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All Journal Ultimart: Jurnal Komunikasi Visual Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Bantenese Jurnal Pengabdian Masyarakat
Logiana, Archita Desia
Universitas Budi Luhur
Arts Humanities Education Social Sciences

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Persepsi Visual Penyandang Tunagrahita: Studi Deskriptif Olah Gambar Pada Sekolah Luar Biasa Yayasan Amal Mulia Arief Ruslan; Arif Nur Hidayat; Archita Desia Logiana
ULTIMART Jurnal Komunikasi Visual Vol 14 No 1 (2021): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v14i1.2022

Abstract

People with tunagrahita are generally categorized as mental retardation. Several studies have seen that one of the effective learning concepts is through visual and audio-visual forms. But in drawing education, mentally retarded persons have different patterns in response to visual meaning. Visual perception is built on coarse motor concepts in processing images which are not always done easily. This research is developed with a descriptive qualitative methodology to see and describe what forms and image models are easy to difficult the draw process. Retrieval of the research data was through mentally retarded children from the Extraordinary School of the Amal Mulia Foundation by processing images in three forms, namely lines, shape models, and combinations of shapes. The preliminary findings in this study were that students with mental retardation had difficulties in drawing shapes that were not straight or solid, such as curves and circles, even though the students were still able to process according to directions in not too long. Keywords: mental retardation; drawing; visual perception; shape models; education.
Penerapan E Government Bagi Aparat Desa Wanagiri Menuju Desa Digital Bambang Pujiyono; Achmad Aditya Ashadul Ushud; Windarto Windarto; Archita Desia Logiana
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023): Bantenese : Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v5i2.7455

Abstract

Kegiatan abdimas ini bertujuan untuk meningkatkan kinerja apparat desa Wanagiri melalui pemanfaatan Teknologi ( E-Gov ). Pemanfaatan teknologi memudahkan cara kerja dalam melayani kepentingan masyarakat. Masalah yang ditimbul dan dihadapi adalah minimnya tingkat ketrampilan aparatur desa dengan tuntutan masyarakat yang lebih dinamis, tata kelola administrasi kantor yang belum baik, serta minimnya informasi tentang Desa. Metode yang digunakan dalam kegiatan pengabdian ini mulai dari persiapan, pelaksanaan,pelaporan, evaluasi, sampai dengan keberlanjutan kegiatan. Target pelaksanaan program ini adalah tertatanya pengelolaan administrasi desa yang telah berbasis digital, terbangunnya website Desa yang informatif, terpromosikan potensi desa, serta meningkatnya kemampuan dan ketrampilan apartur desa. Hasil kegiatan abdimas tergambar dalam penambahan wawasan apparat desa tentang pemanfaatan teknologi digital dalam peningkatan pelayanan public. Ekspresi dan antusiasme menjadi ukuran kualitatif keberhasilan kegiatan abdimas ini.
Hyperlocal Visual Content and Audience Engagement: A Comparative Study on Instagram (Developing a Conceptual Model for Digital Branding) Raden Wahyu Utomo Martianto; Archita Desia Logiana; Teja Endra Eng Tju
Lingkar Studi Komunikasi (LISKI) Vol 12 No 1 (2026): FEBRUARI 2026
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v12i1.8991

Abstract

The digital age has transformed culinary marketing strategies, with social media, particularly Instagram, becoming the primary platform for building audience engagement through visual content. Hyperlocality in visual communication not only emphasizes geographic location, but also integrates elements of culture, tradition, and community identity. Previous studies have shown that visual storytelling can increase engagement, but research on how hyperlocal visual content specifically affects audience engagement is still limited. This study uses a qualitative approach with visual analysis methods, in-depth interviews, and participatory online observation to explore hyperlocal visual content strategies in culinary marketing on Instagram. A comparative study was conducted on two Instagram accounts, @jajan.sawangan and @sawangankuliner, to understand how visual elements such as composition, color, typography, and narrative influence engagement. The results showed that using visual elements that are more aesthetically pleasing, consistent, and reflective of local identity can significantly increase audience engagement. Accounts with more structured visual strategies and stronger narratives have higher levels of interaction than accounts with less cohesive visual approaches. Based on these findings, the study developed a conceptual model of audience engagement with hyperlocal visual content that can be used to guide community-based digital branding strategies. This study contributes to the study of digital communication, hyperlocal marketing, and social media branding, and provides recommendations for culinary business professionals to optimize visual strategies on Instagram.
Co-Authors Achmad Aditya Ashadul Ushud Arif Nur Hidayat Bambang Pujiyono Raden Wahyu Utomo Martianto Ruslan, Arief Teja Endra Eng Tju Windarto Windarto