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All Journal Jurnal Studi Manajemen Organisasi Review of Management and Entrepreneurship Implementasi Manajemen & Kewirausahaan Asian Journal of Logistics Management Indonesian Journal of Science, Technology, Engineering, Art, and Mathematics Education Kreativasi: Journal of Community Empowerment
Lestari, Lela
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Asian Journal of Logistics Management

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Does Tiktok and Instagram Affect Brand Awareness? Empirical Study on Asiacommerce Companies Yudha, Aji; Norsiva, Rifki Irham; Lestari, Lela; Yasmin, Annisa
Asian Journal of Logistics Management Vol 3, No 1 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.22999

Abstract

This study is a qualitative descriptive research aimed at describing the use of social media to increase brand awareness for AsiaCommerce on Instagram and TikTok. The data collection methods used in this research include observation, interviews, and documentation. The results indicate that the social media activities on these platforms have significantly increased AsiaCommerce's brand awareness, reaching hundreds of thousands of potential clients. However, the activities have not always met the key performance indicator (KPI) targets due to factors such as content delivery adjustments, limited demographic targeting, difficulty in appealing to the audience, and keeping up with changing trends. To maximize brand awareness, strategic efforts such as giveaways, advertisements, key opinion leader (KOL) strategies, live marketing, and the use of artificial intelligence (AI) for content creation have been implemented. This research has practical implications for social media applications.
Co-Authors Aji Yudha Annisa Yasmin Dea Nurita Diandra, Amanda Indi Djastuti Norsiva, Rifki Irham Nurita, Dea Rabbani, Rafid Azmi Rahayu, Markhamah Teranika, Deffinda Yasmin, Annisa Yudha, Aji Zetra Hainul Putra