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All Journal Journal of Islamic Monetary Economics and Finance Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Yayasan Cita Cendikiawan Al Khwarizmi Journal of Islamic Economic and Business Research JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Nurmasari, Nuraini Desty
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In Depth Review Penguatan Branding Produk Kompi (Kompos Api) Dalam Rangka Penguatan Sustainable Development Goals (SDGs) Terkait Infrastruktur Dan Inovasi Di Desa Bocek, Kecamatan Karangploso, Kabupaten Malang Rifan, Mohamad; Jazuli, A Muhamad; Nurmasari, Nuraini Desty; Arimbawa, Putu Adi Putra
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 9, No 3 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v9i3.6217

Abstract

Mayoritas penduduk Indonesia bekerja sebagai petani, namun produktivitas sektor ini semakin menurun akibat cuaca ekstrem, kebijakan pemerintah yang kurang optimal, dan dinamika pasar modern. Salah satu permasalahan utama yang dihadapi adalah menumpuknya limbah pertanian akibat gagal panen, yang menyebabkan kerugian besar bagi petani. Petani cabai di Desa Bocek memiliki dua masalah yaitu penumpukan limbah cabai dan lemahnya branding produk dari segi hukum dan ekonomi. Penguatan branding produk Kompos Api menjadi langkah strategis untuk membantu petani cabai di Desa Bocek. Penguatan ini mencakup aspek hukum dengan legalisasi produk melalui pendaftaran merek dan sertifikasi halal. Aspek Ekonomi ditekankan melalui strategi pemasaran digital, yang efektif dalam memperkenalkan produk dengan biaya rendah dan membangun brand awareness melalui komunikasi interaktif di media sosial. Program pengabdian kepada masyarakat ini bertujuan untuk mengatasi tantangan yang dihadapi oleh kelompok tani dan usaha KOMPI. Sebagai solusi, tim pengabdian Universitas Brawijaya bekerja sama dengan kelompok usaha tani KOMPI mengadakan sosialisasi dan pendampingan untuk memperkuat branding produk KOMPI dari sisi Hukum dan Ekonomi. Kegiatan ini meliputi diskusi pemberian materi dan in depth review mengenai sertifikasi halal, PIRT, NIB, dan BPOM, serta pelatihan pemasaran digital berbasis media sosial. Program ini diharapkan mampu meningkatkan kesadaran petani tentang pentingnya aspek hukum dan ekonomi dalam usaha, serta memperkuat daya saing produk di pasar. 
Penguatan Konsep Keuangan, Perhitungan Harga Pokok Produksi, dan Harga Jual pada UMKM Kampung Batik Laweyan Kota Solo Yuana, Pusvita; Nurmasari, Nuraini Desty
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.34552

Abstract

UMKM (Usaha Mikro, Kecil dan Menengah) mempunyai peran penting dalam pembangunan perekonomian daerah, namun seringkali menghadapi tantangan dalam hal pengelolaan keuangan dan mengoptimalkan keuntungan usaha. Untuk menghadapi tantangan tersebut, maka kegiatan pengabdian ini dilaksanakan berupa peningkatan pemahaman UMKM dalam konsep keuangan, melakukan perhitungan harga pokok produksi, dan penentuan harga jual produk serta mampu mengelola keuangannya jauh lebih baik. Pelaksanaan kegiatan telah melibatkan 25 (dua puluh lima) pemilik usaha di Kampung Batik Laweyan, Kota Solo dengan menerapkan empat tahapan pelaksanaan selama sebelum dan saat kegiatan berlangsung. Tahapan pelaksanaan terdiri dari tahap persiapan, tahap pre test, tahap penjelasan, dan tahapan umpan balik. Selama kegiatan berlangsung, penekanan pada konsep keuangan disampaikan terlebih dahulu sebelum memasuki materi perhitungan harga pokok produksi dan harga jual. Dengan adanya pelatihan melalui kegiatan pengabdian ini diharapkan UMKM Kampung Batik Laweyan, Kota Solo dapat terus bertahan dalam persaingan usaha, melakukan efisiensi biaya, dan melakukan optimalisasi keuntungan.
Peningkatan Pendidikan Literasi Keuangan dan Keuangan Digital pada Siswa Sekolah Dasar Nurmasari, Nuraini Desty; Yuana, Pusvita
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.36049

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pendidikan literasi keuangan dan keuangan digital kepada siswa sekolah dasar. Metode yang digunakan adalah sosialisasi, diskusi, dan praktik secara langsung. Kegiatan ini juga melibatkan mitra langsung yakni bapak ibu Guru di SD Muhammadiyah Kregan. Dalam pelaksanaan kegiatan, tim pengabdian kepada masyarakat melakukan beberapa tahap yaitu Persiapan, Pelaksanaan, dan Evaluasi. Pada tahap persiapan dimulai dari kegiatan perencanaan, survey dan analisa kebutuhan, penetapan masalah dan solusi yang diberikan. Tahap pelaksanaan meliputi edukasi, permainan peran, dan wawancara. Sedangkan tahap evaluasi adalah mengolah dan menganalisis hasil wawancara. Kesimpulan pengabdian kepada masyarakat ini adalah pendidikan literasi keuangan dan keuangan digital akan berdampak positif pada siswa dalam memotivasi mereka untuk menabung dan memiliki pengetahuan dalam mengelola uang. Pendidikan tentang literasi keuangan dan keuangan digital dapat diajarkan sejak dini agar siswa memiliki pengetahuan dan keterampilan dalam meningkatkan kesejahteraan keuangannya sedari dini. Berdasarkan hasil evaluasi pada kegiatan, disarankan agar dapat mengajarkan pendidikan literasi keuangan sesuai dengan kompetensi dasar yang sudah ada pada mata pelajaran, seperti Matematika dan IPS. Selain itu, guru dapat mengajarkan materi peran ekonomi dalam upaya menyejahterakan kehidupan masyarakat dengan mengenalkan jenis usaha serta membuat sebuah karya dan menjualnya.
Rethinking Debt Strategies: How Profits, Women’s Representation, and Politics Shape Corporate Leverage Pandito, Muhammad Tora Bhanu; Nurmasari, Nuraini Desty
Jurnal Management Risiko dan Keuangan Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.3.03

Abstract

Purpose – This study aims to investigate the influence of profitability, women’s representation on boards of commissioners and directors, and political connections on the financial leverage of manufacturing companies listed on the Indonesia Stock Exchange (IDX).    Design/methodology/approach – This explanatory quantitative study analyzes panel data from 115 manufacturing companies listed on the IDX during the 2018–2022 period. The data were examined using the Common Effect Model with Stata MP 17.   Findings – The results indicate that profitability has a significant negative effect on financial leverage. In contrast, women’s representation on boards of commissioners and directors and political connections have negative but statistically insignificant effects on financial leverage.   Originality/value – This study contributes to corporate finance and corporate governance literature by examining the combined influence of financial performance, board gender diversity, and political connections on leverage decisions in Indonesia’s manufacturing sector, helping to address inconsistent findings in previous studies.
Financial Literacy and Financial Behavior: Predicting Financial Well-Being Among Study Abroad Students Hadikusumah, Rizkitaami Azqi; Nurmasari, Nuraini Desty
Jurnal Management Risiko dan Keuangan Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.4.03

Abstract

Purpose – This study aims to examine the influence of financial literacy and financial behavior on the financial well-being of students who received scholarships from the Indonesian International Student Mobility Awards (IISMA) in 2023.     Design/methodology/approach –  This quantitative study uses primary data collected through questionnaires distributed to IISMA scholarship recipients. From a population of 150 students, respondents were selected using simple random sampling. The research instruments were tested for validity and reliability, followed by classical assumption testing and data analysis.   Findings – The results indicate that financial literacy has a significant positive influence on financial well-being, suggesting that higher financial knowledge contributes to better financial conditions. Financial behavior also has a significant positive influence on financial well-being, demonstrating that effective financial practices improve students’ financial outcomes.   Originality/value  – This study contributes to financial well-being literature by examining a unique population of Indonesian students participating in international mobility programs. The findings highlight the importance of integrating structured financial education into student mobility programs to strengthen financial resilience and long-term well-being.
The Influence of Halal Awareness, Digital Marketing and Influencers on Purchasing Decisios About Halal Cosmetics Zubaidah Nikiulu, Adinda Fauzah; Nurmasari, Nuraini Desty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.20

Abstract

Purpose – This study aims to examine the effects of halal awareness, digital marketing, and influencer marketing on purchase decisions among Generation Z consumers in Malang City.     Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the relationships among halal awareness, digital marketing, influencer marketing, and purchase decisions. The respondents consisted of 300 Muslim Generation Z consumers in Malang City who had purchased halal cosmetic products through e-commerce or used halal cosmetic brands promoted by influencers or brand ambassadors. Data were collected through structured questionnaires and analyzed using multiple linear regression with IBM SPSS Statistics version 26.   Findings – The results indicate that halal awareness, digital marketing, and influencer marketing each have a positive and significant effect on purchase decisions. These findings suggest that religious awareness combined with digital promotional strategies and influencer endorsements plays an important role in shaping purchasing behavior among Generation Z consumers.   Originality/value – This study contributes to halal marketing and digital consumer behavior literature by integrating halal awareness, digital marketing, and influencer marketing as determinants of purchase decisions in the halal cosmetics industry. The findings provide practical implications for cosmetic companies targeting Generation Z consumers in Muslim-majority markets.
Market Segmentation Analysis Based on Demographic and Psychographic Factors of Potential Customers in The Sucean Bag Business Amanda, Fistarika Della; Nurmasari, Nuraini Desty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.16

Abstract

In the era of globalization and increasingly fierce business competition, a deep understanding of market segmentation is a key element in designing effective marketing strategies. This study delves into how demographic and psychographic factors of potential customers can be leveraged to enhance the competitive edge of the SUCEAN bag business. Utilizing quantitative methods and cluster analysis, this research aims to identify customer characteristics that can serve as a basis for grouping homogeneous market segments. This is expected to aid SUCEAN in formulating more targeted and effective marketing strategies, thereby increasing sales and overall business growth. The research findings reveal significant differences in consumer preferences and behaviors based on demographic variables such as age, gender, education, and income. Meanwhile, psychographic factors like lifestyle, personal values, and personality also play a crucial role in purchasing decisions. By understanding the combination of these factors, SUCEAN can develop more efficient and effective marketing strategies. These strategies include selecting appropriate promotional media, offering products that meet the needs and desires of specific market segments, and developing marketing campaigns that resonate with customer values.
The Power of Global Economic Forces on Islamic Stock Returns in Indonesia: Storm or Opportunity? Nurmasari, Nuraini Desty; Ansari, Rizal
Journal of Islamic Economic and Business Research Vol. 5 No. 2: December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v5i2.364

Abstract

This study examines the effect of U.S. monetary policy, risk aversion, and foreign capital flows on stock returns in the Indonesian Islamic Stock Market for the period 2017-2021using the Autoregressive Distributed Lags (ARDL) approach. The results of this study indicate that the U.S. monetary variable is positive in the short term and negative in the long term. Expansionary U.S. monetary policy positively affects the increase in stock returns, but in the extended run, stock returns fall along with contractionary U.S. monetary policy shocks. Risk aversion in the short term is insignificant but positively significant in the long term. Meanwhile, short- and long-term foreign capital flows positively affect stock returns. Foreign investors will first analyze the risk before investing in the ISSI index. Global risk aversion is the main factor driving the increase in foreign capital inflows into the ISSI index. This research is expected to provide recommendations for investors and policymakers. Investors must closely observe essential macroeconomic indicators since these exert substantial long-term influence on ISSI performance, whereas short-term implications may be less relevant. For policymakers, ensuring macroeconomic stability primarily through regulating currency rates and money supply is crucial for cultivating a stable investment climate and promoting the expansion of the Islamic financial industry.
Co-Authors -, warsiman A Muhamad Jazuli, A Muhamad Adelia Shabrina Prameka Al-Farisi, Mohammad Amiruddin Amanda, Fistarika Della Ansari, Rizal Hadikusumah, Rizkitaami Azqi Jazuli, Muhamad Joni Prayogi Kinasih, Dwi Dewisri Kusuma Ratnawati Muthmainna Nareswari, Ninditya Nurad, Rezita Octhaviani, Ariska Pandito, Muhammad Tora Bhanu Putranti, Latifah Putu Adi Putra Arimbawa Rifan, Mohamad Sa'Diyah, Fatimatus Setiawan, Naufal Kusuma Shabrina, Addira Najwa Silalahi, Jonathan Martin Sumiati Sumiati Wati, Cicik Retno Wijaya, Ramadhana Aufa Zubaidah Nikiulu, Adinda Fauzah