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All Journal Edukasi: Jurnal Pendidikan dan Pengajaran KEUNIS Kinerja: Jurnal Ekonomi dan Manajemen International Journal of Social Science and Business YUME : Journal of Management Jurnal Samudra Ekonomi dan Bisnis Jurnal Ilmiah Manajemen Kesatuan BERNAS: Jurnal Pengabdian Kepada Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Competitive
Indrianto, Anggraeni Pratama
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The Obligation to Use Bahasa Indonesia in National Trade: A Juridical Review zaid, Zaid; Indrianto, Anggraeni Pratama; Dimas, Fathir Arya
International Journal of Social Science and Business Vol 5, No 3 (2021): August
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v5i3.37146

Abstract

Language is a very important essence and a very basic aspect. Therefore, every human being in various activities and life is always closely related to it. This includes trading. Considering that no research discusses the use of bahasa Indonesia in national trade, especially after passing the omnibus law on job creation, so by using the normative juridical method, this study aims to identify and analyze the need for the use of Indonesian which has emerged as the national language and the ideal official language as part of the from national identity in national trade to achieve fair trade. The results of this study ultimately conclude that the use of bahasa Indonesia in national trade is mandatory for every party, especially business actors in determining the inclusion of Indonesian on labels of goods and services that are distributed and traded domestically.
Pengaruh electronic word of mouth, kualitas website, reputasi vendor dan persepsi kemudahan transaksi terhadap keputusan pembelian situs online bukalapak di Yogyakarta Ikhsan Nurahman; Anggraeni Pratama Indrianto
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 4 No. 4 (2021): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2021
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.955 KB) | DOI: 10.31842/jurnalinobis.v4i4.201

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi terhadap keputusan pembelian situs online Bukalapak. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria pengguna situs jual beli online dengan jumlah 120 responden. Teknik analisis yang digunakan adalah analisis regresi linier berganda dan uji hipotesis menggunakan uji F secara bersama-sama (simultan) dan uji t secara parsial. Dari hasil analisis menunjukkan bahwa variabel electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi secara bersama-sama berpengaruh dan signifikan terhadap keputusan pembelian situs online Bukalapak. Kemudian secara parsial, keempat variabel independen yang terdiri electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi bernilai positif dan signifikan.
Pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian air minum dalam kemasan merek ades di yogyakarta Anggraeni Pratama Indrianto
KINERJA Vol 18, No 2 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i2.9614

Abstract

Pengkajian ini ditujukan untuk meneliti pengaruh Citra Merek, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Ades. Accidental sampling dipilih sebagai teknik samplingnya karena memiliki tolak ukur: pernah membeli AMDK Ades sebelumnya berjumlah 100 responden. Teknik analisis yang dipilih yaitu analisis regresi linier berganda dan uji hipotesis memerlukan uji F secara simultan dan uji t secara parsial. Dan hasilnya menunjukkan bahwa 3 variabel independen yang dipilih (Citra Merek, Kualitas Produk, dan Harga) secara simultan berpengaruh dan signifikan terhadap Keputusan Pembelian dengan signifikansi 0.000 < 0.005. Dan nilai R Square yang didapatkan dalam penelitian ini adalah 0.627, artinya 62.7% Keputusan Pembelian dapat dijelaskan oleh citra merek, kualitas produk dan harga serta sisanya yaitu 37.3% (100% - 62.7% = 37.3%) dijelaskan variabel lain yang tidak diteliti. Kemudian untuk hasil penelitian secara parsial, variabel independen yang terdiri dari Citra Merek, Kualitas Produk, dan Harga bernilai positif dan signifikan.
Factors that Influence Purchasing Decisions at Shopee Marketplace during the Covid-19 Pandemic Indrianto, Anggraeni Pratama; Yuwono, Efendi Sutopo
Jurnal Samudra Ekonomi dan Bisnis Vol 13 No 2 (2022)
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v13i2.4225

Abstract

The Covid-19 pandemic has slowly changed people's behavior, one of which is making purchases. Many factors influenced a person to make purchases during the pandemic which the Shopee marketplace has responded well by providing various additional features to make it easier for consumers to shop from home. This study aimed to examine whether purchase intention is able to mediate the effect of perceived trust and perceived risk on purchasing decisions at the Shopee marketplace during the current pandemic. Purposive sampling technique was used to determining the sample. The results obtained were that perceived trust and the perceived risk had a significant positive effect on purchasing decisions either directly or through purchase intention as an intervening variable. The recommendation for Shopee is to focus more on minimizing the risk of its consumers, including the risk of being infected with Covid-19.
REAKSI PASAR DARI PENGUMUMAN REKAPITULASI NASIONAL HASIL PERHITUNGAN SUARA PEMILU 2019 (STUDI PADA INDEKS LQ-45) Adityaningrat, Hilwan Firhan; Indrianto, Anggraeni Pratama
KEUNIS Vol. 9 No. 2 (2021): JULI 2021
Publisher : Finance and Banking Program, Accounting Department, Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4039.387 KB) | DOI: 10.32497/keunis.v9i2.2637

Abstract

This study aims to find and analyze market reaction before, during and after the announcement of the national recapitulation of the calculation results 2019 election votes, the differences of average abnormal returns before and after the announcement of the national recapitulation of the 2019 election results, and the differences of average trading volume activities before and after the announcement of the national recapitulation of the 2019 election results. The variables used are abnormal return and trading volume activity. The population used in this study is stocks incorporated in the LQ-45 index. There were 34 samples chosen. This study uses one-sample t-test and paired t-test analysis techniques. The results of this study are market reactions during and after the announcement of the national recapitulation results of the 2019 election vote count. However, there was no difference in the average abnormal return and trading volume activity before and after the announcement of the national recapitulation of the 2019 election vote count results.
The Influence of Leader-Member Exchange and Employee Empowerment on Job Satisfaction Mediated by Knowledge Sharing Nurahman, Ikhsan; Al-Kindi, Muhammad Artova; Indrianto, Anggraeni Pratama
Edukasi Vol 11 No 02 (2024): Edukasi: Jurnal Pendidikan dan Pengajaran
Publisher : Universitas Islam Negeri Raden Fatah Palembang, South Sumatra, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/rzvxbp75

Abstract

This research aims to explore the influence of Leader-Member Exchange (LMX) and Employee Empowerment on employee job, with knowledge sharing as a mediating factor. Using a descriptive quantitative approach, data were collected from 99 employees at PT XYZ Tutoring Institute through questionnaires and interviews. The data were analyzed using Partial Least Square (PLS) and Smart PLS V.3 software to ensure validity and reliability. The findings reveal that both LMX and Employee Empowerment significantly enhance job satisfaction through improved knowledge-sharing practices. These results highlight the importance of fostering strong relationships between leaders and employees, as well as empowering employees to boost organizational performance. In conclusion, this research contributes to a better understanding of how internal organizational dynamics, specifically LMX and Employee Empowerment, can influence employee performance and job satisfaction.  
Analisis Inovasi dan Optimalisasi Supply Chain Management pada Sektor UMKM di Kawasan Lokal Indrianto, Anggraeni Pratama; Nurahman, Ikhsan
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7644

Abstract

This study aims to analyze the impact of supply chain management (SCM) practices on company performance, specifically focusing on the mediating role of supply chain performance within small and medium enterprises (SMEs) in the ceramic and pottery craft sector in Wedi, Klaten, Indonesia. Given the competitive pressures faced by SMEs, particularly in traditional craft industries, SCM practices are increasingly relevant for enhancing organizational performance and sustainability. The study employs a survey methodology, collecting quantitative data through structured questionnaires distributed to all 50 pottery and ceramic SMEs operating in the target area. To assess the relationships, path analysis was utilized, enabling a detailed examination of both direct and indirect influences of SCM practices on overall company performance. The SCM dimensions evaluated in this study include customer relationship management (CRM), supplier relationship management (SRM), goal congruence, and information sharing, each of which represents critical facets of SCM in this context. The results demonstrate that CRM, SRM, goal congruence, and information sharing each have a significant, positive effect on company performance. Additionally, these SCM practices positively influence supply chain performance individually. However, supply chain performance does not play a mediating role in the relationship between SCM practices and company performance, suggesting that SCM practices directly drive company outcomes without substantial mediation.
Analisis Dampak Penyuluhan Anti-Bullying Terhadap Peningkatan Pemahaman Hukum dan Keterampilan Manajemen Konflik Sosial di Kalangan Siswa Sekolah SMA Negeri 6 Kabupaten Tangerang Dan SMA Negeri 23 Kabupaten Tangerang Indrianto, Anggraeni Pratama; Kusuma, Mahmud; Ningsih, Ningsih
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i2.12899

Abstract

Bullying adalah masalah serius yang sering terjadi di lingkungan sekolah, mencakup bullying Fisik, Verbal, Relasional, dan Cyber Bullying. Meningkatkan kesadaran dan pemahaman siswa mengenai bullying serta aspek hukum terkait sangatlah penting. Untuk mengatasi masalah ini, dilaksanakan program Pengabdian Masyarakat dengan tujuan meminimalisir bullying melalui metode Pre-Test, Penyuluhan, dan Post-Test di beberapa sekolah menengah di Kabupaten Tangerang. Kegiatan ini mencakup observasi, wawancara, serta pembagian angket Pre-Test dan Post-Test. Siswa diberikan materi tentang pemahaman hukum dan manajemen konflik sosial, diikuti dengan sesi tanya jawab. Hasil penelitian menunjukkan bahwa sebelum penyuluhan, kesadaran dan pemahaman siswa mengenai bullying, kesadaran hukum, dan manajemen konflik sosial masih rendah. Setelah dilakukan penyuluhan, pemahaman siswa dalam aspek-aspek tersebut terbukti meningkat secara signifikan.
Evaluation of the Safety Riding Training for Employees at PT Indonesia Nippon Seiki Using the Kirkpatrick Model Nurahman, Ikhsan; Indrianto, Anggraeni Pratama; Ningsih, Ningsih; Fathurahman, Fathurahman
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3542

Abstract

Employee training is one of the strategic efforts in improving the competence of human resources, especially in the manufacturing industry. PT Indonesia Nippon Seiki as a company engaged in automotive components requires employees who are skilled and adaptive to technological developments. This study aims to evaluate the effectiveness of employee training using the Kirkpatrick model, in collaboration with the Management Department of Yarsi Pratama University. The Kirkpatrick model was chosen because of its ability to provide a comprehensive evaluation through four levels, namely reaction, learning, behavior, and results. The research methods included training need analysis, distributing questionnaires to measure participant satisfaction (level 1), and conducting pre-test and post-test to assess the improvement of material understanding (level 2). The results showed that the participants reacted positively to the quality of the resource persons and the materials presented, with an average questionnaire score of 4.35. In addition, there was a significant increase in material understanding, indicated by the increase in the average post-test score of 83.9% compared to the pre-test which only reached 39.8%.This research is expected to be a reference for PT Indonesia Nippon Seiki in designing more effective training programs, as well as a consideration for the Management Department of the University of Indonesia.
The Influence Of Discount Framing And Peer Influence On Cosmetic Purchase Decisions In Tiktok Commerce: The Moderating Role Of AI-Based Recommendations Indrianto, Anggraeni Pratama; Nurahman, Ikhsan; Ramdani, Dani Taupan; Al-Kindi, Muhammad Artova
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3566

Abstract

This study explores how discount framing and peer influence affect consumers' purchase decisions for cosmetic products on TikTok, and whether AI-based recommendations strengthen these effects. As TikTok Shop continues to grow as a popular social commerce platform in Indonesia, understanding the role of marketing strategies and user interactions becomes increasingly important. The research uses a quantitative approach, involving 200 female TikTok users aged 26–35 in the Greater Jakarta area who have purchased cosmetics through the platform. Data were analyzed using Structural Equation Modeling (SEM). The results show that both discount framing and peer influence have a significant positive impact on purchase decisions. Additionally, AI recommendations were found to play a moderating role, increasing the effectiveness of both factors when product suggestions matched user preferences. These findings suggest that combining clear discount offers, social influence, and personalized product recommendations can improve consumer buying behavior in the online beauty market.   Keywords: TikTok Shop, discount framing; peer influence, AI recommendations, purchase decisions, cosmetic products, social commerce.
Co-Authors Adityaningrat, Hilwan Firhan Al-Kindi, Muhammad Artova Dimas, Fathir Arya Fathurahman, Fathurahman Ikhsan Nurahman Kusuma, Mahmud Masruroh MASRUROH NINGSIH, NINGSIH Nurahman, Ikhsan Ramdani, Dani Taupan Umi Narimawati Yuwono, Efendi Sutopo Zaid, Zaid