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All Journal Aksa : Jurnal Desain Komunikasi Visual Ekopedia: Jurnal Ilmiah Ekonomi
Ipung Kurniawan Yunianto
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Destination Branding Sebagai Identitas Visual Dusun Dalem Widodomartani, Sleman, Yogyakarta Ipung Kurniawan Yunianto
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.13

Abstract

Dusun Dalem, Widodomartani, is one of the tourist villages in Sleman district of Propinsi Daerah Istimewa Yogyakarta. Dusun Dalem preserves a tourism potential in the form of a bright blue water source in the middle of the hamlet (dusun) shaded by bamboo forest with beautiful nuances. This potential gives a charm for every visitor that makes Dusun Dalem became the belle of new tourist destination in Sleman district. The result of the research showed that although Dusun Dalem in well known, it does not have a representative visual identity yet to increase its value and visitors' awareness. Therefore, the design of destination branding is expected to increase visitors' familiarity and also to add brand awareness of Dusun Dalem.
Perancangan Purwarupa Desain Kemasan “Bakpia Srikandi Sri Mulia” Menggunakan Konsep Retorika Visual dan Gaya Grafis Victorian dengan Memanfaatkan Teknologi Laser Cutting dalam Pembentukan Struktur Kemasan Sudjadi Tjipto Rahardjo; Ipung Kurniawan Yunianto
AKSA: Jurnal Desain Komunikasi Visual Vol. 2 No. 1 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v2i1.17

Abstract

Yogyakarta as a city of tourism, for travelers identical to the typical gift food, namely Bakpia. Bakpia small and micro business are spread and continue to grow in various parts of Yogyakarta. Bakpia product innovation continues to be carried out until a variety of Bakpia flavors appear from the taste of black, green beans, cheese, chocolate, to durian, strawberry, and coffee. The innovation of Bakpia flavor turned out to be inversely proportional to the packaging design of Bakpia. Bakpia packaging in the market today tends to be uniform. The uniformity is immediately seen from the form of packaging (packaging structure), as well as the visual appearance of the packaging (graphic design style) that highlight the Bakpia brand in the form of numbers/numbers. This packaging design research design Bakpia Srikandi Sri Mulia aims to produce a packaging design that is creative in the form of packaging (packaging structure) and has an appeal in visual appearance through visualization of a distinctive graphic design style. The research method uses qualitative ethnographic methods. The main data were obtained from interviews with Bakpia Srikandi Sri Mulia businesses to explore the background of the life journey and the Bakpia business. The conclusions of data from interviews & visual data were analyzed with the visual rhetorical theory which resulted in the concept of Bakpia packaging "Treasure Chest". The concept of packaging design is then collaborated with Victorian graphic design style to strengthen the visual appearance of traditionally produced Bakpia products with ancestral secret recipes, more specifically on font selection, use of colors, illustrations, and layout styles. By utilizing digital printing technology and laser cutting, 2 prototypes of Bakpia Srikandi Sri Mulia packaging are produced in standard packaging and creative packaging.
Pengembangan Booth Display Sebagai Upaya Promosi dan Pemasaran untuk UMKM Desa Bagor sebagai Penunjang Destinasi Wisata The New Kemukus, Sragen Basnendar Herry Prilosadoso; Ditya Fajar Rizkizha; Rendya Adi Kurniawan; Isnawati Muslihah; Hening Laksani; Zahra Titania Magenta; Nauril Ni’ma; Krisna Adi Heryoga; Immanuel Abimanyu; M. Harun Rosyid Ridlo; Brilindra Pandanwangi; Ipung Kurniawan Yunianto; Yoga Prasetya Adi Nugraha; Ratna Susanti; Brillian Nur Diansari; Sri Murwanti; Nursiam
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y2a7bp78

Abstract

The New Kemukus religious tourist attraction, located in Sumberlawang District, Sragen, continues to be beautified. Once known for its negative stigma, it has now been transformed into a new tourist icon in Sukowati. The Sragen Regional Government has allocated a development budget and prepared a regional public service agency (BLUD) to manage Mount Kemukus. The New Kemukus area is located in the Bagor Village, Miri, Sragen, an agricultural village with social, cultural, economic, educational, health, and infrastructure conditions that support 18 MSMEs, such as processed food products, clothing, culinary, children's toys, and other businesses. Community empowerment is an economic development concept that encompasses community values to build a new perspective for the community towards themselves and their environment, which is people-centred, participatory, empowering, and sustainable. Several training sessions were conducted to improve products, both in terms of quantity and processing, as well as other managerial aspects. Based on observations, the problems faced by these MSMEs consist of two aspects, such as the lack of promotion and marketing skills through booth display arrangements to improve product marketing. This activity is in accordance with the Master Plan of PPM ISI Surakarta, focusing on the application of art and appropriate technology in PPM for engineering art-based technology applications aimed at applying art to diversify creative products. The mentoring activity method for promoting booth displays and marketing uses the Design Thinking method through the following stages: Define, Research, Ideate, Prototype, Select, Implementation, and Learn. The mandatory outputs of the PKM include a scientific article (submitted) in a Sinta-indexed journal, a presentation of the activity results, a Letter of Application of Science and Technology from the partner, as well as additional outputs in the form of activity publications in the mass media, and an intellectual property (KI) submission in the form of a booth stand design.
Co-Authors Brilindra Pandanwangi Brillian Nur Diansari Ditya Fajar Rizkizha Hening Laksani Immanuel Abimanyu Krisna Adi Heryoga M. Harun Rosyid Ridlo Muslihah, Isnawati Nauril Ni’ma Nursiam Prilosadoso, Basnendar Herry Ratna Susanti Rendya Adi Kurniawan Sri Murwanti Sudjadi Tjipto Rahardjo Yoga Prasetya Adi Nugraha Zahra Titania Magenta