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All Journal JAM : Jurnal Aplikasi Manajemen Edumaspul: Jurnal Pendidikan Cakrawala Management Business Journal
Dedi, Selmi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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CUSTOMER BEHAVIOR DAN DIGITAL MARKETING TERHADAP PURCHASE INTENTION Dedi, selmi; Kholimatul, Sahdiah; Bopeng, Louis Soemadi
Cakrawala Management Business Journal Vol 7 No 2 (2024): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v7i2.385

Abstract

This study aims to examine Customer Behavior and Digital Marketing at Keripik Raos located in Manokwari Regency. This type of research is quantitative using primary and secondary data. The research subject is the owner of Keripik Raos, while the object of research is Keripik Raos consumers who are involved in the application of Customer Behavior and Digital Marketing. This study uses multiple linear regression methods on 120 respondents who are consumers of Keripik Raos to measure the effect of Customer Behavior and Digital Marketing on Purchase Intention. The data collection techniques used include observation, interviews, and questionnaires. The results showed that Keripik Raos has successfully implemented Customer Behavior and Digital Marketing to increase Purchase Intention. The benefits of Customer Behavior and Digital Marketing strategies include focusing more on consumers and reaching consumers through social media, so that the products offered by Keripik Raos match consumer needs. However, Keripik Roas faces several obstacles in implementing this strategy, namely not setting positioing, financial limitations, lack of skills in design, photography, and editing, and not having employees who are experts in marketing.
SWOT SEBAGAI STRATEGI MENINGKATKAT DAYA SAING BISNIS TOKO SOUVENIR Gaspers, Susan; Dedi, Selmi; Sudarwadi, Dirarini
Cakrawala Management Business Journal Vol 8 No 1 (2025): Cakrawala Management Business Journal
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v8i1.392

Abstract

This study aims to determine the Strength, Weaknesses, Opportunity and Treath (SWOT) analysis as a strategy to increase competitiveness at Souvenir Shop. In this study, the author uses a mix method, which is a method that combines quantitative and qualitative methods to be used together in one research activity. The results of the study indicate that the Internal Strategic Factors Analysis Summary (IFAS) matrix has good Strength and the External Strategic Factors Anallysis Summary (EFAS) has good Opportunity. The results of the IFAS and EFAS matrices show that the Souvenir Shop is in Quadrant I (Aggressive) which indicates that the Souvenir Shop has an opportunity where the Souvenir Shop is in a strong condition so that it is able to increase growth and acchieve maximum progress. The Souvenir Shop has good strengths that can be utilized as opportunities to increase product sales volume.
The Role of Women Merchants in Increasing Family's Income (A Case Study on Indigenous Papuan Women Merchants) Dedi, Selmi; Toyib, Jein Sriana; Waimbo, Dani Erlis
Jurnal Aplikasi Manajemen Vol. 14 No. 4 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.843 KB) | DOI: 10.18202/jam23026332.14.4.04

Abstract

This study was aimed atdeterminingthe contribution of Papuan women merch nts to the family's income development and pursue the role of government and financial institutions in supporting the business activities of Papuan women merchants.It was done in the Central market of Sorong, Sorong regency, Central market of Bintuni, Bintuni regency, Central market of Kajase, South Sorong regency, and Central market of Raja Ampat, Raja Ampat regency, focusing on Papuan women merchants. This study used 100 respondents. Data collection employed interviews and direct observation on socio-economic activities. Data analysis applied qualitative method. Results showed that mean monthly net income of Papuan women merchants in the traditional markets was high enough and mostly used for the household's income development with 60.47% contribution to total family's income.
The influence of work professionalism and quality of public services on employee performance at the Bappelitbangda Office of Teluk Bintuni Regency, West Papua Province Ansyar, Ansyar; Tafalas, Muhammad Guzali; Dedi, Selmi
Edumaspul: Jurnal Pendidikan Vol 9 No 2 (2025): Edumaspul: Jurnal Pendidikan (In Press)
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v9i2.9072

Abstract

The provision of good quality public services is still considered lacking to the community, especially for people in Teluk Bintuni Regency. This is due to discriminatory treatment in providing services to the community, low seriousness in providing services, especially in the consistency of working hours and lack of response to community complaints. To overcome these conditions, it is necessary to make efforts to improve the quality of public service delivery on an ongoing basis. The provision of quality services to the public is very intersecting with the bureaucracy. One of the bureaucracies in Teluk Bintuni Regency is the Bappelitbangda Office or commonly called Bapedda. The improvement in the quality of public services is suspected to increase if service providers carry out work professionalism. This has a partial effect. It has also been tested that there is a partial positive influence between professionalism on the quality of employee performance at the Bappelitbangda office of Teluk Bintuni Regency, West Papua..
Co-Authors Ansyar, Ansyar Bopeng, Louis Soemadi Gaspers, Susan Jein Sriana Toyib, Jein Sriana Kholimatul, Sahdiah Sudarwadi, Dirarini Tafalas, Muhammad Guzali Waimbo, Dani Erlis