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All Journal Decision: Jurnal Administrasi Publik ProBisnis : Jurnal Manajemen Journal of Management
Saiyed, Rahma
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Mining Management Gold Without a License in Kuantan District Singingi Saiyed, Rahma
Decision Vol 5 No 2 (2023): Decision: Jurnal Administrasi Publik
Publisher : Prodi Administrasi Publik FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/decision.v5i2.18269

Abstract

In order to effectively address illicit gold mining in Kuantan Singingi Regency, the community and the government must work together. The application of this strategy using a collaborative visioning and network management approach is covered in this article. The primary focus is on how stakeholder analysis, coordinating tactics, and interactions help achieve shared objectives when combating illicit activity. The Kuantan Singingi Regency authorities acted decisively in response to the expansion of illegal gold mining in the region. All relevant stakeholders are involved in the execution of policies, which builds an efficient implementation network. Through in-depth study and thoughtful consideration of the practical actions done by local governments, this essay seeks to investigate these elements. The purpose of this essay is to provide readers a better understanding of how network management and cooperative visioning operate together to implement laws intended to stop illegal gold mining. This article is anticipated to offer theoretical and practical guidance and contributions in the field of public policy by outlining the stages, goals, and outcomes of implementation. This study employs a qualitative methodology to describe the three primary phases of Kuantan Singingi Regency policy implementation.
Impact of Interaction Between Marketing Mix Elements on Retail Product Purchase Choices Saiyed, Rahma; Hasan, Hanif; Lamsir, Seno; Firmansyah, Edy
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This decline in consumers has resulted in a decline in sales levels in the retail industry in Indonesia, where the growth in retail product sales in 2024 is 4%. The problems that arise in several retailers in Indonesia are the very low quality of local products in retail, lack of product differentiation, so that consumers find it difficult to get unique product models that match their desires and expectations, product layout in several retailers tends to be untidy and haphazard, and product promotions delivered have not been able to increase high customer growth, so that there are still many customers who decide not to use and buy a number of products in certain retailers in Indonesia. This study's objective is to understand and look at the impact among the four 4P variables and blend of marketing interaction variables between item of product and price, as well as price and promotion, on Indonesian consumers' choices regarding retail merchandise. Multiple regression analysis is used in the quantitative descriptive method of the study. Based on the research results, partially only the variables of product, price, distribution, promotion and product x price interaction variables influence the decision to purchase a product, where the price x promotion interaction variable does not influence the decision to purchase a retail product through consumers. Simultaneously, the variables of product, price, distribution, promotion, product x price interaction variables and price x promotion variables influence the decision to purchase a product.
Motivation And Job Satisfaction In Employees Krishernawan, Indra; Yudiani, Ema; Saiyed, Rahma; Manda, Darmawati; Yanto Rukmana, Arief
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Important components of the industrial workplace include work motivation, job satisfaction, interpersonal relationships, and non-financial rewards. The purpose of this study is to look into how various motivational factors affect leaders' and employees' communication and cooperation, as well as how non-financial incentives and interpersonal relationships affect workers' job satisfaction and work motivation in the electronics manufacturing sector. Purposive sampling was used in the study to select 91 respondents who worked for Indonesian companies that manufactured electronics. Structural Equation Modelling (SEM) was used to analyse the data that was gathered, and the SmartPLS 3.0 analysis tool was helpful in this process. The findings indicate that employee work motivation is significantly impacted by non-financial incentives. In other words, offering non-monetary rewards by top business executives raises worker motivation. The study's results also demonstrate that interpersonal relationships have no appreciable impact on workers' motivation for their jobs. This indicates that employees' levels of motivation at work are not directly influenced by the interpersonal relationships that exist between them and their bosses. Additionally, the study discovered that employee job satisfaction is significantly impacted by work motivation.
Increasing MSME Sales With Social Media Marketing Saiyed, Rahma; Nia Suryani, Ade; Nindya Putri, Andiena
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study is to better understand MSME Alunicorn's Instagram-based digital marketing approach for increasing sales of its headscarf goods. The study was carried out qualitatively, with a case study design. Data collection methods include interviews, observations, and documentation. The study participants were Alunicorn MSME owners and marketing personnel. The study's findings suggest that Alunicorn has utilized digital marketing methods such as content optimization, promotions, and digital consumer services. However, the approach in place is still not optimal in terms of SEO optimization, content variety, promotional frequency, and consumer review management. Alunicorn's digital marketing approach is still limited in terms of human resources and finance. As a result, Alunicorn is encouraged to enhance human resource capacity, digital marketing skills, implement the latest technology, and analyze consumer data in order to optimize its strategy and boost product sales in a sustainable manner.
Co-Authors Edy Firmansyah Ema Yudiani, Ema Hasan, Hanif Krishernawan, Indra Lamsir, Seno Manda, Darmawati Nia Suryani, Ade Nindya Putri, Andiena Yanto RUkmana, Arief