka Ayu Putu Aristya Purnama Astri Putu Ayu Amanda Suartawan, Kadek Adi SUPUTRIYANI, MADE Ujang Hidayat, Ujang Yanti, Kadek Anggel Darma