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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial International Journal of Demos Kuriositas: Media Komunikasi Sosial dan Keagamaan Jurnal Sistem Informasi Mahakarya (JSIM) Realita: Jurnal Penelitian dan Kebudayaan Islam Conference Proceedings International Conference on Education Innovation and Social Science
Sultan, M. Iqbal
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Effectiveness of City Branding "Santri City" in Wajo Regency, South Sulawesi Against the Decision of Studying Religion Elfrianto; Muh. Akbar; Sultan, M. Iqbal
Realita: Jurnal Penelitian dan Kebudayaan Islam Vol. 22 No. 2 (2024): Jurnal Realita: Jurnal Penelitian dan Kebudayaan Islam
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/realita.v22i2.272

Abstract

This study examines the effectiveness of the Santri City branding in Wajo Regency, South Sulawesi, as part of a strategic effort to shape the region’s image. The research aims to analyze how city branding constructs Wajo Regency’s identity and its impact on public perception, particularly in relation to religious education. Employing a qualitative descriptive analysis, this study explores the conceptualization of Wajo Regency as a brand, considering its multidimensional nature, which includes functional, emotional, relational, and strategic elements. The findings reveal that the Santri City branding effectively enhances the recognition of Wajo Regency as an Islamic educational hub. This strengthened identity influences the decisions of surrounding communities in seeking religious education. Theoretically, this study contributes to the discourse on city branding by highlighting the role of religious identity in shaping regional branding strategies.
Effectiveness of City Branding "Santri City" in Wajo Regency, South Sulawesi Against the Decision of Studying Religion Elfrianto; Muh. Akbar; Sultan, M. Iqbal
Realita: Jurnal Penelitian dan Kebudayaan Islam Vol. 22 No. 2 (2024): Jurnal Realita: Jurnal Penelitian dan Kebudayaan Islam
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/realita.v22i2.272

Abstract

This study examines the effectiveness of the Santri City branding in Wajo Regency, South Sulawesi, as part of a strategic effort to shape the region’s image. The research aims to analyze how city branding constructs Wajo Regency’s identity and its impact on public perception, particularly in relation to religious education. Employing a qualitative descriptive analysis, this study explores the conceptualization of Wajo Regency as a brand, considering its multidimensional nature, which includes functional, emotional, relational, and strategic elements. The findings reveal that the Santri City branding effectively enhances the recognition of Wajo Regency as an Islamic educational hub. This strengthened identity influences the decisions of surrounding communities in seeking religious education. Theoretically, this study contributes to the discourse on city branding by highlighting the role of religious identity in shaping regional branding strategies.
Implementasi Program Corporate Social Responsibility PT UPC Sidrap Bayu Energi dalam Meningkatkan Kesejahteraan Masyarakat Sulvinajayanti, Sulvinajayanti; Ramli; Abd. Halim, K; Bahfiarti, Tuti; Sultan, M. Iqbal
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 17 No 1 (2024): Komunikasi Sosial dan Keagamaan
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/kur.v17i1.8212

Abstract

PT UPC Sidrap Bayu Energi realises that, in the long term, its existence must not only produce electricity but also be able to provide benefits to the surrounding community. This study looks at how planning and implementing CSR programs has an impact on improving community welfare. This research uses a qualitative descriptive approach and focuses on CSR programs' planning and implementation processes. The research results show that the first stage in planning a CSR program is assessing the community's environmental, social, and economic needs. CSR plans by respecting local culture, cultural heritage, and community rights. The company committee, CSR employees, local government, Sidrap District CSR Forum, and community leaders were involved in the planning. Every December, a program planning mechanism is carried out with a meeting between local governments to find government work programs that can be combined with CSR programs. Implementing CSR programs and providing benefits to the company must obtain approval and support from the company's top management. This ensures that program implementation is fully supported by the company's resources, including financial resources, namely the budget allocated for program implementation, and human resources, namely the employees employed by the company.
Islamic Organizational Communications in Delivering Motivation to Youth in Pitumpanua, Wajo Regency Elfrianto, Elfrianto; Sultan, M. Iqbal; Bahfiarti, Tuti
International Journal of Demos (IJD) Volume 4 Issue 3 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i3.324

Abstract

AbstractThis study aims to examine the communication of the Islamic Organization of DDI in motivating Pitumpanua teenagers. The local community well received the DDI organization in Pitumpanua. DDI responds to the phenomenon of many people dropping out of education and the many religious movements that are intolerant of differences. Similar to other social organizations equipped with autonomous bodies and institutions within the DDI organization, some play a role and are instrumental in its development. However, according to Islamic law, the DDI organization is identical to the education and da’wah movement. The research method used in this paper is a qualitative descriptive method, and the researcher is the crucial instrument in the research. The results of this study indicate that DDI contributes to making teenagers aware of the importance of learning Islamic religious education as a motivation to have a strong foundation in themselves to achieve a better future.Keywords: DDI Pitumpanua, Youth Education Motivation, Organizational Communication. AbstrakPenelitian ini bertujuan untuk mengkaji komunikasi Ormas DDI dalam memotivasi remaja Pitumpanua. Masyarakat setempat menyambut baik organisasi DDI di Pitumpanua. DDI merespon fenomena banyaknya masyarakat putus sekolah dan banyaknya gerakan keagamaan yang tidak toleran terhadap perbedaan. Serupa dengan organisasi sosial lainnya yang dilengkapi dengan badan dan lembaga otonom di dalam organisasi DDI, beberapa berperan dan berperan dalam perkembangannya. Namun, menurut hukum Islam, organisasi DDI identik dengan gerakan pendidikan dan dakwah. Metode penelitian yang digunakan dalam tulisan ini adalah metode deskriptif kualitatif, dan peneliti merupakan instrumen penting dalam penelitian. Hasil penelitian ini menunjukkan bahwa DDI berkontribusi untuk menyadarkan remaja akan pentingnya mempelajari pendidikan agama Islam sebagai motivasi untuk memiliki landasan yang kuat dalam diri mereka untuk meraih masa depan yang lebih baik.Kata kunci: DDI Pitumpanua, Motivasi Pendidikan Pemuda, Komunikasi Organisasi.
Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Pariwisata Malino di Kabupaten Gowa, Sulawesi Selatan Permatasari, Yulia; Sultan, M. Iqbal; Akbar, Muhammad; Amir, Andi Subhan
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 1 (2024): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i1.4047

Abstract

ABSTRAK Pesatnya persaingan di era digitalisasi membawa banyak perubahan dalam sektor industri, salah satunya adalah industri pariwisata. Hal tersebut menuntut industri pariwisata untuk terus melakukan berbagai inovasi, termasuk berinovasi dalam penerapan strategi pemasaran yang tepat agar mampu beradaptasi dan bersaing dengan baik. Penelitian ini bertujuan untuk menganalisa strategi komunikasi pemasaran digital yang digunakan dalam mempromosikan destinasi wisata malino melalui pemanfaatan Instagram. Penelitian ini menggunakan metode deskriptif kualitatif. Teknik pengumpulan data dilakukan dengan cara wawancara mendalam terhadap pihak terkait (staf dinas pariwisata, admin instagram Malino Kota Bunga, endorser), observasi, dan dokumentasi. Hasil penelitian menunjukan bahwa pemanfaatan Instagram sebagai media komunikasi pemasaran destinasi wisata malino, dengan menggunakan sistem endorsment, sale promotion, brand building, competitor review  dan konsisten berinteraksi dengan para followers terbukti efektif dalam peningkatan kunjungan wisatawan ke Malino.
The Effectiveness of Digital Promotion in Marketing Communication to Increase The Number of Foreign Tourists in Tana Toraja Regency Post Covid-19 Pandemic Lassa, Muhammad Amin; Sultan, M. Iqbal; Mursalim, M
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The diversity of tourism in Indonesia has a positive impact on the economic growth and development of the country. It was proved that tourism is the third largest foreign exchange contributor after CPO and coal. This study aims to analyze the effectiveness of digital promotion of the Tana Toraja Tourism Office to increase the number of foreign tourists in Tana Toraja Regency after the Covid-19 pandemic. The research method uses a qualitative descriptive approach with observation, in-depth interviews with sources, and documentation. Data analysis uses three steps, such as data reduction, data presentation, and conclusion. The results of the research are as follows (1) the tourism office of tana toraja district builds a tourism image after the covid pandemic through social media, especially on Instagram and TikTok. (2) Tourism branding of tana toraja district is using ayo ke toraja. Ayo ke Toraja is made as a branding to attract tourists as well as making ayo ke toraja as the name of the official social media account of the tana toraja district tourism office. (3) Digital marketing is combined with STP marketing to branding tourism in Tana Toraja district. STP Marketing consists of Segmenting, Targeting, and Positioning. The planning and implementation process consists of concept, idea, price, promotion, and distribution. STP model is a process in marketing. The implementation of the STP model in digital marketing has proved effective in attracting foreign tourists to visit the tana Toraja regency.
Co-Authors Abd. Halim, K Andi Subhan Amir, Andi Subhan Elfrianto Elfrianto ., Elfrianto Lassa, Muhammad Amin Muh. Akbar Muhammad Akbar Mursalim, M Ramli Sulvinajayanti Sulvinajayanti, Sulvinajayanti Tuti Bahfiarti Yulia Permatasari, Yulia