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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Bisnis Manajemen dan Akuntansi
Gunaningrat, Rayhan
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Consumer Shopping Preferences and Social Media Use During Covid-19 Pandemic Gunaningrat, Rayhan; Purwandari, Suci; Suyatno, Agus; Hastuti, Indra
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 3 No 2 (2021): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study empirically investigates the relationship between social media use at home and consumer shopping preferences during Covid-19 pandemic in an emerging country, Indonesia, using survey data. This study focus on popular consumer retail stores including online retail stores such as Tokopedia, Shopee, Lazada and KlikIndomaret, as well as brick-and-mortar retail stores, such as Indomaret, Alfamart, Super Indo, and Transmart. Social media use of popular platforms such as Instagram, Facebook, YouTube, Twitter, Line, and LinkedIn are analyzed. The results of our analysis found that the use of Instagram, Facebook, YouTube, Twitter and LinkedIn at home is associated with consumer shopping preferences at online retail stores such as Tokopedia, Shopee, Lazada, and KlikIndomaret. In addition, our analysis revealed that the use of these social media platforms at home is associated with consumer shopping preferences at brick and mortar retail stores such as Alfamart, Indomaret, and Super Indo. Interestingly, there is no significant association between social media use at home and consumer shopping preferences at Transmart brick-and-mortar stores. Media Richness Theory and Strength of Weak Ties Theory help explain the results of this study. Retail stores need to consider which social media platform is more effective for implementing their marketing strategy. The results of this study can be used as a reference in developing a retail store marketing strategy through social media.
Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Smartphone OPPO Puspita Sari, Indah; Gunaningrat, Rayhan
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 2 No. 1 (2022): Vol 2 No 1 Tahun 2022
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.81 KB) | DOI: 10.47701/bismak.v2i1.2135

Abstract

Abstrak Perkembangan dunia bisnis terutama industri produk smartphone di Indonesia mengalami peningkatan yang sangat pesat. Hal ini dikarenakan beberapa perusahaan smartphone mengeluarkan produk terbarunya dalam merebut pasar persaingan khususnya pada industri smartphone. Tujuan penelitian ini untuk mengetahui kualitas produk, citra merek dan harga terhadap pembelian smartphone OPPO. Metode penelitian dalam penulisan ini menggunakan penyebaran kuesioner. Hasil dari penelitian yang dilakukan bahwa variabel kualitas produk dan citra merek tidak berpengaruh signifikan terhadap keputusan pembelian sedangkan variabel harga berpengaruh signifikan terhadap keputusan pembelian. Pada variabel kualitas produk, citra merek, harga bersama-sama berpengaruh signifikan terhadap keputusan pembelian.
Pengaruh Social Media Marketing, Citra Merek Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Produk Kecantikan Somethinc Rachman Haryadi, Ari; Gunaningrat, Rayhan; Suyatno, Agus
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 2 No. 2 (2022): Vol 2 No 2 Tahun 2022
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.881 KB) | DOI: 10.47701/bismak.v2i2.2145

Abstract

Abstrak Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel Social Media Marketing (X1) Citra Merek (X2). Word Of Mouth (X3) terhadap Keputusan Pembelian "SOMETHINC" (Y) Pada penelitian ini, ukuran sampel diambil dengan menggunakan berjumlah 30 orang yang berasal dari konsumen Somethinc. Teknik yang digunakan dalam pengambilan sampel menggunakan simple random sampling Data diambil menggunakan kuesioner yang diukur dengan skala Likert Penelitian ini menggunakan analisis regresi linier berganda dengan bantuan program SPSS versi 25.0 Hasil penelitian ini menunjukkan bahwa variabel Social Media Marketing (X1) Citra Merek (X2). Word Of Mouth (X3) terhadap Keputusan Pembelian "SOMETHINC" berpengaruh dan positif.
Pengaruh Covid 19 Terhadap Pemenuhan Kebutuhan Primer Dan Peluang Usaha Di Kecamatan Polanharjo Suhatmi, Erna Chotidjah; Gunaningrat, Rayhan; Karisma, Arya; Rahmawati, Melisa Ari
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 2 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i2.1962

Abstract

This research to determine the effect of Covid 19 on meeting primary needs and business opportunities. The data were collected using a questionnaire taken from 100 respondents. Based on the results of data quality tests and classical assumption tests, it is followed by a linear regression test to determine the value of t, F and determination. Based on the results of the determination test that the primary fulfillment and business opportunities contributed to the impact of the disaster by 0.828 or 82.80% . while the remaining 7.2% was influenced by other variables outside the model. Testing of each variable is based on the value of t count> t table. The t table value is 0.676, based on the test results it is known that the X1 value of 2.388 means that the impact of the disaster affects the fulfillment of primary needs, with a t table value of 2.388 means the value of t count> table or 2.388> 0.676. Meanwhile, based on the test results it is known that the value of X2 is 11.997, which means that the impact of the disaster has an effect on business opportunities, with a t table value of 11.997, which means the value of t count> table or 11.997> 0.676. Meanwhile, simultaneously the impact of the disaster affects the fulfillment of primary needs and business opportunities. This can be seen based on the calculated F value> F table, the F table value 3.09 while the F count value 233.433.
Co-Authors Agus Suyatno Indra Hastuti, Indra Karisma, Arya Purwandari, Suci Puspita Sari, Indah Rachman Haryadi, Ari Rahmawati, Melisa Ari Suhatmi, Erna Chotidjah