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All Journal Journal Of Management Science (JMAS) Enrichment : Journal of Management ProBisnis : Jurnal Manajemen Jurnal Manajemen Jurnal Pelayanan Masyarakat EMPOWERMENT: Journal of Community Practice
Edy Firmansyah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analysis to effectiveness e-wom at Madrasah Tsanawiyah Azzidin Medan Denai Firmansyah, Edy; Siregar, Ilhamsyah
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.612

Abstract

In improving the quality of educational institutions, it is necessary to improve the abilities of teachers, education personnel, and promotional activities are required to raise the quantity and caliber of pupils to increase the number of students where promotional efforts are less effective and optimal in involving customers, so that effective promotional channels are needed by using dpromotions that directly promote by word of mouth. Madrasah Tsanawiyah Azzidin is a religious-based school equivalent to a junior high school, where this place still implements manual promotions and has not been able to utilize promotions using e-WOM, because the education personnel and marketing personnel at Madrasah Tsanawiyah Azzidin Medan cannot effectively implement e-WOM abaout the promote activities with e-WOM, where in the last 2 years the number of students at this Madrasah Tsanawiyah has tended to decrease from the original 85 students in 2022 to 73 students, so that the e-WOM service that is run is not useful and works effectively. This study's objective is to investigate and elucidate the degree to which e-WOM customer involvement and service quality influence how well e-WOM is implemented. Descriptive quantitative associative study is the methodology employed is the method of the research. The population and sample in this study amounted to 37 teachers and education personnel and marketing staff at Madrasah Tsanawiyah Azzidin Medan, where the results of the study clarified that the factors influencing e-WOM customer involvement and service quality have a partial and simultaneous to impact on how well e-WOM is implemented.
Pelatihan dan Pengajaran Implementasi Strategi Pemasaran Digital E-Wom untuk Meningkatkan Jumlah Siswa di Madrasah Tsanawiyah Azzidin Medan Denai Edy Firmansyah; Arham Syaukani; Dea Okviar Egano Napitupulu; Ficha Aulia Nanda; Ilhamsyah Siregar; Rio Dwi Fikriansyah
Jurnal Pelayanan Masyarakat Vol. 1 No. 4 (2024): Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v1i4.892

Abstract

Madrasah Tsanawiyah Azzidin Medan is a junior high school in Medan Denai District that promotes not only through manual media, but also through social media. However, during the period of 2023, the number of students who want to attend Madrasah Tsanawiyah Azzidin has decreased from 85 students in 2022 to 73 students in 2023. This is because there are still many teachers, education staff and school marketing staff who are unable to convey good and positive communication to prospective consumers through e-wom facilities, so they are less able to give a positive impression when conducting promotions. As a result, promotions with e-wom have not been utilized optimally, which makes parents of students as consumers unable to communicate carefully every message and positive impression through the school, because they still prioritize manual promotions, so that many of these prospective consumers have not been moved, so they decide not to attend Madrasah Tsanawiyah Aidin Medan Denai so that training and teaching are needed regarding the implementation of e-WOM. The method of implementing this training is done by conducting lecture methods, as well as through real presentations and simulations in implementing e-WOM applications on social media to carry out promotional activities in order to increase the number of students attending Madrasah Tsanawiyah Azzidin Medan. From the results of community service in the form of training on implementing e-WOM marketing applications, it can be seen that 37 education personnel, teachers and marketing personnel at Madrasah Tsanawiyah Azzidin Medan can improve their ability to implement the use of e-WOM applications when conducting promotions to increase the number of students who will attend Madrasah Tsanawiyah Azzidin Medan.
Digital transformation in business: challenges and opportunities for management in the modern era Siregar, Ilhamsyah; Firmansyah, Edy
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Digital transformation has become a crucial element in the modern business world, bringing significant changes to company operations, management strategies, and business models. While digitalization offers various opportunities, such as increased efficiency, product innovation, and new technology-based business models, challenges in its implementation remain obstacles for many organizations. One of the main challenges is the digital skills gap among employees, which can hinder technology adoption and reduce productivity. Additionally, organizations often struggle to measure the return on investment (ROI), making strategic planning and data-driven analysis essential to ensuring the success of digital transformation. On the other hand, the development of digital business models, such as the sharing economy, subscription-based services, and AI-driven automation, presents significant opportunities for companies to enhance competitiveness and expand their market reach. Therefore, businesses must adopt a comprehensive approach to digital transformation, including workforce capacity building, well-planned technology investments, and innovation in business strategies. This study aims to analyze the challenges and opportunities of digital transformation in business and provide recommendations for management in navigating the digital era. With the right strategies, organizations can maximize the benefits of digitalization and create sustainable competitive advantages in an increasingly dynamic market.
The Impact Digital Marketing on Consumer Decisions in Choosing Educational Institutions Linked to Population Data Firmansyah, Edy; Siregar, Ilhamsyah; Yusnandar, Yusnandar
Enrichment : Journal of Management Vol. 15 No. 3 (2025): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i3.2306

Abstract

This study's goal is to investigate the effects of digital marketing, specifically digital promotion, website quality, and interesting content on consumer decisions in selecting vocational education institutions in North Sumatra Province, Indonesia. Despite the increasing use of digital platforms by schools, student enrollment rates, particularly in vocational schools, remain low. This research addresses this gap by examining how digital marketing components affect parental decision-making as key consumers in education. Using a descriptive quantitative method that uses analysis of multiple linear regression, the study collected primary data from 90 respondents which parents of prospective vocational school students through uses purposive sampling across four regions, Medan, Deli Serdang, Serdang Bedagai, and Langkat. Data were obtained via questionnaires distributed through WhatsApp and analyzed Using tests of classical assumption, regression analysis, and validity and reliability. The outcomes for this research indicate that digital promotion and interesting content significantly to influence consumer decisions, while website quality does not have a significant individual effect. The regression model explains 68.4% of the variation in decision making. This study contributes both theoretically and practically by offering insights into effective digital marketing strategies for educational institutions to increase enrollment and improve digital communication with target audiences.
Impact of Interaction Between Marketing Mix Elements on Retail Product Purchase Choices Saiyed, Rahma; Hasan, Hanif; Lamsir, Seno; Firmansyah, Edy
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This decline in consumers has resulted in a decline in sales levels in the retail industry in Indonesia, where the growth in retail product sales in 2024 is 4%. The problems that arise in several retailers in Indonesia are the very low quality of local products in retail, lack of product differentiation, so that consumers find it difficult to get unique product models that match their desires and expectations, product layout in several retailers tends to be untidy and haphazard, and product promotions delivered have not been able to increase high customer growth, so that there are still many customers who decide not to use and buy a number of products in certain retailers in Indonesia. This study's objective is to understand and look at the impact among the four 4P variables and blend of marketing interaction variables between item of product and price, as well as price and promotion, on Indonesian consumers' choices regarding retail merchandise. Multiple regression analysis is used in the quantitative descriptive method of the study. Based on the research results, partially only the variables of product, price, distribution, promotion and product x price interaction variables influence the decision to purchase a product, where the price x promotion interaction variable does not influence the decision to purchase a retail product through consumers. Simultaneously, the variables of product, price, distribution, promotion, product x price interaction variables and price x promotion variables influence the decision to purchase a product.
Pelatihan Digital Marketing di Madrasah Tsanawiyah Azzidin Medan Denai untuk Meningkatkan Jumlah Siswa Baru Firmansyah, Edy; Tulim, Anto; Siregar, Ilhamsyah; Syaukani, Arham; Napitupulu, Dea Okviar Egano
EMPOWERMENT: Journal of Community Practice Vol. 2 No. 1 (2025): EMPOWERMENT: Journal of Community Practice
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v2i1.97

Abstract

Madrasah Tsanawiyah Azzidin Medan, which was opened in 2010, is a junior high school-level madrasah in Medan City. At that time, this madrasah had 123 students. Madrasah Tsanawiyah Azzidin Medan had 85% of students in 2023, but in 2024 the number dropped to 73 students. This madrasah strives to produce marketing personnel who are able to improve accurate communication in digital media and tend to be objective. Continuous training is needed, where this training aims to improve the ability to promote through effective communication in order to increase the number of new students at Madrasah Tsanawiyah Azzidin Medan. The materials used for this training are wifi networks, materials for creating marketing websites via computers, laptops, complete hardware and software, and books on communication techniques in advertising, while the method of implementing community service is carried out using lecture, practice and simulation methods, where the results of implementing community service through digital marketing training from the Azzidin Medan Middle School can increase the understanding and knowledge of training participants about digital marketing by 85% of the total 37 participants who attended.
Anto Tulim Pengaruh Promosi, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Alat Kesehatan Pada PT. Mitra bersama Sejahtera Abadi Anto Tulim; Edy Firmansyah; Kelvin Meidi
MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.76 KB) | DOI: 10.55123/mamen.v1i2.211

Abstract

Purchasing decisions are influenced by promotion, price and quality of products. The company must ensure as many promotions as possible, prices that are able to compete with similar companies and maintain the quality of products so that they can still be used to improve purchasing decisions. Promotion is a form of marketing communication. Price is the amount of money needed in exchange for various combinations of goods and services. Product quality is a dynamic condition related to products, people and labor, processes or environments that comply with and exceed consumer expectations. Purchasing Decision is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. Having a complete product, competitive prices and more promotions can improve purchasing decisions. The purpose of this research is to find out and analyze the influence of promotion, price and quality of products towards the decision to purchase medical devices at PT. Mitra Bersama Sejahtera Abadi. This research was conducted at PT. Mitra Bersama Sejahtera Abadi. The type of research used is descriptive quantitative. The results of this study showed that the promotion, price and quality of products simultaneously have a positive and significant effect towards purchasing decisions at PT. Mitra Bersama Sejahtera Abadi. In part, price has a positive and significant effect towards the decision to purchase medical devices at PT. Mitra Bersama Sejahtera Abadi while promotion and quality of products does not have a positive and significant effect towards medical devices purchasing decisions at PT. Mitra Bersama Sejahtera Abadi. In addition, testing of the adjusted determination coefficient was 0.764 meaning that promotion, price and quality of products had an effect of 76.4% towards purchasing decisions while the remaining 23.6% were influenced by other unexorded free variables such as service quality, location and brand image.
Co-Authors Arham Syaukani Dea Okviar Egano Napitupulu Hasan, Hanif Ilhamsyah Siregar Kelvin Meidi Lamsir, Seno Nanda, Ficha Aulia Napitupulu, Dea Okviar Egano Rio Dwi Fikriansyah Saiyed, Rahma Siregar, Ilhamsyah Syaukani, Arham Tulim, Anto Yusnandar, Yusnandar