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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management International Journal of Advanced Multidisciplinary International Journal of Psychology and Health Science
Bimaruci Hazrati Havidz, Hazimi
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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Journal : International Journal of Advanced Multidisciplinary

 1 
Digital Marketing in Facing Business Competition in the Digital Era: A Conceptual Study as a Reference for Researchers Bimaruci Hazrati Havidz, Hazimi
International Journal of Advanced Multidisciplinary Vol. 2 No. 4 (2024): International Journal of Advanced Multidisciplinary (January-March 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i4.643

Abstract

The development of digital technology has significantly transformed the business competition landscape, compelling companies to adapt to more innovative and efficient strategies. Digital marketing has emerged as an effective approach to address these challenges, allowing companies to expand their market reach, enhance consumer interaction, and measure marketing performance in real-time. The application of digital marketing strategies has become an effective solution in achieving these goals. This research examines how digital marketing can be utilized to strengthen consumer trust, build a strong corporate image, and increase customer loyalty. The study consists of several sections. First, a literature review focuses on digital marketing. Second, the research model and propositions developed in this study are based on a literature review of previous research, and the relationship between digital marketing, trust, corporate image, and customer loyalty is discussed in-depth. The results of the study show that an integrated digital marketing strategy not only helps companies survive in the competition but also builds long-term relationships with customers, ultimately enhancing trust and strengthening the corporate image in the market. The proper implementation of this strategy is a key factor in business success in the digital era.
Co-Authors AHMAD RIDUAN Badariah Badariah M. Rizky Mahaputra Mahaputra, M. Rizky Mujakiah, Nur Rainiyati, Rainiyati Sarah Fiebrina Heraningsih Yandi, Andri Yulistian, Saldi