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All Journal Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Asmara Jurnal Kesehatan Masyarakat
Rahmadani, Gita
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Socioeconomic Factors and The Use of Traditional Medicine in East Seram, Maluku Tahitu, Ritha; Asmin, Elpira; Titaley, Christiana Rialine; Malakauseya, Maxwell Landri Vers; Malawat, Healdatia R.; Wael, Bela M.; Pormes, Debora; Rahmadani, Gita
Jurnal Kesehatan Masyarakat Vol. 21 No. 2 (2025)
Publisher : Universitas Negeri Semarang in collaboration with Ikatan Ahli Kesehatan Masyarakat Indonesia (IAKMI Tingkat Pusat) and Jejaring Nasional Pendidikan Kesehatan (JNPK)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/kemas.v21i2.25689

Abstract

Although modern medicine continues to develop, traditional medicine is still widely used in various parts of Indonesia, including the natural resource-rich Maluku Province. Socioeconomic conditions are thought to influence people’s dependence on traditional healing practices. This study aimed to analyze the relationship between socioeconomic status and the use of traditional medicine in East Seram District (ESD), Maluku Province. A cross-sectional household health survey was conducted in September-December 2023 among 253 respondents aged 18-65 years in eastern Seram Island. A quantitative-descriptive approach was used with structured interviews and multivariate logistic regression analysis. A total of 45.8% of respondents reported using traditional medicine, especially herbal concoctions. Individuals who do not pay for health insurance membership tend to use traditional medicine (aOR=2.87, 95% CI: 1.66-5.00, p<0.001). Similarly, respondents with low educational attainment (aOR=1.71, 95% CI: 1.00–2.92, p= 0.048) were more likely to use traditional medicine. These results suggest the importance of socioeconomic factors in the use of traditional medicine. Health promotion strategies need to be adapted to the local and cultural context to encourage rational and safe utilization of traditional medicine.
Dampak Pemasaran Digital dan Strategi Harga terhadap Keputusan Konsumen Minuman Kolagen di Cilacap, Jawa Tengah Ernawati, Lia; Rahmadani, Gita
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 4 No. 4 (2026): January 2026
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v4i4.242

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital, strategi penetapan harga, serta penggunaan platform media sosial terhadap keputusan konsumen dalam pembelian minuman kolagen di Kabupaten Cilacap, Jawa Tengah. Penelitian ini menggunakan metode kuantitatif dengan 160 responden yang merupakan pengguna media sosial dan konsumen produk minuman kolagen. Analisis dilakukan menggunakan regresi linier berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa strategi penetapan harga, pemasaran digital, serta penggunaan media sosial, khususnya Instagram dan TikTok, berpengaruh signifikan secara parsial dan simultan terhadap keputusan pembelian. Hasil ini menegaskan bahwa kombinasi strategi digital marketing yang efektif dengan penetapan harga kompetitif dapat meningkatkan minat dan keputusan pembelian konsumen.
FINANCIAL AND MARKETING PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN INDONESIA: A SYSTEMATIC LITERATURE REVIEW Rachmawati, Indra; Rahmadani, Gita
Jurnal Bisnis dan Kewirausahaan Vol 3 No 1 (2026): March
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/g4w3ah40

Abstract

This study systematically reviews the relationship between financial performance and marketing performance in Small and Medium Enterprises (SMEs) in Indonesia with the aim of identifying empirical evidence patterns, metrics used, mechanisms of influence, and research gaps that need to be addressed. Using a systematic literature review approach structured according to the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) guidelines, this study examines empirical studies that discuss financial and marketing indicators. The synthesis results show that financial and marketing performance are multidimensionally interrelated. Marketing capabilities including marketing implementation, marketing communication, channel management, and product innovation consistently contribute to improved marketing performance and customer performance, while the direct effect on financial performance is often mediated by managerial capabilities and external support such as financial assistance programs. The findings also confirm the role of digital transformation as an enabler that strengthens both areas of performance through operational efficiency, broader market access, and real-time analytical capabilities. Based on these findings, further research is recommended to apply a longitudinal design and test the mediating and moderating roles of managerial capabilities using techniques such as Structural Equation Modeling (SEM). The practical implications emphasize the need for integrated performance measurement, improved financial literacy and managerial capabilities, and a priority on measurable digitization to support the sustainability and competitiveness of SMEs in Indonesia
PELATIHAN MARKETING EVENT ORGANIZER UNTUK MAHASISWA KEWIRAUSAHAAN UNAIC Rahmadani, Gita; Hidayat, Unggul Rachman; Cantika, Zuhra
Aspirasi Masyarakat Vol 3 No 1 (2026): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/g8zha144

Abstract

Mahasiswa Program Studi Kewirausahaan Universitas Al-Irsyad Cilacap (UNAIC) membutuhkan keterampilan praktis dalam perencanaan dan pemasaran acara agar mampu mengembangkan usaha berbasis event dan meningkatkan daya saing mahasiswa. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan, keterampilan teknis, dan kemampuan pemasaran mahasiswa sebagai event organizer  melalui pelatihan terstruktur dan praktik langsung yang dilaksanakan di SMP Islam Al-Irsyad Cilacap. Pelatihan dilaksanakan dengan pendekatan perencanaan acara, praktik pembuatan rencana, serta pendampingan langsung. Peserta menunjukkan peningkatan pemahaman tentang konsep pemasaran event organizer, kemampuan menyusun proposal acara, strategi promosi digital, pengelolaan anggaran, dan kerja tim setelah mengikuti pelatihan ini. Hasil tugas praktik menunjukkan peningkatan kualitas rencana acara dan kesiapan pelaksanaan. Peserta melaporkan peningkatan kepercayaan diri dan motivasi untuk mengembangkan usaha berbasis event.  Pelatihan terbukti efektif dalam meningkatkan kompetensi mahasiswa sebagai event organizer. Disarankan agar materi dilanjutkan melalui program lanjutan, integrasi modul praktikum ke kurikulum kewirausahaan, serta pembentukan unit event organizer mahasiswa untuk memfasilitasi pengalaman lapangan berkelanjutan.
Co-Authors Cantika, Zuhra Elpira Asmin Hidayat, Unggul Rachman INDRA RACHMAWATI Lia Ernawati, Lia Malakauseya, Maxwell Landri Vers Malawat, Healdatia R. Pormes, Debora Tahitu, Ritha Titaley, Christiana Rialine Wael, Bela M.