Articles
<![CDATA[The Impact of Board Gender Diversity on Bank Credit Risk ]]>
<![CDATA[Setiawan, Rahmat]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ The International Journal of Business Review (The Jobs Review) Vol 3, No 2 (2020): The International Journal of Business Review. December 2020 ]]>
Publisher : <![CDATA[Fakultas Pendidikan Ekonomi dan Bisnis ]]>
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DOI: 10.17509/tjr.v3i2.28158
<![CDATA[Abstract. Credit risk is the most important risk to consider because it is the biggest risk faced by banks. To control these risks, banks make various efforts such as implementing good corporate governance. One of the GCG strategies undertaken by banks is to diversify the company's board members. This research aims to examine the effect of board gender diversity on credit risk. The sample was determined using purposive sampling with data analysis techniques using linear regression. Research data using Stata 14. Using a sample of 41 Indonesian banks over a period from 2012 to 2018, this research finds that board gender diversity has a significant negative effect on bank credit risk. This study concludes that the greater the proportion of women on the bank's board, the less credit risk the bank has.]]>
<![CDATA[PENGENALAN DAN IMPLEMENTASI APLIKASI POSPAY SEBAGAI BENTUK ALTERNATIF PEMBAYARAN DIGITAL PADA MASYARAKAT INDONESIA ]]>
<![CDATA[Kusdardjanto, Fakhri Octavian]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[FKIP Universitas Samawa ]]>
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<![CDATA[Industri di Indonesia terus meningkat dan mengalami kemajuan sehingga mempengaruhi bidang-bidang terkait. Dalam hal ini PT. Pos Indonesia terus melakukan perubahan untuk meningkatkan layanan dan kualitas perusahaan, salah satunya dilakukan dengan memanfaatkan teknologi informasi dengan menciptakan aplikasi pembayaran digital yaitu PosPay. Pembayaran transaksi non tunai semakin menjadi pilihan utama masyarakat pada era digital seperti saat ini. Akan tetapi masih banyak masyarakat yang belum mengenal Aplikasi PosPay dengan baik, serta tidak memiliki literasi keuangan digital yang memadai sehingga tidak tau cara menggunakan transaksi non tunai tersebut. Dari adanya permasalahan tersebut membuat penulis sebagai mahasiswa dan dosen Universitas Pembangunan Nasional “Veteran” Jawa Timur, program studi Manajemen untuk melakukan sosialiasi literasi keuangan digital aplikasi PosPay, mulai dari pengenalan aplikasi PosPay, cara bertransaksi, keuntungan yang didapatkan, serta berbagai langkah pengamanan yang perlu dilakukan. Kegiatan Pengabdian Kepada Masyarakat ditujukan kepada seluruh masyarakat Indonesia. Dengan waktu penelitian di mulai dari 21 Agusrtus – 13 Desember 2023. Adapun metode yang dilakukan penulis untuk mencapai tujuan diatas adalah dengan cara melakukan edukasi aplikasi PosPay dengan pembuatan konten kreatif berupa video dan feeds yang dibagikan melalui media sosial yaitu Instagram. Kesimpulan dalam kegiatan sosialisasi penggunaan aplikasi PosPay yang dilakukan dengan cara melakukan edukasi aplikasi PosPay dengan pembuatan konten kreatif yang bagikan melalui Instagram, banyak masyarakat yang mulai paham dan mengenal aplikasi PosPay. Kami berharap setelah masyarakat membaca jurnal ini mereka, dapat tau berbagi fitur yang disediakan oleh pospay, cara melakukan regristrasi, top up, dan cara melakukan pelaporan apabila terdapat masalah pada aplikasi.]]>
<![CDATA[OPTIMASI JANGKAUAN PASAR MELALUI PENGEMBANGAN MEDIA SOSIAL: STUDI KASUS POS INDONESIA REGIONAL 5 ]]>
<![CDATA[Kusuma, Zidane Fernanda]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3 (2023): KARYA: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[FKIP Universitas Samawa ]]>
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<![CDATA[Dalam era digital yang berkembang pesat, pemasaran melalui media sosial menjadi dasar strategis bagi perusahaan di berbagai sektor. PT Pos Indonesia, dengan sejarah panjangnya sebagai penyedia layanan pos, dihadapkan pada keharusan untuk mengevaluasi dan menyesuaikan strategi pemasaran media sosialnya guna tetap bersaing. Tantangan melibatkan persaingan yang meningkat di industri logistik dan pos, menuntut strategi pemasaran media sosial yang efektif dan relevan. Perubahan perilaku konsumen, terutama peningkatan keterlibatan dengan media sosial, menekankan perlunya Pos Indonesia Regional 5 merespons dengan akurat dan cepat terhadap perubahan ini. Penelitian ini dilakukan pada tanggal 15 Agustus hingga 15 Desember 2023 dengan metode kualitatif deskriptif untuk mengevaluasi secara komprehensif strategi pemasaran media sosial Pos Indonesia Regional 5 khususnya di Instagram. Penelitian ini bertujuan tidak hanya sebagai langkah kritis menuju optimalisasi jangkauan pasar tetapi juga sebagai panduan untuk inovasi berkelanjutan dalam dunia bisnis yang dinamis.]]>
<![CDATA[Digital Marketing for Knitted Bag With Japan as an Export Target: Case Study of Crochetwoven ]]>
<![CDATA[Amalia, Ishica Azzahra]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ Business and Investment Review Vol. 1 No. 6 (2023) ]]>
Publisher : <![CDATA[CV. Lenggogeni Data Publishing ]]>
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DOI: 10.61292/birev.v1i6.77
<![CDATA[This research delves into the digital marketing strategies employed by CrochetWoven, a brand specializing in woven bags, as it expands its presence in the Japanese market for export purposes. The primary goal of this study is to comprehend how digital marketing and the internet serve as effective tools to reach international markets, particularly in consumer industries like woven bags.The research methodology involves gathering and analyzing various literature, references, and marketing journals from diverse sources, ranging from conventional books to relevant E-books that align with the discussed theories. Emphasizing social media and e-commerce, the study presents a case analysis of how CrochetWoven successfully broadened its market share by leveraging prominent e-commerce platforms in Japan, such as Amazon Japan, Rakuten, and Rakuma. The findings highlight significant potential for CrochetWoven to expand its digital marketing through e-commerce utilization, with a deep understanding of consumer behavior in Japan being a crucial factor for the company's success in entering and thriving in the export market.]]>
<![CDATA[The influence of Green Creativity and Green transformational leadership on Environmental Performance ]]>
<![CDATA[Dewanti, Mentari Clara]]>;
<![CDATA[Rosyanti, Daisy Marthina]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2024.4179
<![CDATA[The development of more ecologically friendly goods, methods, and technologies is encouraged by green creativity. Inadequate use of natural resources, greenhouse gas emissions, and air and water pollution can all be reduced as a result. The goal of the leadership strategy known as "Green transformational leadership" aims to establish a work environment that prioritizes environmental friendliness and sustainability. The research methodology involves quantitative analysis paired with linear regression. The demographic and sample for the study comprise employees from 4-star hotels in East Java, totaling 85 individuals. Through initiatives such as reducing adverse effects, fostering sustainable innovation, enhancing awareness, and ensuring compliance with environmental regulations, green creativity significantly enhances environmental performance]]>
<![CDATA[From Advice to Action: How Finfluencers are Reshaping Investment Behavior ]]>
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ Journal of Economics, Business, and Government Challenges Vol. 7 No. 01 (2024): Journal of Economics, Business, and Government Challenges [JoEBGC] ]]>
Publisher : <![CDATA[Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/ebgc.v7i01.1530
<![CDATA[This study explores the role of financial influencers (finfluencers) in shaping personal finance and investment behaviors, with a focus on gendered communication strategies. As social media platforms become key sources of financial advice, finfluencers have expanded access to financial information, reaching wider audiences. The study reveals that men emphasize data-driven, quantitative aspects of investing, while women often use narrative-based approaches, reflecting gendered norms in financial advice. While finfluencers contribute positively to financial literacy, the study also identifies biases and stereotypes that influence how advice is perceived and acted upon. By analyzing finfluencer content, the study shows how they reshape financial subjectivities—how individuals think, feel, and act regarding finances. The findings suggest that while finfluencers increase financial participation, they also reinforce biases, posing challenges for equitable financial education. The study calls for further research and regulatory measures to address these issues and better understand the long-term effects of finfluencers on financial behaviors.]]>
<![CDATA[THE INFLUENCE OF CORPORATE GOVERNANCE AND CSR ON DIVIDEND POLICY WITH LIQUIDITY AS A MODERATION VARIABLE IN LQ45 INDEX COMPANIES ]]>
<![CDATA[Putri, Aisyah Desravi]]>;
<![CDATA[Nur, Dhani Ichsanuddin]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar ]]>
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DOI: 10.37403/sultanist.v12i2.637
<![CDATA[This study was conducted with the aim of determining the contribution of corporate governance and corporate social responsibility to dividend policy with liquidity as a moderating variable. The population in this study were LQ45 index companies listed on the IDX for the period 2019-2023. The method used to determine the sample in this study was the purposive sampling method. Through this method, 11 companies were obtained that could be observed during the period 2019-2023 (5 years) so that the total observation data in this study was 55 data. The analysis technique used in this study was Moderated Regression Analysis (MRA) with the help of the SPSS 25 analysis tool. The results of the study explain that corporate governance contributes positively to dividend policy, while corporate social responsibility does not contribute to dividend policy. Liquidity contributes to weakening the relationship between corporate governance and dividend policy, while for the relationship between corporate social responsibility and dividend policy, liquidity cannot contribute]]>
<![CDATA[Optimalisasi Edukasi Agensi Asik Creative dalam Affiliate Marketing untuk Daya Saing UMKM Digital ]]>
<![CDATA[Resinando, Alberta]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): JANUARI-APRIL ]]>
Publisher : <![CDATA[Institute for Research and Community Service (LPPM) of the Islamic University of Jember ]]>
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DOI: 10.56013/jak.v5i1.3762
<![CDATA[In the digital era, UMKM in Indonesia face major challenges in increasing their competitiveness due to low digital literacy and limited resources. Affiliate marketing is a potential solution to expand the market without large costs through collaboration with affiliate partners. The community service program carried out by Asik Creative Agency aims to improve UMKM digital literacy through affiliate marketing training. The methods used include a participatory approach with planning, implementation, observation, and reflection stages. The training includes theory and direct practice, such as recruiting affiliate partners, creating promotional content, and monitoring performance. The results showed an increase in participants' understanding of affiliate marketing by 85%, as well as the ability of UMKM to run digital marketing campaigns independently. Several participants reported an increase in customer visits of up to 40% in two months. Despite facing obstacles such as diverse internet access and digital literacy, this program has succeeded in providing real solutions in empowering UMKM. This program is expected to be a model of digital empowerment that can be replicated in other regions, while supporting Indonesia's digital ecosystem.]]>
<![CDATA[Edukasi Pemanfaatan Fitur Iklan Produk Shopee Untuk Meningkatkan Visibilitas Produk Seller di Era Pasar Digital ]]>
<![CDATA[Anggraini, Dinda Putri Veri]]>;
<![CDATA[Khoirotunnisa, Fani]]>
<![CDATA[ Al Khidma: Jurnal Pengabdian Masyarakat Al Khidma Vol. 5 No. 1 Januari 2025 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan ]]>
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DOI: 10.35931/ak.v5i1.4452
<![CDATA[Peningkatan teknologi digital membawa kemudahan dalam bertransaksi di dunia bisnis. Para penjual tradisional sedikit demi sedikit mulai beralih ke penjualan digital melalui berbagai aplikasi belanja online yang mempermudah mereka dalam memasarkan produk mereka. Meskipun begitu, hal ini juga menjadi tantangan bagi mereka karena banyak dari mereka masih belum bisa memanfaatkan fitur-fitur yang tersedia secara optimal pada aplikasi belanja online yang mereka gunakan, khususnya fitur iklan produk pada aplikasi belanja online Shopee. Oleh karena itu, kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pemahaman terkait pemanfaatan fitur iklan produk pada platform belanja online Shopee beserta dengan cara mengevaluasi kinerja iklan agar dapat bekerja dengan optimal. Sehingga nilai visibilitas produk mereka dapat bersaing dengan produk lain yang serupa dan tepat sasaran kepada calon pembeli. Target kegiatan pengabdian masyarakat ini ditujukan kepada masyarakat umum, khususnya bagi para penjual atau seller Shopee dan atau masyarakat yang ingin berjualan di aplikasi E-commerce Shopee. Metode pengabdian ini dilakukan dengan mengadakan kegiatan seminar secara online melalui aplikasi zoom yang terbagi menjadi tiga tahapan yaitu perencanaan, implementasi, dan evaluasi. Untuk melihat perkembangan pemahaman peserta dari kegiatan ini, maka para peserta diwajibkan untuk mengisi kuisioner untuk pengumpulan data pre-test dan post-test. Kegiatan ini terlaksana dengan baik, lancar, dan sesuai dengan yang telah direncanakan oleh penyelenggara. Kemudian berdasarkan data yang telah diolah, peserta yang hadir dalam kegiatan ini mengalami peningkatan pemahaman terkait pemanfaatan fitur iklan Shopee beserta dengan cara mengevaluasi kinerja iklan produk shopee.]]>
<![CDATA[THE EFFECTS OF GREEN CULTURE AND EMPLOYEE MOTIVATION ON GREEN WORKPLACE PRACTICE IN THE FOOD AND BEVERAGE INDUSTRY IN INDONESIA ]]>
<![CDATA[Rosyanti, Daisy Marthina]]>;
<![CDATA[Khoirotunnisa, Fani]]>;
<![CDATA[Dewanti, Mentari Clara]]>
<![CDATA[ Jurnal Aplikasi Manajemen Vol. 21 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya, Indonesia ]]>
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DOI: 10.21776/ub.jam.2023.021.1.05
<![CDATA[The issue of green business practices has become an exciting topic to study in recent years. To achieve the SDGs, applying Green Human Resources Management in green business practices is an essential aspect because of its role as a key factor in the company's success. Given that the Food and Beverage industry is one of the industries with the most millennial generation employees, the support for millennial teamwork on green business practices is urgent in this study, "Are millennials involved in green practices." This study aimed to measure Green Workplace Practices among millennial employees through the relationship between green motivation (intrinsic and extrinsic) and green culture in the F&B industry in Indonesia. Data collection was done through a questionnaire. The sample in this study was 67 respondents processed using the purposive sampling method and structural equation modeling technique based on partial least squares. This study revealed that green motivation research can significantly influence green workplace practices and that green organizational culture plays a role in moderating the relationship between green motivation and green workplace practices. This research has significant implications for managers to see positive consequences when organizations adopt green practices. When organizations agree to reconstruct a green culture, they are not only doing their moral responsibility to society and the environment but investing in business sustainability in the future. The researcher realized there are limitations in the research, both in terms of time and quantity of data on millennial employees in the Food and Beverage industry that have not been fully explored optimally. Considering that there are not many studies on similar themes and research findings can be used as a foundation for future research.]]>
