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All Journal MEDIALOG: Jurnal Ilmu Komunikasi Community Development Journal Room of Civil Society Development Room of Civil Social Development Proceedings of Jogjakarta Communication Conference (JCC)
Ardiansah Putra, Muhammad Rizal
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Room of Civil Social Development

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Wabula Village Woven Fabric Craftswomen Group: Utilisation of E-Commerce technology innovation to increase product marketability Sa'ban, L.M. Azhar; Maulana Wijaya, Andy Arya; Ardiansah Putra, Muhammad Rizal; Gufran, La
Room of Civil Society Development Vol. 4 No. 2 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.612

Abstract

This community service activity was conducted in Wabula Village, Buton Regency, involving participants from the Wabula Village Weaving Women’s Group. The group possesses significant economic potential; however, they have not yet fully optimised the marketing and sales of their woven fabric products. The primary objective of this initiative was to introduce the use of e-commerce platforms to transition traditional face-to-face transactions into a faster and more efficient online system. The method employed in this activity consisted of socialisation and hands-on mentoring. As a result, participants received essential information and practical assistance related to e-commerce utilisation. Furthermore, this initiative served as a motivational platform, encouraging the weaving group to expand their market reach by using their newly created e-commerce accounts and continuously innovating their products to enhance the growth and sustainability of their businesses.
Branding of Wasuemba Tourism Village and Strengthening of Lahunduru Tourism Awareness Groups Maulana, Harry Fajar; Sa'ban, L.M. Azhar; Ardiansah Putra, Muhammad Rizal; Sari Anwar, Nirmala
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.654

Abstract

Community service activities were carried out in Wasuemba Village, Buton Regency with participants from the Lahunduru Tourism Awareness Group. Wasuemba Village has tourism potential that can be developed as a tourist village. Wasuemba village has many interesting and unique things that can be presented to visitors/tourists who come to this place. Some of the partner's priority problems, namely the Lahunduru Tourism Awareness Group of Wasuemba Village has not prepared a mature concept for branding activities and the unavailability of human resources in managing the branding of Wasuemba Tourism Village. The Lahunduru Tourism Awareness Group of Wasuemba Village is still lacking in branding Wasuemba Tourism Village, digital technology media is a means of marketing or digital marketing to advance the products they want to market. The data and information will make it easier for the Tourism Awareness Group to create or develop something that they want to market. The purpose of this service is to increase the knowledge and ability of the Lahunduru Tourism Awareness Group in branding Wasuemba Tourism Village so that it can target tourists. The method used in this community service activity is to conduct a survey, then conduct a needs analysis by the PKM Team, after that proceed with socializing and assisting PKM activities. The results of this activity were that the Lahunduru Tourism Awareness Group of Wasuemba Village received information about tourism awareness groups that are actors driving village tourism, and the Lahunduru Tourism Awareness Group received additional knowledge related to branding tourist villages.
Branding Wasuemba Village Tourism Potential through a Website-Based BUMDes Information System Mahyudin, Mahyudin; Ardiansah Putra, Muhammad Rizal; Fida, Wa Nur
Room of Civil Society Development Vol. 4 No. 6 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.769

Abstract

This community service program aimed to enhance the competitiveness of tourism potential and local products in Wasuemba Village through an integrated digital branding strategy supported by a website-based Village-Owned Enterprise (BUMDes) information system. The partner, BUMDes Bantea Mainawa Lahonduru, faced limitations in product branding and the effective use of information technology for promotion. The program employed a participatory approach consisting of socialization, mentoring and digital marketing training, development and implementation of an official BUMDes website, and the installation of Starlink-based internet connectivity to support digital access. The results show improved capacity of BUMDes administrators in managing digital platforms and content, as well as increased readiness to utilize the website as a central information and promotion hub. The website strengthens the village’s digital identity, supports sustainable tourism promotion, improves transparency, and expands market reach. Overall, this program demonstrates that the integration of digital infrastructure and capacity building can accelerate digital transformation and support local economic development in rural and coastal communities.
Co-Authors Andy Arya Maulana Wijaya Arwan, La Ode Aulia Fida, Wa Nur Gufran, La Hastuti Hastuti L.M. Azhar Sa'ban Mahyudin Mahyudin Maulana, Harry Fajar Nurfida, Wa Rano Sari Anwar, Nirmala