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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Islamic Monetary Economics and Finance Jurnal Abdi: Media Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara DEDIKASI PKM Yayasan Cita Cendikiawan Al Khwarizmi Journal of Islamic Economic and Business Research JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Management Risiko dan Keuangan Jurnal Kewirausahaan dan Inovasi
Nurmasari, Nuraini Desty
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Impact of Board Gender Diversity and Derivatives Use on Firm Risk Kinasih, Dwi Dewisri; Nurmasari, Nuraini Desty; Prayogi, Joni
Journal of Economics, Business, and Accountancy Ventura Vol. 26 No. 3 (2023): December 2023 - March 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v26i3.3569

Abstract

In the wake of the recent global pandemic, COVID-19, companies need to maintain performance and manage firm risk. Companies should understand what can affect the firm's risk. This paper investigates the impact of board diversity and derivatives use on firm risk. The sample consists of 35 Indonesian LQ45 listed on the Indonesia Stock Exchange with an observation period of 2016–2020. The company's risk is proxied by the standard deviation of stock returns. This study uses a panel data regression model, namely fixed effect regression and random effect regression. The results of this study indicate that female board directorship is negatively associated with firm risk. It shows the significant role of female board directors in the company's board. Meanwhile, the use of derivatives has no significant effect on the firm risk. These results impact the development of literature that examines the influence of board diversity and the use of derivatives for hedging in Indonesia so that companies can determine company policies to reduce risk.
In Depth Review Penguatan Branding Produk Kompi (Kompos Api) Dalam Rangka Penguatan Sustainable Development Goals (SDGs) Terkait Infrastruktur Dan Inovasi Di Desa Bocek, Kecamatan Karangploso, Kabupaten Malang Rifan, Mohamad; Jazuli, A Muhamad; Nurmasari, Nuraini Desty; Arimbawa, Putu Adi Putra
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 9, No 3 (2024)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v9i3.6217

Abstract

Mayoritas penduduk Indonesia bekerja sebagai petani, namun produktivitas sektor ini semakin menurun akibat cuaca ekstrem, kebijakan pemerintah yang kurang optimal, dan dinamika pasar modern. Salah satu permasalahan utama yang dihadapi adalah menumpuknya limbah pertanian akibat gagal panen, yang menyebabkan kerugian besar bagi petani. Petani cabai di Desa Bocek memiliki dua masalah yaitu penumpukan limbah cabai dan lemahnya branding produk dari segi hukum dan ekonomi. Penguatan branding produk Kompos Api menjadi langkah strategis untuk membantu petani cabai di Desa Bocek. Penguatan ini mencakup aspek hukum dengan legalisasi produk melalui pendaftaran merek dan sertifikasi halal. Aspek Ekonomi ditekankan melalui strategi pemasaran digital, yang efektif dalam memperkenalkan produk dengan biaya rendah dan membangun brand awareness melalui komunikasi interaktif di media sosial. Program pengabdian kepada masyarakat ini bertujuan untuk mengatasi tantangan yang dihadapi oleh kelompok tani dan usaha KOMPI. Sebagai solusi, tim pengabdian Universitas Brawijaya bekerja sama dengan kelompok usaha tani KOMPI mengadakan sosialisasi dan pendampingan untuk memperkuat branding produk KOMPI dari sisi Hukum dan Ekonomi. Kegiatan ini meliputi diskusi pemberian materi dan in depth review mengenai sertifikasi halal, PIRT, NIB, dan BPOM, serta pelatihan pemasaran digital berbasis media sosial. Program ini diharapkan mampu meningkatkan kesadaran petani tentang pentingnya aspek hukum dan ekonomi dalam usaha, serta memperkuat daya saing produk di pasar. 
Penguatan Konsep Keuangan, Perhitungan Harga Pokok Produksi, dan Harga Jual pada UMKM Kampung Batik Laweyan Kota Solo Yuana, Pusvita; Nurmasari, Nuraini Desty
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.34552

Abstract

UMKM (Usaha Mikro, Kecil dan Menengah) mempunyai peran penting dalam pembangunan perekonomian daerah, namun seringkali menghadapi tantangan dalam hal pengelolaan keuangan dan mengoptimalkan keuntungan usaha. Untuk menghadapi tantangan tersebut, maka kegiatan pengabdian ini dilaksanakan berupa peningkatan pemahaman UMKM dalam konsep keuangan, melakukan perhitungan harga pokok produksi, dan penentuan harga jual produk serta mampu mengelola keuangannya jauh lebih baik. Pelaksanaan kegiatan telah melibatkan 25 (dua puluh lima) pemilik usaha di Kampung Batik Laweyan, Kota Solo dengan menerapkan empat tahapan pelaksanaan selama sebelum dan saat kegiatan berlangsung. Tahapan pelaksanaan terdiri dari tahap persiapan, tahap pre test, tahap penjelasan, dan tahapan umpan balik. Selama kegiatan berlangsung, penekanan pada konsep keuangan disampaikan terlebih dahulu sebelum memasuki materi perhitungan harga pokok produksi dan harga jual. Dengan adanya pelatihan melalui kegiatan pengabdian ini diharapkan UMKM Kampung Batik Laweyan, Kota Solo dapat terus bertahan dalam persaingan usaha, melakukan efisiensi biaya, dan melakukan optimalisasi keuntungan.
Peningkatan Pendidikan Literasi Keuangan dan Keuangan Digital pada Siswa Sekolah Dasar Nurmasari, Nuraini Desty; Yuana, Pusvita
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.36049

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pendidikan literasi keuangan dan keuangan digital kepada siswa sekolah dasar. Metode yang digunakan adalah sosialisasi, diskusi, dan praktik secara langsung. Kegiatan ini juga melibatkan mitra langsung yakni bapak ibu Guru di SD Muhammadiyah Kregan. Dalam pelaksanaan kegiatan, tim pengabdian kepada masyarakat melakukan beberapa tahap yaitu Persiapan, Pelaksanaan, dan Evaluasi. Pada tahap persiapan dimulai dari kegiatan perencanaan, survey dan analisa kebutuhan, penetapan masalah dan solusi yang diberikan. Tahap pelaksanaan meliputi edukasi, permainan peran, dan wawancara. Sedangkan tahap evaluasi adalah mengolah dan menganalisis hasil wawancara. Kesimpulan pengabdian kepada masyarakat ini adalah pendidikan literasi keuangan dan keuangan digital akan berdampak positif pada siswa dalam memotivasi mereka untuk menabung dan memiliki pengetahuan dalam mengelola uang. Pendidikan tentang literasi keuangan dan keuangan digital dapat diajarkan sejak dini agar siswa memiliki pengetahuan dan keterampilan dalam meningkatkan kesejahteraan keuangannya sedari dini. Berdasarkan hasil evaluasi pada kegiatan, disarankan agar dapat mengajarkan pendidikan literasi keuangan sesuai dengan kompetensi dasar yang sudah ada pada mata pelajaran, seperti Matematika dan IPS. Selain itu, guru dapat mengajarkan materi peran ekonomi dalam upaya menyejahterakan kehidupan masyarakat dengan mengenalkan jenis usaha serta membuat sebuah karya dan menjualnya.
Rethinking Debt Strategies: How Profits, Women’s Representation, and Politics Shape Corporate Leverage Pandito, Muhammad Tora Bhanu; Nurmasari, Nuraini Desty
Jurnal Management Risiko dan Keuangan Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.3.03

Abstract

This study aims to investigate how profitability, women’s representation on boards of commissioners and directors, and political connections influence the financial leverage of manufacturing companies listed on the Indonesia Stock Exchange (IDX). Indonesia’s manufacturing sector faces significant financial risks, with about 52% of companies having Debt-to-Equity Ratios above 1.0, indicating a heavy reliance on external financing. Furthermore, inconsistent findings in previous research across different contexts highlight the need for deeper investigation, as the relationships between these factors may depend on industry-specific conditions. Using a quantitative and explanatory research design, this study analyzes panel data from 115 manufacturing companies on the IDX between 2018 and 2022 with a Common Effect Model in Stata MP 17. The results show that profitability has a significant negative effect on leverage, while women’s representation on boards and political connections have negative but not statistically significant effects. By resolving these inconsistencies, this research provides valuable and practical insights for companies, investors, and scholars who want to better understand the complex factors that shape financial leverage decisions in Indonesia’s manufacturing sector.
Financial Literacy and Financial Behavior: Predicting Financial Well-Being Among Study Abroad Students Hadikusumah, Rizkitaami Azqi; Nurmasari, Nuraini Desty
Jurnal Management Risiko dan Keuangan Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmrk.2025.04.4.03

Abstract

This quantitative study aims to examine the influence of financial literacy and financial behavior on the financial well-being of students who received scholarships from the Indonesian International Student Mobility Awards (IISMA) in 2023. The instruments used in this study were tested for validity and reliability. Primary data were obtained through questionnaires distributed to scholarship recipients, selected from a population of 150 individuals using simple random sampling. Following classical assumption testing, the data were analyzed, yielding the following results. Financial literacy was found to have a significant positive influence on financial well-being, indicating that individuals with higher financial knowledge are more likely to achieve their desired financial condition. Similarly, financial behavior also has a significant positive influence on financial well-being, showing that individuals with good financial practices tend to experience better financial outcomes. This study offers a novel contribution by focusing on a unique and understudied population, Indonesian students undergoing international mobility, revealing how financial capability directly impacts their adaptation and stability abroad. These findings underscore the urgency of embedding structured financial education within student mobility programs to foster both immediate financial resilience and long-term well-being.
The Influence of Halal Awareness, Digital Marketing and Influencers on Purchasing Decisios About Halal Cosmetics Zubaidah Nikiulu, Adinda Fauzah; Nurmasari, Nuraini Desty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.1.20

Abstract

The objective of this quantitative explanatory research is to assess the effects of halal awareness, digital Marketing, and influencer on the decision of Generation Z in Malang City. The respondents are 300 people. They were selected from the population of Muslim Generation Z in Malang City who have bought halal cosmetics products through e-commerce or have used halal cosmetics brands that collaborate with influencers as promoters or brand ambassadors. The results of the data analysis using multiple linear regression performed in IBM SPSS version 26 demonstrate that halal awareness influences the purchase decision, digital marketing affects the purchase decision, and that influenceris also able to influence the purchase decision.
Market Segmentation Analysis Based on Demographic and Psychographic Factors of Potential Customers in The Sucean Bag Business Amanda, Fistarika Della; Nurmasari, Nuraini Desty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.3.16

Abstract

In the era of globalization and increasingly fierce business competition, a deep understanding of market segmentation is a key element in designing effective marketing strategies. This study delves into how demographic and psychographic factors of potential customers can be leveraged to enhance the competitive edge of the SUCEAN bag business. Utilizing quantitative methods and cluster analysis, this research aims to identify customer characteristics that can serve as a basis for grouping homogeneous market segments. This is expected to aid SUCEAN in formulating more targeted and effective marketing strategies, thereby increasing sales and overall business growth. The research findings reveal significant differences in consumer preferences and behaviors based on demographic variables such as age, gender, education, and income. Meanwhile, psychographic factors like lifestyle, personal values, and personality also play a crucial role in purchasing decisions. By understanding the combination of these factors, SUCEAN can develop more efficient and effective marketing strategies. These strategies include selecting appropriate promotional media, offering products that meet the needs and desires of specific market segments, and developing marketing campaigns that resonate with customer values.
The Power of Global Economic Forces on Islamic Stock Returns in Indonesia: Storm or Opportunity? Nurmasari, Nuraini Desty; Ansari, Rizal
Journal of Islamic Economic and Business Research Vol. 5 No. 2: December 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jiebr.v5i2.364

Abstract

This study examines the effect of U.S. monetary policy, risk aversion, and foreign capital flows on stock returns in the Indonesian Islamic Stock Market for the period 2017-2021using the Autoregressive Distributed Lags (ARDL) approach. The results of this study indicate that the U.S. monetary variable is positive in the short term and negative in the long term. Expansionary U.S. monetary policy positively affects the increase in stock returns, but in the extended run, stock returns fall along with contractionary U.S. monetary policy shocks. Risk aversion in the short term is insignificant but positively significant in the long term. Meanwhile, short- and long-term foreign capital flows positively affect stock returns. Foreign investors will first analyze the risk before investing in the ISSI index. Global risk aversion is the main factor driving the increase in foreign capital inflows into the ISSI index. This research is expected to provide recommendations for investors and policymakers. Investors must closely observe essential macroeconomic indicators since these exert substantial long-term influence on ISSI performance, whereas short-term implications may be less relevant. For policymakers, ensuring macroeconomic stability primarily through regulating currency rates and money supply is crucial for cultivating a stable investment climate and promoting the expansion of the Islamic financial industry.
Financial Constraints of Micro, Small, and Medium-sized Enterprises (MSMEs) in the Indonesia Creative Industries Nareswari, Ninditya; Nurmasari, Nuraini Desty; Putranti, Latifah
Journal of Economics, Business, and Accountancy Ventura Vol. 25 No. 3 (2022): December 2022 - March 2023
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v25i3.3433

Abstract

The creative industry has a significant role in the economy. The existence of a creative industry causes advanced innovations, increases job availability, and improves the value and quality of a product. However, MSMEs in the creative industry still face constraints related to finance because they have different types of business patterns. The business pattern is unpredictable and will have an impact on strategy. This study aims to identify and explore the financial constraints of MSMEs in the creative industry in Surabaya. A semi-structured interview was conducted with the owner of 8 MSMEs. Using an explanatory pilot study, the result found five themes of the financial constraints of MSMEs in the creative industry: working capital management, access to credit, financial support from the government, cost efficiency, and the financial literacy of the owners. This study has several implications for the creative economy to develop the financial aspect for MSMEs in the creative industry.
Co-Authors -, warsiman A Muhamad Jazuli, A Muhamad Adelia Shabrina Prameka Al-Farisi, Mohammad Amiruddin Amanda, Fistarika Della Ansari, Rizal Hadikusumah, Rizkitaami Azqi Jazuli, Muhamad Joni Prayogi Kinasih, Dwi Dewisri Kusuma Ratnawati Muthmainna Nareswari, Ninditya Nurad, Rezita Octhaviani, Ariska Pandito, Muhammad Tora Bhanu Prayogi, Joni Putranti, Latifah Putu Adi Putra Arimbawa Rifan, Mohamad Sa'Diyah, Fatimatus Setiawan, Naufal Kusuma Shabrina, Addira Najwa Silalahi, Jonathan Martin Sumiati Sumiati Wati, Cicik Retno Wijaya, Ramadhana Aufa Zubaidah Nikiulu, Adinda Fauzah