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All Journal Kuriositas: Media Komunikasi Sosial dan Keagamaan Jurnal Sistem Informasi Mahakarya (JSIM) Realita: Jurnal Penelitian dan Kebudayaan Islam
Sultan, M. Iqbal
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Effectiveness of City Branding "Santri City" in Wajo Regency, South Sulawesi Against the Decision of Studying Religion Elfrianto; Muh. Akbar; Sultan, M. Iqbal
Realita: Jurnal Penelitian dan Kebudayaan Islam Vol. 22 No. 2 (2024): Jurnal Realita: Jurnal Penelitian dan Kebudayaan Islam
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/realita.v22i2.272

Abstract

This study examines the effectiveness of the Santri City branding in Wajo Regency, South Sulawesi, as part of a strategic effort to shape the region’s image. The research aims to analyze how city branding constructs Wajo Regency’s identity and its impact on public perception, particularly in relation to religious education. Employing a qualitative descriptive analysis, this study explores the conceptualization of Wajo Regency as a brand, considering its multidimensional nature, which includes functional, emotional, relational, and strategic elements. The findings reveal that the Santri City branding effectively enhances the recognition of Wajo Regency as an Islamic educational hub. This strengthened identity influences the decisions of surrounding communities in seeking religious education. Theoretically, this study contributes to the discourse on city branding by highlighting the role of religious identity in shaping regional branding strategies.
Effectiveness of City Branding "Santri City" in Wajo Regency, South Sulawesi Against the Decision of Studying Religion Elfrianto; Muh. Akbar; Sultan, M. Iqbal
Realita: Jurnal Penelitian dan Kebudayaan Islam Vol. 22 No. 2 (2024): Jurnal Realita: Jurnal Penelitian dan Kebudayaan Islam
Publisher : LP2M Institut Agama Islam Negeri (IAIN) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/realita.v22i2.272

Abstract

This study examines the effectiveness of the Santri City branding in Wajo Regency, South Sulawesi, as part of a strategic effort to shape the region’s image. The research aims to analyze how city branding constructs Wajo Regency’s identity and its impact on public perception, particularly in relation to religious education. Employing a qualitative descriptive analysis, this study explores the conceptualization of Wajo Regency as a brand, considering its multidimensional nature, which includes functional, emotional, relational, and strategic elements. The findings reveal that the Santri City branding effectively enhances the recognition of Wajo Regency as an Islamic educational hub. This strengthened identity influences the decisions of surrounding communities in seeking religious education. Theoretically, this study contributes to the discourse on city branding by highlighting the role of religious identity in shaping regional branding strategies.
Implementasi Program Corporate Social Responsibility PT UPC Sidrap Bayu Energi dalam Meningkatkan Kesejahteraan Masyarakat Sulvinajayanti, Sulvinajayanti; Ramli; Abd. Halim, K; Bahfiarti, Tuti; Sultan, M. Iqbal
KURIOSITAS: Media Komunikasi Sosial Keagamaan Vol 17 No 1 (2024): Komunikasi Sosial dan Keagamaan
Publisher : LPPM IAIN Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/kur.v17i1.8212

Abstract

PT UPC Sidrap Bayu Energi realises that, in the long term, its existence must not only produce electricity but also be able to provide benefits to the surrounding community. This study looks at how planning and implementing CSR programs has an impact on improving community welfare. This research uses a qualitative descriptive approach and focuses on CSR programs' planning and implementation processes. The research results show that the first stage in planning a CSR program is assessing the community's environmental, social, and economic needs. CSR plans by respecting local culture, cultural heritage, and community rights. The company committee, CSR employees, local government, Sidrap District CSR Forum, and community leaders were involved in the planning. Every December, a program planning mechanism is carried out with a meeting between local governments to find government work programs that can be combined with CSR programs. Implementing CSR programs and providing benefits to the company must obtain approval and support from the company's top management. This ensures that program implementation is fully supported by the company's resources, including financial resources, namely the budget allocated for program implementation, and human resources, namely the employees employed by the company.
Co-Authors Abd. Halim, K Elfrianto Muh. Akbar Ramli Sulvinajayanti Sulvinajayanti, Sulvinajayanti Tuti Bahfiarti