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Covid-19, Unemployment, Effort to Tackle It Damaianti, Indriana; Chaerudin, Ruli Mochammad
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3139

Abstract

The significant increase in Covid-19 cases illustrates the economic condition of the community and has an impact on the high unemployment rate. Object of study is economic growth, inflation, and unemployment rate. The type of study is an associative quantitative approach that aims to determine the effect of economic growth and inflation on the unemployment rate in West Java Province in 2015-2020. Data collection was obtained from secondary data taken from the Statictics Indonesia (BPS) of West Java Province. Technical analysis of the data used is multiple regression analysis using SPSS version 25.0 program. The results showed that economic growth affects the unemployment rate in West Java, while inflation does not affect it. The government must make the right policies and focus more on the stimulus for handling the pandemic going forward.
PREDICTORS OF PURCHASE DECISION ON HALAL LIPSTICK PRODUCT IN BANDUNG Damaianti, Indriana; Shafi, Sujana; Afiany, Fitri; Devi, Wiara
TRIKONOMIKA Vol 22 No 2 (2023): December Edition
Publisher : Faculty of Economics and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/trikonomika.v22i2.10381

Abstract

The halal cosmetics industry presents potential trends and contributes significantly to the economy. Wardah, an Indonesian halal cosmetic brand, was the first to obtain halal certification. While lipstick remains a popular product, the sales index of Wardah lipstick has experienced a decline. This study focuses on how brand image, product quality, and word-of-mouth (WOM) influence purchase decisions. The method employed is descriptive verification, utilizing multiple linear regression analysis processed with SPSS 26. The unit of analysis is individuals, specifically working women, with several hundred respondents. The results indicate that both brand image and product quality have a significant impact on purchase decisions, while WOM does not significantly influence these decisions. Increased purchase decisions are essential for a business to grow and maintain sustainability.
MARKET MICROSTRUCTURE THEORY: FIXED EFFECT MODEL APPROACH ON COMPANY FUNDAMENTALS PROFITABILITY Devi, Wiara Sanchia Grafita Ryana; Arfiansyah, Ferry; Pranata, Rengga Madya; Damaianti, Indriana; Kharisma, Mita
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1682

Abstract

The concept of market microstructure, or market microstructure theory, examines the dynamics behind the formation of stock prices in Indonesia. There are three primary categories that may be used to categorize the many explanations offered by academics and researchers on the processes that lead to the establishment of stock prices on the Exchange. In this work, a quantitative methodology is utilized to evaluate hypotheses and confirm market microstructure theory, and signal theory. This research makes use of secondary data, namely information gleaned from the Indonesia Stock Exchange for the years 2017-2020. The data in question cover the period of time. The State-Owned Enterprises (BUMN) group, of which the research sample is a member, provides the sample for this study. The findings of the study indicate that there is a connection between fundamentals and profitability.
What drives domestic tourists' intention to stay at green hotels in West Java? Environmental attitude as a mediator Damaianti, Indriana; Zainal, Siti Faizah
SAINTEKS : Jurnal Sain dan Teknik Vol. 8 No. 01 (2026): Maret
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v8i01.1069

Abstract

The rapid growth of hotels in West Java, a province with the largest number of accommodations, has raised environmental concerns due to resource consumption, waste generation, and pollution. In addition, room occupancy remains unstable, and the adoption of green hotels is still low, highlighting the need for strategies to address these ongoing challenges. This study aims to examine the factors influencing domestic tourists’ intention to stay at green hotels in West Java, with environmental attitude as a mediating variable. Data were collected from domestic tourists visiting West Java using a combination of convenience and purposive sampling. A total of 346 valid responses were analyzed using the PLS-SEM technique with SmartPLS 4.1.0.3. The findings indicate that green promotion and green perceived value positively influence environmental attitude. Only environmental attitude and green perceived value have a positive effect on the intention. In contrast, promotion does not directly affect the intention. Environmental attitude fully mediates the effect of promotion on the intention, and partially mediates the relationship between green perceived value and the intention to stay at green hotels in West Java. This study contributes to the Theory of Planned Behavior (TPB) by integrating green promotion and green perceived value to shape green consumer behavior and supports practical strategies to promote environmentally responsible consumer behavior, particularly among tourists. The limitation lies in the sample, which does not include international tourists.