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All Journal JAM : Jurnal Aplikasi Manajemen JURNAL MANAJEMEN BISNIS Cakrawala Management Business Journal Return : Study of Management, Economic and Bussines
Dedi, Selmi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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CUSTOMER BEHAVIOR DAN DIGITAL MARKETING TERHADAP PURCHASE INTENTION Dedi, selmi; Kholimatul, Sahdiah; Bopeng, Louis Soemadi
Cakrawala Management Business Journal Vol 7 No 2 (2024): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v7i2.385

Abstract

This study aims to examine Customer Behavior and Digital Marketing at Keripik Raos located in Manokwari Regency. This type of research is quantitative using primary and secondary data. The research subject is the owner of Keripik Raos, while the object of research is Keripik Raos consumers who are involved in the application of Customer Behavior and Digital Marketing. This study uses multiple linear regression methods on 120 respondents who are consumers of Keripik Raos to measure the effect of Customer Behavior and Digital Marketing on Purchase Intention. The data collection techniques used include observation, interviews, and questionnaires. The results showed that Keripik Raos has successfully implemented Customer Behavior and Digital Marketing to increase Purchase Intention. The benefits of Customer Behavior and Digital Marketing strategies include focusing more on consumers and reaching consumers through social media, so that the products offered by Keripik Raos match consumer needs. However, Keripik Roas faces several obstacles in implementing this strategy, namely not setting positioing, financial limitations, lack of skills in design, photography, and editing, and not having employees who are experts in marketing.
SWOT SEBAGAI STRATEGI MENINGKATKAT DAYA SAING BISNIS TOKO SOUVENIR Gaspers, Susan; Dedi, Selmi; Sudarwadi, Dirarini
Cakrawala Management Business Journal Vol 8 No 1 (2025): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v8i1.392

Abstract

This study aims to determine the Strength, Weaknesses, Opportunity and Treath (SWOT) analysis as a strategy to increase competitiveness at Souvenir Shop. In this study, the author uses a mix method, which is a method that combines quantitative and qualitative methods to be used together in one research activity. The results of the study indicate that the Internal Strategic Factors Analysis Summary (IFAS) matrix has good Strength and the External Strategic Factors Anallysis Summary (EFAS) has good Opportunity. The results of the IFAS and EFAS matrices show that the Souvenir Shop is in Quadrant I (Aggressive) which indicates that the Souvenir Shop has an opportunity where the Souvenir Shop is in a strong condition so that it is able to increase growth and acchieve maximum progress. The Souvenir Shop has good strengths that can be utilized as opportunities to increase product sales volume.
The Role of Women Merchants in Increasing Family's Income (A Case Study on Indigenous Papuan Women Merchants) Dedi, Selmi; Toyib, Jein Sriana; Waimbo, Dani Erlis
Jurnal Aplikasi Manajemen Vol. 14 No. 4 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.843 KB) | DOI: 10.18202/jam23026332.14.4.04

Abstract

This study was aimed atdeterminingthe contribution of Papuan women merch nts to the family's income development and pursue the role of government and financial institutions in supporting the business activities of Papuan women merchants.It was done in the Central market of Sorong, Sorong regency, Central market of Bintuni, Bintuni regency, Central market of Kajase, South Sorong regency, and Central market of Raja Ampat, Raja Ampat regency, focusing on Papuan women merchants. This study used 100 respondents. Data collection employed interviews and direct observation on socio-economic activities. Data analysis applied qualitative method. Results showed that mean monthly net income of Papuan women merchants in the traditional markets was high enough and mostly used for the household's income development with 60.47% contribution to total family's income.
Social Media Marketing, Electronic Word of Mouth, and Trust in TikTok Shop Purchase Decisions Dedi, Selmi; Ramadhani, Andini Putri Sari; Saptomo, Yulius Heri; Sudarwadi, Dirarini; Malino, Marlina; Sumari, Jenita
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/05az9v13

Abstract

This study investigates the effects of social media marketing and electronic word-of-mouth on purchase decisions in TikTok Shop, with trust as an intervening variable. The study addresses the limited emphasis on purchase decision in social commerce research and tests whether brand-generated and user-generated communication significantly shape consumer decision-making. The study employed a quantitative explanatory design using an online survey of 105 Generation Z respondents in Manokwari Regency who had previously purchased through TikTok Shop. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling to examine direct and indirect relationships among social media marketing, electronic word of mouth, trust, and purchase decision. The results show that social media marketing and electronic word-of-mouth both have positive and significant effects on trust and purchase decisions. Social media marketing exerts the strongest influence on trust, whereas electronic word of mouth has a stronger direct impact on purchase decisions. Trust also significantly affects purchase decisions and partially mediates both antecedent variables. The findings highlight that the purchase decision on TikTok Shop is shaped by the interaction among persuasive platform communication, peer evaluation, and consumer confidence, offering practical guidance for trust-oriented social commerce strategies and further research on decision behavior.
Implementation of Competency-Based Performance Management System for Employees of PLTMG MPP Manokwari 2 Dedi, Selmi; Astuti, Windhi; Lotte, Luckhy Natalia Anastasya; Saptomo, Yulius Heri
Return : Study of Management, Economic and Bussines Vol. 5 No. 3 (2026): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v5i3.445

Abstract

Human resources are a major factor in determining organizational success. Competency-based performance management is essential as it connects employees' knowledge, skills, and attitudes to the achievement of strategic organizational goals. PLTMG MPP Manokwari 2, as an electricity provider in West Papua, faces significant human resource challenges, including employees working outside their fields of expertise, which impacts suboptimal performance achievement. This study aims to analyze the implementation of a competency-based performance management system for employees at PLTMG MPP Manokwari 2 in Manokwari Regency. The research employed a qualitative descriptive approach with data collected through observation, interviews, questionnaires, and documentation. Data analysis used the Miles & Huberman model (data reduction, data display, and conclusion drawing) and SWOT analysis to map strengths, weaknesses, opportunities, and threats. The findings indicate that performance planning, communication, and competency development have been applied relatively well, although competency measurement remains general and not detailed. SWOT analysis identified strengths in human resource quality and management support, weaknesses in competency indicators, opportunities from energy policy and technology, and threats from budget constraints and rigid work culture. The study concludes that competency-based performance management is being implemented but requires stronger indicators and more sustainable HR development programs.
Co-Authors Ansyar, Ansyar Astuti, Windhi Bopeng, Louis Soemadi Gaspers, Susan Jein Sriana Toyib, Jein Sriana Kholimatul, Sahdiah Lotte, Luckhy Natalia Anastasya Malino, Marlina Ramadhani, Andini Putri Sari Sudarwadi, Dirarini Sumari, Jenita Tafalas, Muhammad Guzali Waimbo, Dani Erlis Yulius Heri Saptomo Yulius Heri Saptomo