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All Journal Jurnal Optimasi Sistem Industri JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Hilirisasi IPTEKS (JHI) AMAR (Andalas Management Review)
Albar, Berri Brilliant
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences Veterinary Other

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PERANCANGAN DAN IMPLEMENTASI SISTEM MANAJEMEN BISNIS DAN PRODUKSI BUKIK GOMPONG DENGAN PENDEKATAN MULTI ASPEK UNTUK STANDAR RITEL NASIONAL Albar, Berri Brilliant; Amsal, Ares Albirru
Jurnal Hilirisasi IPTEKS Vol 7 No 3 (2024)
Publisher : LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v7i3.800

Abstract

Market Testing dan Positioning Produk Inovasi Albar, Berri Brilliant; Larasati, Mayang; Putra, Sapta Eka
AMAR (Andalas Management Review) Vol. 4 No. 2 (2020)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.4.2.73-88.2020

Abstract

The product innovation enters the next stage in the product development process series towards commercialization. As a product during its development period, it is necessary to carry out market research to determine consumer preferences and perceptions, to become the basis for business analysis and improvement. This activity is carried out through deep interviews with inventors, product / sample tests and simulations, surveys and observations on the market and its segmentation. Market research techniques are used by searching, gathering, and analyzing information about consumers or markets that are appropriate for the business they run. In addition to product quality through understanding the needs and tastes of consumers, another thing that also builds consumer ratings of products is perception. Positioning is the initial analysis to build perception in the minds of consumers. This activity aims to obtain market research documents to determine consumer perceptions about innovation products after consuming the product so that it can be used as a reference for product improvement before commercialization. This activity also aims to help to analyze positioning and design marketing strategies for the next stage. Understanding consumer needs and creating products that are able to meet the needs and solve consumer problems are the keys to successful product commercialization. This activity carried out market research on 7 Andalas University innovation products on food and beverage category with 100 respondents for each of their products spread across the West Sumatra region. This activity produces product market research documents that can be used by each inventor and developer of each product to develop and commercialize their products.
Itu Analisis SWOT: Strategi Pemasaran untuk Meningkatkan Penjualan Larasati, Mayang; Albar, Berri Brilliant; Sari, Junia Mayang
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 1: April 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i1.14193

Abstract

This research aims to identify effective marketing strategies to increase sales. Thus, leads to business existence and sustainability. This research is classified as field research with a descriptive qualitative approach and has selected 14 food vendors at Pantai Padang as a sample group using nonprobability sampling, namely snowball sampling. Previous research explores strategies to increase sales for various businesses, but there is a dearth of research focusing on marketing strategies tailored to traders operating within a specific environment. To address this gap, a SWOT analysis was conducted to assess the strengths, weaknesses, opportunities, and threats facing the merchants. This study uses IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) to assess the internal and external factors that influence the sustainability and performance of their businesses. The results of the IFAS analysis showed strong internal environmental conditions. The EFAS analysis shows that the traders are effectively capitalizing on opportunities while mitigating threats. In the Cartesian diagram, the SWOT analysis is in the first quadrant, known as the aggressive strategy quadrant, which is favorable for the business. The analysis performed will influence the long-term viability of the business, encompassing continuous operations, growth, strategic development to ensure business continuity, and expansion efforts, all of which contribute to the sustainability and ongoing existence of the business. Keywords: Marketing Strategy; MSMEs; SWOT; IFAS; EFAS
Business Incubators and Technology-Based Startups in Emerging Economies: A Bibliometric Analysis Fithri, Prima; Hasan, Alizar; Games, Donard; Albar, Berri Brilliant
Jurnal Optimasi Sistem Industri Vol. 24 No. 1 (2025): Published in June 2025
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/josi.v24.n1.p156-173.2025

Abstract

In the context of rapid technological advancement and the global rise of entrepreneurship, business incubators have become essential mechanisms for supporting technology-based startups, particularly in emerging economies. These incubators play a strategic role in bridging resource gaps, fostering innovation, and enhancing the survival and growth of early-stage ventures. Despite their increasing importance, there remains a limited understanding of how incubator performance directly influences startup outcomes. This study addresses that gap through a comprehensive bibliometric analysis of 920 scholarly articles published between 2010 and 2022, sourced from Scopus and Google Scholar. Using VOSviewer, the analysis identifies key research trends, influential publications, and thematic clusters related to incubator performance. The findings reveal a significant increase in research activity over the past decade, with a peak in 2018, and a strong concentration of publications in journals focused on technology transfer and innovation management. Prominent themes include academic entrepreneurship, incubator performance, technology transfer offices, and the role of innovation ecosystems involving academia, industry, and government. These themes highlight the multifaceted nature of incubator success and the importance of cross-sector collaboration. The study also emphasizes the need for integrated evaluation frameworks to enhance incubator effectiveness and guide institutional and policy-level strategies. The novelty of this research lies in its synthesis of bibliometric insights to propose future research directions and methodological improvements for assessing incubator performance. By mapping the intellectual landscape of incubator research, this study contributes to a deeper understanding of how incubators can be optimized to support sustainable startup development and economic growth in emerging markets.
Systematic Literature Review on Customer Switching Behaviour from Marketing and Data Science Perspectives Amsal, Ares Albirru; Albar, Berri Brilliant; Yeni, Yulia Hendri
AMAR (Andalas Management Review) Vol. 5 No. 2 (2021)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.5.2.95-123.2021

Abstract

This paper systematically examines the literature review in the field of customer switching behavior. Based on the literature review, it can be concluded that customer switching behavior is a topic that has been widely researched, with a focus on various industries, particularly banking and telecommunications. Research trends in this area have shown a positive direction in recent years, and the amount of research being done in marketing and data science is relatively balanced. In marketing, correlational studies are predominant, with a focus on identifying relationships between customer satisfaction, price-related variables, attractiveness of alternatives, service failure, quality, and switching costs to switching behavior. The PPM model is also gaining popularity as an important development for switching behavior because it considers both push and pull factors. Data science research has shown promising results in predicting customer switching behavior, with each research paper achieving good predictive accuracy. However, research gaps spanning the fields of marketing and data science need to be addressed to provide a comprehensive understanding of the drivers of customer switching behavior. Overall, the literature review shows that customer switching behavior is an important concern for businesses, and further research in this area is essential to gain a better understanding of customer behavior and develop effective strategies to retain customers.
The Hotel Syariah di Kota Padang dalam Persepsi Wisatawan Non-Muslim Larasati, Mayang; Albar, Berri Brilliant; Sari, Junia Mayang
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 2: Oktober 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/y0mdeg91

Abstract

This study aims to explore non-Muslim tourists' perceptions of Sharia hotels in Padang City, West Sumatra. This research employs a qualitative research design with a case study approach, utilizing primary and secondary data as the main sources. The sampling method used is non-probability sampling, specifically snowball sampling. Data collection was carried out through interviews and literature reviews, with the sample consisting of non-Muslim tourists currently or previously staying in Sharia hotels in Padang. Findings from the field indicate that non-Muslim tourists have generally developed a positive perception of Sharia hotels in Padang. The study also reveals that these perceptions vary, influenced by factors such as the tourists' knowledge and personal experiences during their stay at Sharia hotels in the city. This research is expected to assist Sharia hotel managers in Padang in becoming more responsive to the needs and perceptions of non-Muslim tourists, enabling Sharia hotels to grow as inclusive and competitive accommodation options in the global tourism industry, as they have the same potential for growth as conventional hotels. Keywords: Perception; Non-Muslim Touris; Halal Tourism; Accommodation; Sharia Hotels
Co-Authors Alizar Hasan Amsal, Ares Albirru Donard Games Larasati, Mayang Prima Fithri Sapta Eka Putra Sari, Junia Mayang Yulia Hendri Yeni