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All Journal Jurnal Antropologi: Isu-Isu Sosial budaya Transparansi Jurnal Ilmiah Ilmu Administrasi Jurnal khabar: Komunikasi dan Penyiaran Islam JOPPAS: Journal of Public Policy and Administration Silampari Jurnal Abdimas Serawai Journal Media Public Relations Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Jurnal MADIA (Jurnal Humas dan Media Kontemporer) Jurnal Pustaka Dianmas
Yuliani, Hafri
FISIP, University Of Muhammadiyah Bengkulu, Bengkulu
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Transparansi Jurnal Ilmiah Ilmu Administrasi

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Marketing Politik Pemilukada Cagub Provinsi Bengkulu Tahun 2020 (Studi Pada Pasangan Helmi – Dedi) Eka Patrisia, Novliza; Yuliani, Hafri
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 3 No. 2: Desember 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/transparansi.v3i2.1159

Abstract

This paper is a result of the analysis and observations that the researchers conducted directly and openly. This research was carried out continuously by looking at several aspects related to the promotion of candidates as participants in the 2020 Bengkulu Provincial Election for Cagub. In this case the researchers focused on political marketing used by the number 1 pair, Helmi-Dedi. The research method used is the constructivist paradigm. Based on the results of research on political marketing applied by candidate pairs Helmi -Dedy in the Regional Head Election for the 2018-2023 period using an analysis knife, namely the Political Marketing Theory of Adnan Nursal (Nursal, 2004: 242) has three target groups that can be grouped into three: 1. Direct marketing of political products to potential voters (push political marketing), 2. Marketing of political products through mass media (pull political marketing) and 3. through influential groups, figures or organizations (pass political marketing).
Co-Authors Ayu Wijayanti Della Ayu Lestari Eceh Trisna Ayuh Eni Kardi Wiyati Evi Yunita Jemi Hastuti Karina, Mely Eka Linda Safitra M Maulana Ahmad Al H M. Fikri Akbar Novliza Eka Patrisia Novriansyah P, Alfredo Rekho Adriadi Rifa'i Rifa'i Riri Tri Mayasari Rizky Faizal Anwar Sandy Allifiansyah Tasya Pitria Azmalina Titi Darmi Wahyu Hidayat Widarini, Dwi Ajeng