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All Journal Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) INOVTEK Polbeng - Seri Informatika Jurnal Pengabdian Al-Ikhlas Jurnal Pengabdian Masyarakat Asia DEVOSI Jurnal Bakti Bagi Bangsa
Haryanti, Sri Chusri
Universitas YARSI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Physics Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Asia

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Increasing Sales of Pandan Mat Artisans in Kadumaneuh Village Through Business Assistance Based on Internship Activities Huda, Nurul; Gani, Ariel Nian; Rofi'i, Muhammad; Haryanti, Sri Chusri; Tulusmiyanti, Novia; Dimitra, Dwina Reflie
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1566

Abstract

Purpose: This project aims to increase the sales of pandan mat artisans in Kadumaneuh Village by addressing marketing challenges and introducing innovative business concepts.Method: The approach included outreach, mentoring, and creating a promotional website. Artisans were trained in business concepts and product innovation, followed by mentoring to apply these ideas, and a website was developed for broader market reach.Practical Applications: The website serves as a promotional tool to expand sales, while the training equips artisans with better business knowledge, helping them adapt and compete more effectively.Conclusion: The project improved artisans' understanding of business concepts, though no significant change was noted in comparative analysis. The mentoring and website development are expected to bring long-term benefits to the artisans' businesses.
Co-Authors -, Rosmelani Ashilah, Nasywa Athaya Dimitra, Dwina Reflie Gani, Ariel Nian Indah Kurnianingsih Kyky Eviyanti Luhur, Irgi Alfariz Nova Rini Nurul Huda Nurul Huda Rofi'i, Muhammad Rosini, Rosini Rosmelani Rosmelani Sri Puji Utami Atmoko Tulusmiyanti, Novia Wardiyono Wardiyono Wening Sari