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All Journal Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Kesehatan Masyarakat
Rahmadani, Gita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health

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Socioeconomic Factors and The Use of Traditional Medicine in East Seram, Maluku Tahitu, Ritha; Asmin, Elpira; Titaley, Christiana Rialine; Malakauseya, Maxwell Landri Vers; Malawat, Healdatia R.; Wael, Bela M.; Pormes, Debora; Rahmadani, Gita
Jurnal Kesehatan Masyarakat Vol. 21 No. 2 (2025)
Publisher : Universitas Negeri Semarang in collaboration with Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI Tingkat Pusat) and Jejaring Nasional Pendidikan Kesehatan (JNPK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v21i2.25689

Abstract

Although modern medicine continues to develop, traditional medicine is still widely used in various parts of Indonesia, including the natural resource-rich Maluku Province. Socioeconomic conditions are thought to influence people’s dependence on traditional healing practices. This study aimed to analyze the relationship between socioeconomic status and the use of traditional medicine in East Seram District (ESD), Maluku Province. A cross-sectional household health survey was conducted in September-December 2023 among 253 respondents aged 18-65 years in eastern Seram Island. A quantitative-descriptive approach was used with structured interviews and multivariate logistic regression analysis. A total of 45.8% of respondents reported using traditional medicine, especially herbal concoctions. Individuals who do not pay for health insurance membership tend to use traditional medicine (aOR=2.87, 95% CI: 1.66-5.00, p<0.001). Similarly, respondents with low educational attainment (aOR=1.71, 95% CI: 1.00–2.92, p= 0.048) were more likely to use traditional medicine. These results suggest the importance of socioeconomic factors in the use of traditional medicine. Health promotion strategies need to be adapted to the local and cultural context to encourage rational and safe utilization of traditional medicine.
Dampak Pemasaran Digital dan Strategi Harga terhadap Keputusan Konsumen Minuman Kolagen di Cilacap, Jawa Tengah Ernawati, Lia; Rahmadani, Gita
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 4 (2026): January 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i4.242

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital, strategi penetapan harga, serta penggunaan platform media sosial terhadap keputusan konsumen dalam pembelian minuman kolagen di Kabupaten Cilacap, Jawa Tengah. Penelitian ini menggunakan metode kuantitatif dengan 160 responden yang merupakan pengguna media sosial dan konsumen produk minuman kolagen. Analisis dilakukan menggunakan regresi linier berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa strategi penetapan harga, pemasaran digital, serta penggunaan media sosial, khususnya Instagram dan TikTok, berpengaruh signifikan secara parsial dan simultan terhadap keputusan pembelian. Hasil ini menegaskan bahwa kombinasi strategi digital marketing yang efektif dengan penetapan harga kompetitif dapat meningkatkan minat dan keputusan pembelian konsumen.
Co-Authors Elpira Asmin Lia Ernawati, Lia Malakauseya, Maxwell Landri Vers Malawat, Healdatia R. Pormes, Debora Tahitu, Ritha Titaley, Christiana Rialine Wael, Bela M.