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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat
Amlys, Amlys Syahputra Silalahi
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Agriculture, Biological Sciences & Forestry Law, Crime, Criminology & Criminal Justice Social Sciences

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Arrangement of Beauty in the Sweembath Tourism Environment to Achieve Community Welfare Farida, Farida Ariani; Tugiman, Tugiman; Hariadi , Hariadi Susilo; Dardanila, Dardanila; Saib , Saib Suwilo; Tulus, Tulus; Eva, Eva Sartini Bayu; Ma'ruf, Ma'ruf Tafsin; Amlys, Amlys Syahputra Silalahi
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2020): ABDIMAS TALENTA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.161 KB) | DOI: 10.32734/abdimastalenta.v5i2.5223

Abstract

Repair and construction of facilities and infrastructure for the tourist area of ​​the Sweembath is aimed at increasing the attractiveness of tourists who will visit. This is one of the physical perceptions of what facilities there are in these attractions. Perceptions of the physical function of adequate beauty arrangement, such as the function of facilities and infrastructure, self-power (motivation) of the environment which are factors in tourism development to realize social welfare. Arrangement of beauty in the environment in the tourist area of ​​the sweembath by Binaan Simalungun Village, USU's LPPM, namely (1) installing ceramics along the edge of the pool, (2) painting bridges, (3) making slides and speedboats (4) Installation of life guard chairs ), (4) painting of the outer wall at the entrance to the sweembath, (5) replacing the barrier zinc, (6) the place of purchase and ticket cutting. Improvements and making arrangements for beauty facilities form an impact in the form of responses from collective or individual subjects, such as 1) the presence of visitors who take advantage of the facilities, 2) parking attendants who regulate vehicle parking 3) merchants who sell types of merchandise, 3) Rental of premises, mats, life jackets and changing rooms. The arrangement of this beauty, affects the increase in the welfare of the community, managers and traders in the Sweembath environment.
Marketing Strategy to Increase Sweembath Bathrooms Village, Soppa, Bandar Huluan District, Simalungun District Amlys, Amlys Syahputra Silalahi; Hariadi , Hariadi Susilo; Dardanila, Dardanila; Saib , Saib Suwilo; Eva, Eva Sartini Bayu; Ma'ruf, Ma'ruf Tafsin; Peni, Peni Patriani; Tugiman, Tugiman; Farida , Farida Ariani; Ainun, Nur'ainun
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2020): ABDIMAS TALENTA : Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.077 KB) | DOI: 10.32734/abdimastalenta.v5i2.5284

Abstract

The Sweembath Tour of Naga Soppa Village has long been known by tourists, both the local community and tourists who come from Medan, Asahan, Labuhan Batu and Samosir. The Sweembath Bathing Site in Naga Sopa Village, Bandar Huluan District, Simalungun Regency has an attraction where the water comes from natural springs, water clarity and natural beauty which was once a place for recreation or bathing for Dutch citizens during the colonial era. However, in its development, the Sweembath Tour of Naga Soppa Village experienced ups and downs. Therefore, it is necessary to plan a marketing strategy to increase tourism visits to the Sweembath Naga Soppa Village baths. The marketing strategy that can be done through a marketing mix strategy. The Marketing Mix Strategy consists of product, price, promotion and distribution strategies which in its application is expected to increase the desired response from the target market so that it will determine the success of marketing. This marketing mix uses the 4Ps, namely: Product is something that can be offered to the market in the form of physical goods or services. Price is an amount of money spent by consumers to buy the products or services offered. Place is a distribution channel for selected products and services to be delivered to customers and consumers. while Promotion is an activity from producers to introduce products or services produced to consumers
Co-Authors Ainun, Nur'ainun Dardanila, Dardanila Eva, Eva Sartini Bayu Farida , Farida Ariani Farida Ariani Hariadi , Hariadi Susilo Ma'ruf, Ma'ruf Tafsin Peni, Peni Patriani Saib Suwilo Tugiman Tugiman Tulus Tulus