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All Journal Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Ilmiah Akuntansi Kesatuan Reswara: Jurnal Pengabdian Kepada Masyarakat JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Journal Of Human And Education (JAHE) Jurnal Manajemen dan Pemasaran Jasa Mandiri: Jurnal Akuntansi dan Keuangan Mount Hope Global Economic Journal Jurnal Pengabdian Bukit Pengharapan Jurnal Analisis Bisnis Ekonomi
Nilasari, Ayunda Putri
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences Other

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Implementation of Customer Relationship Management to Improve Financing Products Iswanaji, Chaidir; Ikhwan , Khairul; Wahyudi , Muhamad; Nilasari, Ayunda Putri; Rokhaniyah, Siti
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 4 (2025): JIAKES Edisi Agustus 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i4.3837

Abstract

The banking world has also now begun to experience the development of digital technology. Digital banking was created to improve the quality of service to be more efficient and effective for customers. The purpose of this research is to assess the implementation of Customer Relationship Management (CRM) to increase financing product at Bank Syariah Indonesia (BSI). This research uses a qualitative approach with primary data obtained through observation and interviews, as well as secondary data from BSI-related documents. CRM implementation can increase the amount of financing, especially for multi-purpose financing products. CRM implementation is a strategy to increase customer loyalty, which can ultimately improve company performance. Islamic banking needs to implement CRM in order to establish good communication with customers, thereby supporting the achievement of sustainable performance. The sample of this study is limited to BSI branch offices in Sleman and Magelang. Further research can expand the number of research samples to sharpen the data analysis about CRM implementation in BSI. Further research can expand the perspective of data analysis to obtain information about CRM implementation in BSI more broadly.
Strategi Mencapai Sustainabilty Bussiness Dengan Pelatihan Digitalisasi Keuangan Pada Pelaku UMKM Kota Magelang Indrawati, Lucia Rita; Retnosari, Retnosari; Nilasari, Ayunda Putri; Sarwanti, Sri
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.850

Abstract

Problems faced by partners: (1) Still not maximized Accounting or financial records carried out by UMKM operators (2) The desire of the partner to carry out digital financial records that are expected to be able to assist financial records and are accessible anytime and anywhere (3) The expectation of a partner to have an organized accounting for his business. (4) The wish of the partners to arrange financial records for his or her business. From the problems faced by the partners, the dedication team undertook several activities as a solution to the problem. The first activity is to communicate how and the importance of accounting for business. Here the dedication team provides basic accounting material in general that can be used in the recording of business activity. Second Activity Provide applied training related to digitization of accounting for UMKM perpetrators using the financial system that has been prepared by the surveillance team. Here the dedication team provides training on the use of the Android-based Silapkeu system as a financial accounting container. With the help of Silapkeu, UMKM business finances become more organized because the system can generate financial reports and can be accessed whenever and wherever adapted to the needs of UMKM stakeholders. On the fourth activity, the dedication team performs support to UMKM agents so that their business becomes sustainable.
Integration of the balanced scorecard framework and analytical hierarchical procedure to determine the performance assessment model of public sector organizations Nilasari, Ayunda Putri; Retnosari, Retnosari; Prihastiwi, Diah Agustina; Nurcahya, Yulida Army
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 1 (2023): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i1.15389

Abstract

Measurement of organizational performance is a complex problem because of the many factors that affect performance. In addition, each organization must have different contingency conditions and managerial priorities that are not the same and can even conflict with each other. This research is exploratory, which aims to develop a performance measurement model in government organizations that have the main function of serving the community. The preparation of performance measurement models in public organizations using the Balanced Scorecard (BSC) and Analytic Hierarchy Process (AHP) framework. The data used in this study are qualitative and quantitative data obtained through interviews, focus group discussions (FGD), and questionnaire instruments. The sample of this research is the employees of Mertoyudan District, Bandongan District, Salaman District, and Tempuran District. The object of research is asked to sort the performance measures that have been compiled from the most relevant to the least relevant. The results of the analysis were then analyzed using SEM. From the results of the study it can be concluded that the performance measurement at the Magelang district office using the Balanced Scorecard Method and weighting with Analytical Hierarchy Processes (AHP) overall, the competence at the Magelang district office is quite good. and from all perspectives measured, the customer perspective has the largest weighting is 0.483, the second is 0.272, the third is the internal business process perspective is 0.157 and the last is growth and learning 0.088.
Increased E-commerce and Fintech Transactions During the Covid-19 Pandemic Nilasari, Ayunda Putri; Retnosari, Retnosari; Panggiarti, Endang Kartini; Astutik, Erni Puji
Jurnal Analisis Bisnis Ekonomi Vol 20 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v20i2.5963

Abstract

Activity restrictions to suppress the spread of the Covid-19 virus have made people take advantage of existing technology as well as the emergence of e-commerce and the ease of transactions creating business opportunities that greatly assist people in meeting their needs without having to leave the house and interact with many people. Researchers want to know the influence of the development of fintech, e-commerce, delivery services, lifestyle and banking security on meeting the online needs of the millennial community among students. The research method used is quantitative research with a sample of millennial society from Tidar University and Stekom University students. Various e-commerce applications, social media, fintech and online transportation are the most widely used by respondents 94.2% shoppe, 49.7% whatsapp and grab. Technological sophistication affects lifestyle in meeting needs during the pandemic because more than 75% answered agree and 45% strongly agreed. The lifestyle of today's society by utilizing technology becomes faster, more effective and efficient because more than 75% answered agree and 50% answered strongly agree. Respondents from Tidar University and Stekom University operate e-commerce applications that are available by taking advantage of the ease of transactions, 90% agree. The results of student responses to promos or free shipping coupons made them interested in making online purchases, 80% answered strongly agree. The results of the survey of student respondents regarding the security and ease of payment from banking services to conduct transactions either through e-banking or top up answered 75% agreed.
Co-Authors Agita, Sherindea Putri Aosiliana, Putri Astutik, Erni Puji Chaidir Iswanaji Damayanti, Kintan Arvina Diah Agustina Prihastiwi Emma Dwi Ratnasari Endang Kartini Panggiarti Fahadha, Rizqa Ula Ikhwan , Khairul Istiyani, Riska Jendriadi, Jendriadi Lucia Rita Indrawati Maemunah Maemunah Muhamad Wahyudi, Muhamad Mukaromah, Fili Pratiwi, Rosyta Putri Ayu Wulandari, Putri Ayu Retnosari Retnosari, Retnosari Siti Arifah Siti Rokhaniyah Sri Sarwanti Tyasningwuri, Elisabeth Meidiana Wahyudi , Muhamad Yulida Army Nurcahya