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All Journal International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Indonesian Collaboration Journal of Community Services (ICJCS) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Batara Wisnu : Indonesian Journal of Community Services Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal PERKUSI: Pemasaran, Keuangan dan Sumber Daya Manusia Kreativitas Pada Pengabdian Masyarakat (Krepa) KARIR JURNAL ILMIAH MANAJEMEN
Susanto, Denies
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : Indonesian Collaboration Journal of Community Services (ICJCS)

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OPTIMALISASI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING UMKM DI DESA SASAHAN Susanto, Denies; Ridwan, Ade
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 2 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i2.164

Abstract

This Community Service Activities aims to overcome the challenges faced by Micro, Small and Medium Enterprises (MSMEs) in Sasahan Village related to limited market reach and competitiveness. This Community Service focuses on introducing and training MSMEs in utilizing digital marketing strategies to expand market reach and increase their competitiveness. This activity includes workshops, coaching sessions, content development assistance, and performance evaluations to empower MSMEs to adopt digital marketing strategies effectively. Collaboration with local governments, MSME associations, digital marketing experts and communities ensures comprehensive and sustainable support. Through this community involvement initiative, we aim to increase the economic prosperity of Sasahan Village by empowering its MSMEs to develop and be competitive in the digital era
Co-Authors Ade Ridwan Aulia, Zahra Ayatullah, Ayi Caroline, Ivana Darma Jata, Anak Agung Gede Fachrudin, Aris Fahleji, Maulana Fahruqi, Nur Fuadi Fuadi Goni, Ahmad Hasanah, Tantri Inarto, Agoes Indrayanti, Aprilya Jahro, Asri Nabila Maulana Maulana, Maulana Mesakh, Mesakh Muhidin Muhidin Novitasari, Sela Permadi, Bambang Rahmatuloh, Riki RR. Ella Evrita Hestiandari Syafira, Alfina