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All Journal Ziswaf : Jurnal Zakat dan Wakaf Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah J-MAS (Jurnal Manajemen dan Sains) Jurnal Tabarru': Islamic Banking and Finance Justisia Ekonomika JURNAL EKONOMI SYARIAH Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Review of Islamic Economics and Finance Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Etihad: Journal of Islamic Banking and Finance Jurnal BILAL: Bisnis Ekonomi Halal Jurnal Ekonomika dan Bisnis Islam Keris: Journal of Community Engagement Jurnal Bisnis dan Manajemen West Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ahmad Makhtum
Universitas Trunojoyo Madura
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Journal : Keris: Journal of Community Engagement

 1 
Strategi Digital Marketing dan Pendampingan Sertifikasi Produk Halal Pelaku Usaha Desa Poreh Kecamatan Lenteng Kabupaten Sampang Aguilika, Deykha; Faraby, Muhammad Ersya; Makhtum, Ahmad
Keris: Journal of Community Engagement Vol. 5 No. 1 (2025): KERIS: Journal of Community Engagement
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/keris.v5i1.1717

Abstract

MSMEs in Poreh Village, Lenteng District, Sumenep Regency face challenges in fulfilling business legality and market access, especially related to the lack of understanding of halal certification procedures and low digital literacy in marketing. This community service activity aims to increase the capacity of MSME actors through assistance in the halal certification process and digital marketing strategy training. The methods used include socialization of halal regulations, technical training in managing Business Identification Numbers (NIB) and the SiHalal application, and introducing digital platforms for product promotion. The participatory approach involved MBKM students and the Halal Center of Trunojoyo University, Madura. The activity significantly increases business actors’ understanding of halal certification procedures. Two MSME actors succeeded in obtaining halal certificates through the self-declare scheme after following all stages. In addition, business actors began implementing digital marketing strategies by creating business social media accounts, uploading product content, and reaching consumers outside the village area. Reflections from the activity showed that the combination of practical training and intensive mentoring effectively increased the awareness, skills, and motivation of MSME actors in increasing product competitiveness. Major obstacles, such as low digital literacy and the absence of business legality, were successfully overcome through direct assistance and technical simulations. This activity proves that integrating halal certification and digital marketing is a relevant, applicable, and sustainable empowerment strategy in developing village MSMEs
Co-Authors Azizah Azizah Deykha Aguilika Dhimas, Putra Evi Dewi Saputri Fari Yanti, Nurul Fariyanti, Nurul Firdaus, Rifqi Hoiriyatul Muawwanah, Siti Jinan, Ulfatul Karunia, Dwi Komariyah, Nurul Muhammad Ersya Faraby Munawaroh, Sayyidatul Muttaqin Choiri Puji Rahayu Putri Maharani Riki, Muchamad Ryamizard R. Pasolongi Silvany Yanuar, Alya Siti Munadhifah