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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Verba: Journal of Applied Linguistics
Khoerunnisa, Khoerunnisa
Unknown Affiliation
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Brand Trust dan Personal Selling terhadap Keputusan Menjadi Anggota BMT Itqan Khoerunnisa, Khoerunnisa; Komalasari, Yunika; Yuliyana, Wulan
ARZUSIN Vol 5 No 1 (2025): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v5i1.4559

Abstract

Koperasi Syariah BMT Itqan Kota Bandung is an Islamic savings and loan cooperative that provides Sharia-based financing services. However, the cooperative faces challenges in increasing its membership. This study aims to analyze the influence of brand trust and personal selling on the decision to become a member of Koperasi Syariah BMT Itqan Kota Bandung. The research employs a quantitative method with a descriptive-verificative approach. The sampling technique used is non-probability sampling with a purposive sampling approach, involving 100 active cooperative members as respondents. Data were collected using a structured questionnaire and analyzed using SPSS version 26. The results indicate that brand trust and personal selling have a positive and significant influence on the decision to become a cooperative member, both simultaneously and partially. This study provides recommendations for Koperasi Syariah BMT Itqan to enhance brand trust and the quality of personal selling interactions to attract more new members.
The Students’ Errors in Writing Analytical Exposition Text Khoerunnisa, Khoerunnisa; Solihat, Dadang; Thamrin, Nani Ronsani
Verba: Journal of Applied Linguistics Vol. 2 No. 2 (2023): Verba: Journal of Applied Linguistics
Publisher : ANFA MEDIATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/verba.v2i2.1483

Abstract

This research aims at analyzing mood structure and mood types in Kamala Harris’s Victory speech. Then, the researcher focuses on analyzing interpersonal function on M.A.K Halliday’s theory. They are Mood structure such as Mood element and Residue element, and then Mood Types such as Declarative, Imperative and Interrogative. Therefore, this research is to describe the Interpersonal function implemented in Kamala Harris’s Victory Speech and to find out the Mood types used in Kamala Harris’s Victory Speech. To analyze the data for this research, the researcher uses a qualitative method. The sources of data is video of Kamala Harris’s Victory Speech that has 11:31 minutes taken from website. Fortunaltely, the video has script that could be downloaded. Data analysis technique uses Miles and Huberman’s technique. According to the result, The researcher found that Interpersonal function was implemented by doing the analysis of Mood structure which consist of Mood and residue elements In Kamala Harris’s Victory Speech. The mood elements have Subjcets as the most dominant Mood elements that implemented in the speech with percentage of 56%. While for Residue elements, the most dominant one was Complement with percentage of 48%. The researcher found two types of mood which are used in Kamala Harris’s Victory speech, namely declarative mood (105 clauses, 95%) and Imperative (5 clauses, 5%). Declarative mood is the most dominant type of mood in Kamala Harris’s Victory speech that accurred 105 clauses with percentage 95% because speech deals with giving information to the audience.
Co-Authors Bahruddin, E Dadang Solihat Komalasari, Yunika Muhamad Azis Firdaus Rachmatullaily Tinakartika Rinda Wulan Yuliyana, Wulan