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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Metta: Jurnal Penelitian Multidisiplin Ilmu Empowering Humanity J-CEKI
Sunyoto, Danang
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : Empowering Humanity

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KARANGGENENG MAKMUR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSME) SERVICES MARKETING STRATEGY TO IMPROVE THE ECONOMY OF VILLAGE COMMUNITIES Sunyoto, Danang; Mulyono, Agus; Yoyce Ogwu, Ibukun
EMPOWERING HUMANITY Vol. 2 No. 1 (2024): Current Issues 3
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v2i1.194

Abstract

To develop a marketing strategy for Micro, Small, and Medium Enterprises (MSMEs) in Karanggeneng Makmur Village, Sendangadi, Mlati, Sleman, and Yogyakarta using the SWOT analysis method. The village has great MSME potential but still faces various challenges in marketing its products and services, which have an impact on the economic growth of the village community as a whole. The SWOT method is used to identify the strengths, weaknesses, opportunities, and threats faced by MSMEs in the village in terms of marketing their services. Analysis results shows that MSMEs have a unique diversity of products and services, but face limited market access and a lack of knowledge about effective marketing strategies. However, there are opportunities to exploit potential markets around the village and support from local governments and non-governmental organizations. Based on the results of the analysis, an innovative and sustainable marketing strategy was developed to increase market access and income for MSMEs, which is expected to contribute to improving the economy of the village community as a whole. It is hoped that the results of this research can provide useful insights for the development of MSMEs and local economic development in rural areas.
Improving The Economic Capability Of The Village Community Through Msme Karanggeneng Makmur, Sleman, Yogyakarta Sunyoto, Danang; Kalijaga, Magister Alfatah; Hadi, Syamsul
EMPOWERING HUMANITY Vol. 1 No. 1 (2023): Current Issues 1
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v1i1.108

Abstract

Objective:Efforts to improve the community's economy through MSME food product activities. Problems: Implementation of activities has not used methods according to marketing/sales theories. Method: Literature review and observation of activity implementation. Results: The implementation of MSME activities requires five methods in managing MSME so that they can be sustainable, namely the limited promotion method, direct sale, one seller one table, different product, limited time.
Co-Authors Agus Mulyono Anisah, Tiara Nur Aulia, fikri Budi Budiherwanto, Iwan Kalijaga, Magister Alfatah Kartinah Kartinah, Kartinah Nurwiyanta, Nurwiyanta Puryanti, Puryanti Saifulah, Anang Maruf Syamsul Hadi Tri Nur Rohmah, Tri Nur Wahyudi, Danang Yoyce Ogwu, Ibukun