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All Journal Jurnal Pengabdian Masyarakat Inovasi LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra Vernacular
Siregar, Feby Yoana
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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PEDAGOGICAL APPROACHES IN TEACHING MANDARIN FOR FIRST-YEAR STUDENTS OF APPLIED MANDARIN LANGUAGE BACHELOR PROGRAM AT UNIVERSITAS PRIMA INDONESIA Siregar, Feby Yoana; Jessica; Purba, Wanda Angelia Fenensia; Syahputra, Fikry Prastya
Vernacular: Linguistics, Literature, Communication and Culture Journal Vol. 5 No. 1 (2025): July Edition 2025
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/vernacular.v5i1.1167

Abstract

This study aims to examine the pedagogical approaches used in teaching Mandarin to first-year students of the Mandarin Applied Bachelor Program at Universitas Prima Indonesia. The research method used is descriptive qualitative through classroom observation and interviews with teachers and students. The main focus of this study is to identify the learning methods applied, assess their effectiveness, and understand the challenges faced in the process of mastering the four language skills: listening (听 tīng), speaking (说 shuō), reading (读 dú), and writing (写 xiě). The results of the study indicate that the pedagogical approaches used include Communicative Language Teaching (CLT), scaffolding, direct method, audio-lingual, and grammar translation method. These approaches encourage active student involvement, improve understanding of language concepts, and create a communicative and collaborative learning environment. Several challenges are still found, such as the lack of variation in learning media, less conducive learning time, and differences in student motivation levels. This study suggests the integration of interactive digital media and project-based learning approaches as solutions. The novelty of this study lies in the reflective integration of classical pedagogical approaches with the practical needs of business communication in the global era, as well as the direct mapping between learning time, student sitting position, and level of learning enthusiasm, which have not been widely explored in the local context of Mandarin learning in Indonesia.
Efektivitas Teks Persuasif dalam Strategi Komunikasi Pemasaran Digital di Platform TikTok Siregar, Feby Yoana
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 6 No. 2 (2025): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/lts.v6i2.19127

Abstract

This study aims to describe the forms and strategies of persuasive sentences usedin sales advertisements on the TikTok platform, focusing on the local account@TikLove.id. The background of this study is based on the importance oflanguage as the main tool in digital marketing communication, especially insocial media that demands speed, interactivity, and an emotional approach to theaudience. The aim is to describe the forms and strategies of persuasive sentencesthey use in advertising content. Using a qualitative descriptive method,researchers collected data in the form of 12 advertising sentences described interms of language form, communicative intent, and persuasive strategies applied.The results show that direct invitation sentences (imperatives) and exclamations(interjections) are most widely used. Strategies such as creating a sense ofurgency, building emotional closeness, and adjusting to the lifestyle of the digitalaudience are key to attracting attention. The novelty of this study lies in its specificapproach exploring persuasive language in short video content that is local,practical, and close to the daily lives of Indonesian people. This study not onlyadds insight into how language works on social media, but also provides a realpicture of how small business actors utilize the right communication style to reachconsumers. This research bridges the gap between linguistic studies and currentdigital marketing practices.
Pemanfaatan Digital Marketing untuk Komunikasi Bisnis UMKM di Desa Sumber Rejo Kabupaten Batubara Sumatera Utara Alindra, Devi Alvionita; Siregar, Feby Yoana; Utami, Rizkika; Purba, Christin Agustina; Anggoro, Muhammad Agung
Jurnal Pengabdian Masyarakat Inovasi Vol. 3 No. 2 (2024): August - January
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v3i2.789

Abstract

The utilization of digital technology is a key factor in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the global economic era. This community service research aims to empower MSME actors in Sumber Rejo Village, Batubara Regency, North Sumatra, through the optimization of digital marketing as a means of business communication. The partners consist of 26 MSMEs producing "keripik pisang gosong" (caramelized banana chips) and "emping" (melinjo crackers), who previously relied on conventional marketing methods. The implementation method utilized a participatory approach, including needs identification, technical training (content creation, social media management, and e-commerce registration), and intensive mentoring for 1.5 months. The results show a significant increase in digital literacy and technical skills among participants. A total of 18 MSMEs successfully expanded their market reach outside the region and reported a 15-30% increase in sales. Despite facing challenges such as limited internet access and technological adaptation issues among older participants, the program successfully laid the foundation for digital transformation in rural areas. In conclusion, the sustainable integration of digital marketing strategies and the formation of local digital communities are essential to maintain business consistency. This program recommends infrastructure support from the local government to support the sustainability of the MSME digital economy in Batubara Regency.
Co-Authors Anggoro, Muhammad Agung Christin Agustina Purba Jessica Purba, Wanda Angelia Fenensia Syahputra, Fikry Prastya Utami, Rizkika