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All Journal Jurnal Ilmu Manajemen (JIM) JAM : Jurnal Aplikasi Manajemen JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Humanities and Social Studies The International Journal of Business Review (The Jobs Review) SULTANIST: Jurnal Manajemen dan Keuangan Journal of Economics, Business, and Government Challenges Nusantara Science and Technology Proceedings Jurnal Pengabdian Kepada Masyarakat Patikala KARYA: Jurnal Pengabdian Kepada Masyarakat Al Khidma: Jurnal Pengabdian Masyarakat Al-Khidmah Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) CONSEN: Indonesian Journal of Community Services and Engagement Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Business and Investment Review Journal of Computer Science Contributions (Jucosco) JHSS (Journal of Humanities and Social Studies)
Khoirotunnisa, Fani
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Pembinaan Penerapan Nomor Induk Berusaha dalam Mendukung Pengembangan UMKM Di Kelurahan Rungkut Kidul Surabaya Zulkarnain Al Arsy, Muhammad; Khoirotunnisa, Fani
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 1 (2025): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i1.3509

Abstract

This community service program aims to provide assistance and education on the implementation of the Business Identification Number (Nomor Induk Berusaha or NIB) for Micro, Small, and Medium Enterprises (MSMEs) in Rungkut Kidul Sub-district, Surabaya. Many MSME actors in the area still lack formal business legality, which limits their access to government support programs such as funding, training, and partnerships. Through this initiative, the implementing team conducted socialization, technical training, and direct assistance in the online NIB registration process via the Online Single Submission (OSS) system. The method employed was a participatory approach, involving local business owners as active participants in each stage of the activity. The results indicate that most participants successfully obtained their NIBs and gained a better understanding of the importance of business legality for long-term development. This program has made a significant contribution by raising legal awareness and business capacity among the community, while also strengthening the foundation of the local economy through a more structured and formal MSME sector.
The Influence of Financial Literacy and Financial Technology With Parental Guidance as a Moderating Variable on Saving Behavior of State University Students in Surabaya City Sari, Anisa Kartika; Nur, Dhani Ichsanuddin; Khoirotunnisa, Fani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2. (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12057

Abstract

Saving is very important for students to prepare for a more stable financial future. By saving, students can learn to manage finances, face urgent needs, and achieve long-term financial goals. This study aims to determine the effect of financial literacy and financial technology on saving behavior in state university students in Surabaya City and the role of parental guidance in strengthening or weakening the influence of financial literacy and financial technology on saving behavior in state university students in Surabaya City. This study uses quantitative methods and variable measurements using a Likert scale. Data were collected through questionnaires filled out by 100 respondents of state university students in Surabaya City using a purposive sampling technique. The data obtained were analyzed and tested using the Partial Least Square (PLS) method with SmartPLS 4. The results showed that financial literacy can contribute to saving behavior in state university students in Surabaya City. Financial technology can also contribute to saving behavior in state university students in Surabaya City. In addition, parental guidance is proven to be able to contribute to and strengthen the influence of financial technology on saving behavior on state university students in Surabaya City. However, parental guidance cannot contribute to and weaken the influence of the relationship between financial literacy and the saving behavior of state university students in Surabaya City.
Pengaruh Knowledge Gap dan Service Quality terhadap Digital Financial Service Experience dengan Internet Usage sebagai Moderator Khoirotunnisa, Fani; Dewanti, Mentari Clara; Rosyanti, Daisy Marthina
Jurnal Ilmu Manajemen Vol. 12 No. 3 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n3.p650-663

Abstract

Digital transformation significantly impacts various industries, compelling businesses to enhance their digital presence. In the financial sector, traditional banks and technology companies like Goto, Shopee, and Traveloka are entering the market with digital financial services and are becoming strong competitors. With the growing number of companies offering digital financial services in Indonesia, businesses are increasingly focused on delivering high-quality services to improve customer satisfaction and user experience. This study investigates factors influencing the user experience of digital financial services. Using purposive sampling, the study gathered 112 valid responses from Indonesian users of these services. Findings reveal that knowledge gaps negatively affect user experience, as limited understanding hinders full utilisation of available features. Additionally, high-quality service, characterised by reliability, ease of use, and responsiveness, enhances user satisfaction and trust, leading to a more positive overall experience. However, the study found no moderating effect of internet usage on the relationship between knowledge gaps and service quality, suggesting that other factors may play a more significant role in this dynamic.
Pembuatan Studio Mini Sebagai Sarana Branding Product di Era Digital Marketing Pada UMKM Keputih Surabaya Khoirotunnisa, Fani; Wikartika, Ira; Sibarani, Steven Arrow Rinel; Sari, Rafika
Journal Of Computer Science Contributions (JUCOSCO) Vol. 2 No. 2 (2022): Juli 2022
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/9zfv7111

Abstract

Along with the continued development of digital marketing in product marketing today, it is very necessary to be able to improve product branding for Small, Medium, and Micro Enterprises (MSMEs), especially in Keputih Village, Surabaya. The lack of maximum ability in branding the products offered is due to limited facilities in taking good product photos. Product photos can be used as a visual communication medium, because a good product photo can convey the intent of the photo, so as to increase product knowledge. Making a mini studio as a solution to the problem of the availability of facilities to be used as a studio. The implementation of this mini studio creation activity was carried out in mutual cooperation in Keputih Village with simple tools and materials through the KKNT MBKM UPN "Veteran" East Java activity. This activity can be a solution to the problem of photo studio availability and simplify the process of taking pictures through the use of a mini studio. As a result of this activity, participants and readers of the publications can find out what tools and materials need to be prepared and the costs to be incurred in making a mini studio and the stages in making a mini studio. The mini studio that resulted from this activity was handed over to the Harmoni Keputih Tourism Market to be used by MSME actors and the mini studio module which is expected to be useful for UMKM actors in Keputih.
Pembuatan Desain Denah Lokasi di Desa Wisata Kampung Kue Surabaya Pada Kegiatan KKN Adjar, Dinda Dwi Puspita; Prasetiawati, Fisca Ardi; Pratama, Maulana Rifqi; Azizah, Nurul; Khoirotunnisa, Fani; Wikartika, Ira; Sari, Rafika
Journal Of Computer Science Contributions (JUCOSCO) Vol. 2 No. 2 (2022): Juli 2022
Publisher : Lembaga Penelitian, Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/y56ry243

Abstract

Tourism is one of the sectors driving the economy that needs to be given more attention in order to develop properly. Kampung Kue Rungkut is one of the villages that has tourism potential and creative economy. Kampung Kue is located around the Special Economic Zone (Kawasan Ekonomi Khusus, KEK) Surabaya, East Java Province. The villagers, most of whom depend on their livelihood by selling cakes, are a hereditary tradition. Through Kuliah Kerja Nyata (KKN) activities, students try to contribute to the development of Kampung Kue tourism by designing a floor plan for the Kampung Kue tourist location. The results of the floor plan design will be printed and placed at several location points to guide and make it easier for visitors and tourists to recognize the tourist location of Kampung Kue. The implementation of the KKN program went well and contributed to developing a tourism village model based on Regional Innovation Capacity which is expected to contribute to development policies and tourism village management.
Analysis Of Saving Behavior In Influencing Smoking Behavior Among Young People In Surabaya Faradilla, Nafalia Dini; Yuniningsih, Yuniningsih; Khoirotunnisa, Fani
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 2 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.87

Abstract

The purpose of this study is to analyze the impact of saving on smoking habits, especially vape use among young people in Surabaya. Using quantitative methods, this study collected data from 100 respondents through purposive sampling, focusing on teenagers who have vaped at least once a month. Measurements were taken using a likert scale questionnaire analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS version 4 software. The analysis was conducted by testing validity and construct reliability, namely outer loading, cross loading, composite reliability, and AVE values, and testing the structural model, namely R-square and path coefficient values. The findings from this study indicate that the habit of saving money has a negative impact but is not significant in relation to smoking habits. This shows that the practice of saving money in the context of financial management does not directly strengthen a person's ability to exercise self-control in reducing vape use. Individuals who are accustomed to saving money still tend to spend part of their money on vape products due to the influence of the desire for immediate gratification and pressure from their social environment. These findings indicate that although saving is a crucial element in financial management, this habit has not been successful in controlling smoking behavior
Green Organizational Culture as an Emerging Tren : A Bibliometric Analysis Rosyanti, Daisy Marthina; Dewanti, Mentari Clara; Khoirotunnisa, Fani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.23666

Abstract

Research aim : Conducting a literature review to examine the development of literature from the green culture variable so that a visual mapping is obtained that describes the interrelated relationship between green culture and environmental performance and other variables in several industrial sectors. Methode : This study employs a quantitative approach, utilizing time series data from the past decade along with bibliometric analysis. From the patterns and trends visualized, it can be known the relationship or correlation between various related factors. Research Finding : Organizational culture still dominates as a fundamental aspect of green organizational performance, although recent trends point to the broader evolution of the concept of "green" when referring to sustainability missions. Regardless of where the organization is on their journey to sustainability, organizational culture remains key to ensuring that eco-friendly policies and practices can be successfully integrated within all elements of the organization. Theoretical contribution/Originality : This study contributes to enriching the literature and improving understanding of how green culture affects organizational structures and processes. Practitionel/Policy implication : The literature on green culture has not been widely researched, this may be because the practice of green cultural transformation is still limited in the field. However, this consensus has great potential to grow as attention to sustainability and environmental responsibility in various sectors, both profit and public sector
Utilization Of Instagram Reels Features As A Digital Marketing Strategy At Affection Organizer Putri, Siti Lindy Sistiana; Khoirotunnisa, Fani
Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) Vol. 4 No. 2 (2025): JEKMA (2025)
Publisher : Yayasan Bina Internusa Mabarindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63893/jekma.v4i2.329

Abstract

The development of digital marketing has encouraged businesses to adapt the use of short-form video content on social media platforms, particularly through Instagram Reels. Affection Organizer, as an event organizing service company, utilizes this feature to enhance brand awareness and audience engagement. This study aims to examine the use of Instagram Reels as a digital marketing strategy at Affection Organizer and to analyze its effectiveness in attracting potential clients. The research employs a descriptive qualitative approach using purposive sampling, involving three key informants from the marketing division. Data were collected through in-depth interviews focusing on content production processes, applied visual concepts, and audience responses to Reels content. The findings indicate that Instagram Reels is able to represent event atmospheres more authentically and emotionally compared to photo-based content, thereby fostering psychological closeness between the brand and its audience. Furthermore, Reels is considered effective as it aligns with the preferences of consumers of productive age who tend to favor dynamic, aesthetic, and storytelling-oriented visual content. The main challenges identified include the need for continuous creativity and relatively time-consuming content production. Therefore, it can be concluded that Instagram Reels is an effective digital marketing strategy for increasing visibility and attracting potential clients to Affection Organizer.
Analisis Strategi Promosi Digital Melalui Editing Video Capcut Pada CV. Affection Group Irwanda, Anggi; Khoirotunnisa, Fani
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 2 (2025): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i2.6185

Abstract

Perkembangan teknologi digital mendorong pelaku usaha untuk memanfaatkan media sosial sebagai sarana promosi yang efektif, termasuk melalui penggunaan konten video. Penelitian ini bertujuan untuk menganalisis strategi promosi digital melalui editing video menggunakan aplikasi CapCut pada CV. Affection Group. mengetahui faktor pendukung dan penghambat penggunaannya, serta melihat sejauh mana pengaruh hasil editing video terhadap peningkatan efektivitas promosi digital. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa penggunaan Cap Cut sangat membantu proses pembuatan konten video untuk keperluan promosi di Instagram dan TikTok, terutama karena fitur yang lengkap dan mudah digunakan. Data insight dokumentasi menunjukkan bahwa salah satu konten Reels memperoleh 370.000 views dan 3.200 likes, sementara video Tik Tok mencapai 11,6 ribu views dan 1.002 likes, yang menandakan bahwa kualitas video berpengaruh besar terhadap engagement dan jangkauan promosi. Faktor pendukung penerapan strategi ini yaitu fitur editing yang memadai dan tingginya kebutuhan konten visual, sementara hambatannya terletak pada kolaborasi editing dan keterbatasan akses CapCut Pro. Secara keseluruhan, strategi promosi digital berbasis video terbukti efektif dalam meningkatkan visibilitas dan kepercayaan calon klien terhadap CV. Affection Group.
Enhancing MSME Competitiveness Through Halal Certification Assistance: A Case Study of Kampung Genteng Candirejo Khoirotunnisa, Fani; Diva Andriyani, Amalya; Talita Sari, Dini
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 5 No. 2 (2025): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v5i2.2009

Abstract

The halal industry has experienced rapid global growth; however, Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face challenges in obtaining halal certification. Kampung Genteng Candirejo in Surabaya houses a Herbal Processing Center that has been operating since 2008, yet limited knowledge, technical support, and financial constraints hinder its MSME members from obtaining halal certification. This community service program aims to enhance MSME competitiveness by providing halal certification assistance, including training, technical guidance, and marketing strategies. The methodology involves education, certification registration assistance, and program monitoring and evaluation. The results indicate an increased understanding of halal certification standards among MSMEs and a rise in the number of MSMEs applying for certification. This initiative positively impacts MSME business sustainability and supports Indonesia’s vision of becoming a global halal industry hub.
Co-Authors Adjar, Dinda Dwi Puspita Amalia, Ishica Azzahra Anggraini, Dinda Putri Veri Anisa Kartika Sari, Anisa Kartika Dhani Ichsanuddin Nur Diva Andriyani, Amalya Faradilla, Nafalia Dini Ira Wikartika, Ira Irwanda, Anggi Kusdardjanto, Fakhri Octavian Kusuma, Zidane Fernanda Mentari Clara Dewanti, Mentari Clara NURUL AZIZAH Prasetiawati, Fisca Ardi Pratama, Maulana Rifqi Putri, Aisyah Desravi Putri, Siti Lindy Sistiana Rafika Sari RAHMAT SETIAWAN Resinando, Alberta Rosyanti, Daisy Marthina Sibarani, Steven Arrow Rinel Talita Sari, Dini Yuniningsih Yuniningsih Zulkarnain Al Arsy, Muhammad