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THE INFLUENCE OF EMPLOYEE CREATIVITY ON EMPLOYEE PERFORMANCE WITH COMMITMENT AS A MODERATING VARIABLE Erwanto, Erwanto; Yulia, Rasty; Andriani, Hertya; Herlinda, Herlinda; Rasyid, Abdul
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.15130

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on previous studies as the main formula for finding new variations/novelty in the research being conducted. The data used in this study are primary data obtained from 400 employees of Private Islamic Universities spread throughout Indonesia. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show concluded that the Employee Creativity variable can have a positive relationship direction and a significant influence on Employee Performance because the P-Values point positively and are below the significance level of 0.05, namely 0.007. This is because the more creative employees can make work easily completed, problems can be overcome easily, and company targets can be achieved to improve Employee Performance. In line with the results of the first hypothesis, in the next row as a result of the second hypothesis also shows that the Commitment variable can strengthen the influence of the Work Creativity variable on Employee Performance because the P-Values are positive and below the significance level of 0.05, which is 0.000 more significant than direct testing of 0.007. Thus, the first and second hypotheses in this article can be accepted. Keywords: Employee Creativity, Employee Performance , Commitment
Analysis of the Influence of Religiosity, Ethical Leadership, and Opportunity to Achieve on Loyalty in the Airline Industry Hernawan, Moch Arif; Lubis, Fatimah Malini; Usulu, Elvira M.; Andriani, Hertya; Nurdiani, Tanti Widia; Violin, Vivid
Journal of Social Science and Business Studies Vol. 3 No. 2 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i2.150

Abstract

This study aims to analyze the influence of religiosity, ethical leadership, and achievement opportunities on employee loyalty in the airline industry in Indonesia. Employee loyalty is a crucial element in maintaining an organization’s competitive advantage, particularly in the service industry, which heavily relies on the quality of human resources. This research adopts a quantitative approach by distributing questionnaires to 200 employees from various divisions across three national airlines. The religiosity variable was measured through the dimensions of belief, worship, and morality; ethical leadership was assessed through justice, integrity, and role-modeling; while achievement opportunity was evaluated based on perceptions of self-development opportunities and recognition. The data analysis technique used was Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that religiosity and ethical leadership have a positive and significant effect on employee loyalty. Meanwhile, achievement opportunity also has a significant effect, although its influence becomes stronger when mediated by job satisfaction. These findings suggest that organizations that support employees’ religious values, implement ethical leadership, and provide room for career achievement are more likely to foster high levels of employee loyalty.
Analysis of the Influence of Employer Branding, Organizational Commitment, and Digital Work Environment on Employee Retention in Digital-Based Companies Putra, Alfa Santoso Budiwidjojo; Akbar, Muhamad; Mart, Catik Yustina; Bilgies, Ana Fitriyatul; Lubis, Fatimah Malini; Andriani, Hertya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3998

Abstract

According to the research, the employee retention in digital-based companies has been influenced significantly by employer branding, organizational commitment, and the quality of the digital work environment. An image of a great company can not only become a source of pride but also love for the employees' hearts, which in turn will decrease their need to exit the organization. More so, loyalty to the company is strengthened when employees feel that their personal values are in line with the company's vision, mission, and work culture. Besides that, the support of a digital work environment that provides flexibility, efficiency, and easy access to technology can be a factor in spreading a more comfortable and nice work atmosphere. These results reveal that retention policies in tech companies are not only dependent on monetary aspects. Attention is also needed to pay attention to the company's reputation, the psychological relationship between individuals and the organization, and the provision of work facilities relevant to current needs. Therefore, company management needs to consistently strengthen the company's brand as an ideal workplace, foster commitment through a supportive work environment, and make continuous investments in digital infrastructure that supports productivity. With these steps, digital companies can build employee loyalty and maintain the sustainability of superior talent, the main foundation for winning the competition in the digital economy era.