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Witono, Andika
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Journal : Jurnal Signal

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PERSONAL BRANDING ANALYSIS MUHAMMAD ZHARIF DARY KURAHMAN ON TIKTOK ACCOUNT @zharif.dk AS HEALTHY LIFESTYLE INFLUENCER Ratu Maziatul Hikmah; Andika Witono; Agatha Amalia Putri
JURNAL SIGNAL Vol 13 No 1 (2025): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Personal branding is the process of showcasing an individual's unique skills, personality, and character to build a distinctive and recognizable identity. This concept applies not only to products or services but can also be utilized by individuals as a means to influence public perception and shape the desired image of themselves. The primary goal of personal branding is to create an authentic and relevant impression that can be recognized and remembered by others. This research aims to deeply examine the personal branding of Muhammad Zharif Dary Kurahman as a health lifestyle influencer through his TikTok account, @zharif.dk. Utilizing a descriptive qualitative methodology, this study analyzes Zharif's branding strategies based on the eight laws of personal branding proposed by Peter Montoya (The Eight Laws of Personal Branding). Data was gathered through primary sources, including observations and in-depth interviews, while supporting data was obtained from relevant literature, journals, and articles. The findings reveal that Zharif has successfully established himself as an influencer in the fields of bodybuilding and healthy living. Additionally, his empathetic personality is reflected in content that emphasizes social responsibility. Based on the research results, it is recommended that Zharif maintain greater consistency in showcasing the elements of his personal branding, particularly in terms of perseverance and content sustainability. This consistency will strengthen his identity as an influencer, making it easier for audiences to remember and relate to him.
HEALTHCARE COMMUNICATION OF 3D VISUAL TEETH OF PLAWANGAN SITE’S EARLY HUMAN SKULL Damai, Andry Hikari; Witono, Andika; Larassati, Ratih
JURNAL SIGNAL Vol 12 No 1 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Communication is part of the development of information technology for cultural health. The development of communication, such as visual communication with digitization, has rapidly discovered health issues from the history of humankind. Digitizing archaeological remains in 3 dimensions is a new technology, one of which is the model of an early human skull at the Plawangan Site. The 3-dimensional shape of the early human skull model at the Plawangan site shows pathological articulations in minor shapes, especially on the teeth, which can explain health status information. This study aims to describe the communication that can be conveyed through visual communication of the dental health status of early humans at the Plawangan Site. The research method used was descriptive qualitative with a constructivist paradigm and a 3-dimensional observational data collection technique using early human teeth at the Plawangan Site. The data analysis technique used is qualitative analysis and macroscopic analysis. From the teeth of early humans from the Plawangan Site, it can be shown that communication phenomena about maritime and agricultural activities impact dental health and are indications of dental disease. The need for survival, processed food, and limited assistive devices caused tooth decay, and molluscs and rice also indicated dietary patterns that affected the dental health of early humans at the Plawangan Site during their lifetime. Keywords: Early human teeth, Pathology, Plawangan Site, 3D visual communication, dental health
INNOVATION COMMUNICATION IN BUILDING A SUSTAINABLE BAMBOO CRAFT INDUSTRY TO FULFILL ASEAN PRIORITIES ECONOMIC DELIVERABLES: A CASE STUDY OF STUDIO DAPUR Ovaldo, Rafellino; Novianty, Siti Juhriah; Witono, Andika
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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To communicate innovation is one of the main drivers of growth in the bamboo industry to be sustainable. Implementing innovative ideas into practice is a challenge, as every party such as production, designer and even stakeholders should have the same objectives for achieving the goals. Innovation communication is important to break the old paradigm and face new challenges, misunderstanding has to be reduced, in order for new products to be created. Moreover, it is one of the major catalysts behind new ideas and concepts taking root within an organization. Studio Dapur, a social enterprise, is working with the best bamboo artists to create a sustainable, mutual, and inclusive bamboo craft sector. This also supports Indonesia as the Chair of ASEAN 2023 where Indonesia wants to bring ASEAN into an area that has an important role for regional countries and the world, especially as a centre of economic growth, the engine of peace, and regional prosperity. To make this happen, three pillars of Priorities Economic  Deliverables have been developed. As a result, effective innovation communication plays a crucial role in breaking old paradigms, overcoming challenges, and fostering the creation of new bamboo products. By embracing innovative ideas and involving multiple stakeholders, Studio Dapur sets an example for the industry and contributes to the economic growth, peace, and regional prosperity envisioned by ASEAN.
Co-Authors Agatha Amalia Putri Andry Hikari Damai Damai, Andry Hikari Elrica Alfreda Gita Ramadhan Jenniefer, Jenniefer Larassati, Ratih Novianty, Siti Juhriah Ovaldo, Rafellino Pratiwi, Gebby Septia Akhdev Ratu Maziatul Hikmah Theodorus Aries Briyan Nugraha Setiawan Kusuma Theodorus Aries Bryan Nugraha Setiawan Kusuma