Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal LINGTERSA: Jurnal Linguistik, Terjemahan, Sastra Vernacular
Siregar, Feby Yoana
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PEDAGOGICAL APPROACHES IN TEACHING MANDARIN FOR FIRST-YEAR STUDENTS OF APPLIED MANDARIN LANGUAGE BACHELOR PROGRAM AT UNIVERSITAS PRIMA INDONESIA Siregar, Feby Yoana; Jessica; Purba, Wanda Angelia Fenensia; Syahputra, Fikry Prastya
Vernacular: Linguistics, Literature, Communication and Culture Journal Vol. 5 No. 1 (2025): July Edition 2025
Publisher : Universitas Harapan Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35447/vernacular.v5i1.1167

Abstract

This study aims to examine the pedagogical approaches used in teaching Mandarin to first-year students of the Mandarin Applied Bachelor Program at Universitas Prima Indonesia. The research method used is descriptive qualitative through classroom observation and interviews with teachers and students. The main focus of this study is to identify the learning methods applied, assess their effectiveness, and understand the challenges faced in the process of mastering the four language skills: listening (听 tīng), speaking (说 shuō), reading (读 dú), and writing (写 xiě). The results of the study indicate that the pedagogical approaches used include Communicative Language Teaching (CLT), scaffolding, direct method, audio-lingual, and grammar translation method. These approaches encourage active student involvement, improve understanding of language concepts, and create a communicative and collaborative learning environment. Several challenges are still found, such as the lack of variation in learning media, less conducive learning time, and differences in student motivation levels. This study suggests the integration of interactive digital media and project-based learning approaches as solutions. The novelty of this study lies in the reflective integration of classical pedagogical approaches with the practical needs of business communication in the global era, as well as the direct mapping between learning time, student sitting position, and level of learning enthusiasm, which have not been widely explored in the local context of Mandarin learning in Indonesia.
Efektivitas Teks Persuasif dalam Strategi Komunikasi Pemasaran Digital di Platform TikTok Siregar, Feby Yoana
Linguistik, Terjemahan, Sastra (LINGTERSA) Vol. 6 No. 2 (2025): LINGTERSA
Publisher : TALENTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/lts.v6i2.19127

Abstract

This study aims to describe the forms and strategies of persuasive sentences usedin sales advertisements on the TikTok platform, focusing on the local account@TikLove.id. The background of this study is based on the importance oflanguage as the main tool in digital marketing communication, especially insocial media that demands speed, interactivity, and an emotional approach to theaudience. The aim is to describe the forms and strategies of persuasive sentencesthey use in advertising content. Using a qualitative descriptive method,researchers collected data in the form of 12 advertising sentences described interms of language form, communicative intent, and persuasive strategies applied.The results show that direct invitation sentences (imperatives) and exclamations(interjections) are most widely used. Strategies such as creating a sense ofurgency, building emotional closeness, and adjusting to the lifestyle of the digitalaudience are key to attracting attention. The novelty of this study lies in its specificapproach exploring persuasive language in short video content that is local,practical, and close to the daily lives of Indonesian people. This study not onlyadds insight into how language works on social media, but also provides a realpicture of how small business actors utilize the right communication style to reachconsumers. This research bridges the gap between linguistic studies and currentdigital marketing practices.
Co-Authors Jessica Purba, Wanda Angelia Fenensia Syahputra, Fikry Prastya