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All Journal Sricommerce: Journal of Sriwijaya Community Services Jurnal Abadimas Gorontalo International Journal of Economics, Business and Innovation Research
Saputra, Rully Rezki
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PENDAMPINGAN SERTIFIKASI HALAL PRODUK KACANG TEPUNG RESEP MERTUA DENGAN SKEMA SELF DECLARE DI DESA MANARAP BARU Rakhmawati, Aneta; Fadhillah, Rizky; Utami, Nadia Puteri; Saputra, Rully Rezki; Pratama, Ramadhani Noor; Effendi, Syafwansyah
Jurnal Abdimas Gorontalo (JAG) Vol 7 No 2 (2024): Jurnal Abdimas Gorontalo (JAG), November 2024
Publisher : UPPM Politeknik Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30869/jag.v7i2.1418

Abstract

Halal certification is one of the important steps to increase competitiveness and consumer confidence in food products. This article describes the process of community service activities through halal certification assistance with a self-declare scheme for Mertua Recipe Flour Nuts products, a micro and small enterprise (MSE) in Manarap Baru Village, Kertak Hanyar District, Banjar Regency, South Kalimantan Province. This community service activity aims to help MSEs to understand and make halal certification independently or self-declare through the Free Halal Certification (Sehati) programme facilitated by BPJPH. The implementation method includes direct assistance by the service team consisting of Entrepreneurial Student Program Participants (PMW) ETU Banjarmasin State Polytechnic in collaboration with the South Kalimantan Sharia Economic Society (MES) Halal Product Process Facilitator (P3H Facilitator) to MSEs. The results of the activity show that MSEs have succeeded in compiling certification documents completely and according to the provisions. The mentoring process and the process of applying for halal certification began on 01 November 2024 and the halal certificate is still in the process of being submitted due to queuing and opening and closing of the SEHATI quota by BPJPH.
Pelatihan Pemanfaatan Teknologi Informasi dan Komunikasi dalam Kegiatan Ekonomi Kreatif Siswa SMAN 1 Alalak Saputra, Rully Rezki; Noor, Syamsudin; Susilawati
Sricommerce: Journal of Sriwijaya Community Services Vol. 5 No. 2 (2024): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v5i2.198

Abstract

Kegiatan pengabdian masyarakat ini dilatarbelakangi adanya perkembangan pelaku usaha muda yang berbasis kreativitas, inovasi, dan teknologi di lingkungan sekolah. Eksplorasi penggunaan teknologi informasi dan komunikasi dalam kegiatan ekonomi kreatif pelajar sangat penting dilakukan karena sangat berpotensi menambah pengetahuan pelajar tentang manfaat TI dalam dunia ekonomi kreatif dan menambah pendapatan dari aspek ekonomi pelajar serta menambah pengetahuan siswa tentang cara berjualan secara daring. Target peserta kegiatan pengabdian masyarakat ini adalah pelajar di SMAN 1 Alalak Kabupaten Barito Kuala. Kegiatan ini dilakukan dengan melakukan edukasi melalui pemberian materi dari narasumber, baik dari dosen maupun mahasiswa Politeknik Negeri Banjarmasin yang terlibat. Selebihnya, dengan adanya pelatihan pemanfaatan teknologi informasi dan komunikasi membantu pelajar dalam mengasah kreativitas kegiatan ekonomi kreatif. Sehingga nantinya kegiatan ini akan menjadi modal utama bagi pelajar untuk menjalankan perannya dalam kegiatan ekonomi kreatif di lingkungan masyarakat dan adanya ide kreatif serta strategi pengembangan usaha yang dituangkan ke dalam sebuah tulisan ataupun sebuah akun yang dapat memulai pelajar berjualan di media sosial.
Analysis of Promotional Strategies to Increase Sales in The Creative Economy Business "Fatih Hydroponik" Saputra, Rully Rezki; Yuliani, Helda; Rif'at, Rif'at
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2294

Abstract

This study aims to analyze the promotional strategies implemented by Fatih Hidroponik to increase sales of hydroponic vegetable products in an increasingly competitive market. Fatih Hidroponik, a modern agriculture-based creative economy business in Banjarmasin City and Barito Kuala Regency, relies on hydroponic cultivation methods to produce fresh, pesticide-free, and environmentally friendly vegetables. However, despite its superior quality, the main challenge is marketing it to gain wider public awareness. This study used a qualitative descriptive approach, collecting data through consumer interviews and observing Fatih Hidroponik's promotional practices. The results indicate that the promotional strategy prioritizes digital promotion through social media (Instagram and WhatsApp) and direct customer engagement. Although effective in increasing product awareness, some consumers suggested increasing the variety of promotional content. Recommendations made in this study include optimizing the use of paid advertising on social media, increasing the variety of promotional content, and collaborating with local influencers to increase product exposure. This research is expected to provide insights and guidance for Fatih Hidroponik and similar businesses in designing more effective promotional strategies to increase sales and competitiveness in the market.
Co-Authors Effendi, Syafwansyah Fadhillah, Rizky Pratama, Ramadhani Noor Rakhmawati, Aneta Rif'at, Rif'at Susilawati Syamsudin Noor, Syamsudin Utami, Nadia Puteri Yuliani, Helda