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All Journal Management Analysis Journal Jurnal Ilmiah Peuradeun Studi Kasus Inovasi Ekonomi JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi CITAKARYA Jurnal Pengabdian Masyarakat
Nindhita, Yoga
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Analysis of Variables Affecting Brand Loyalty in Junior Crocodile Products at Paragon Mall Semarang Junaidi, Achmad; Hendrayati, Selvia; Nindhita, Yoga; Sari, Oki hardiyanti Rukmana
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.41931

Abstract

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.
Analysis of Variables Affecting Brand Loyalty in Junior Crocodile Products at Paragon Mall Semarang Junaidi, Achmad; Hendrayati, Selvia; Nindhita, Yoga; Sari, Oki hardiyanti Rukmana
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.41931

Abstract

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.
Analyzing Factors of Turnover Intention at PT. Sumber Alfariya Trijaya Tbk Nindhita, Yoga; Saputro, Purnomo Herry; Prawani, Dwi
Management Analysis Journal Vol 11 No 4 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i4.63693

Abstract

Turnover intention is a problem in many companies today. This study aims to determine the effect of job satisfaction, work stress, compensation, and career development on shop employee turnover intention at PT. Sumber Alfariya Trijaya Tbk. Semarang branch. This study uses quantitative methods, with descriptive and statistical types of analysis. The population in the study was 449 people and 82 respondents were taken. Sampling using a simple random sampling technique, respondents are employees of PT. Sumber Alfariya Trijaya Tbk Semarang. The analytical model used in this study is multiple linear regression. The F test also shows that all the independent variables in this study simultaneously affect the turnover intention of PT. Sumber Alfariya Trijaya Tbk. Semarang and the variable that has the dominant influence is the variable job satisfaction. The practical implications of the results of this study are that PT. Sumber Alfariya Trijaya Tbk. The Semarang branch needs to provide more compensation to employees to reduce the turnover rate. For career development and the level of employee job satisfaction needs to be maintained and it is necessary to reduce the level of work stress of employees.
PELATIHAN PENINGKATAN KAPASITAS PENGELOLAAN KEUANGAN DESA PADA PERANGKAT DESA BOMERTO Silvia Hendrayanti; Nindhita, Yoga; Junaidi, Achmad
Studi Kasus Inovasi Ekonomi Vol. 8 No. 02 (2024)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v8i02.35586

Abstract

Village financial management is something that really needs to be considered in its implementation. Bomerto Village still requires management of village funds so that they can be utilized as optimally as possible for the progress of the village. The aim of implementing this community service is to provide adequate knowledge and training to village officials in Bomerto village, Wonosobo Regency regarding the management and financial reporting of village funds properly, transparently, accountably, participatively, orderly and disciplined, as well as community service. to the community, this is useful in early prevention of potential misappropriation of village funds so that village fund managers can avoid legal problems in the future. The method for implementing activities uses the Participatory Rural Appraisal (PRA) method with planning stages, namely socialization of activity implementation, counseling on the village fund management system and training in making village financial budgets. From these mentoring activities, good knowledge aspects related to the Definition of Village Fund Management, Government Financial Standards, Village Financial Reporting, Village Financial Accountability, and Transparency have increased significantly in value. Knowledge aspect from 30% to 75%. The increase in scores on the knowledge aspect after village fund management activities shows that these activities are effective in increasing the understanding and ability of village officials in managing village funds.
THE EFFECT OF WELFARE AND HEALTH ALLOWANCES ON THE WORK PERFORMANCE OF BRI EMPLOYEES OF THE PATI KARABAN UNIT Nindhita, Yoga; Hendrayanti, Silvia; Wanuri, Wanuri
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.211

Abstract

Work performance is a work result achieved by an employee which is seen from his personal characteristics and perception of his role in work, or a separate form of assessment in implementing and improving his work program. This research aims to determine the effect of welfare and health benefits on the work performance of BRI Karaban Pati unit employees. The population in this study were 31 BRI Karaban Pati unit employees. The sampling method used was non-probability sampling with an accidental sampling technique using the census method. The data analysis technique used in this research is multiple regression with the help of calculations via the SPSS application. The results of the calculations that have been carried out show that the t-calculated value of welfare benefits is 2.804 > t-table 2.048. This shows that the welfare benefits variable has a positive and significant effect on employee work performance, so the calculated t value for health benefits is 4.134 > t table 2.048. This shows that the occupational health benefits variable has a positive and significant effect on employee work performance. The coefficient of determination (R Square) is 0.752. This means that the welfare and health benefits variables have a role of 75.2%, together they are able to explain or explain employee work performance variables. It is best for the BRI Karaban unit to distribute bonuses or commissions in the form of performance levels or based on position and responsibility.
PENGARUH EMPOWERMENT DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI KELURAHAN GISIKGRONO, KOTA SEMARANG Nurhidayah, Evinta Amalia; Ade, Sinar Hubtriyan; Nindhita, Yoga
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 2 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i2.232

Abstract

This research aims to analyze the influence of empowerment and the work environment on employee performance. The population in this study were 40 employees of Gisikdrono subdistrict, Semarang City. The sampling technique in this research used census sampling, namely using all sub-district employees in Gisikdrono District, Semarang City, totaling 40 people as the research sample. The analytical tools in this research include instrument tests (validity test, reliability test), classical assumption tests (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression, hypothesis testing via t test, f test, and coefficient of determination test. The results of this research prove that empowerment has a coefficient on employee performance regression in a positive direction and a significance value of 0.049 < 0.05, meaning that empowerment has a positive and significant effect on employee performance and the work environment on employee performance obtained a regression coefficient in a positive direction and a significance value of 0.017 < 0.05, meaning that the work environment has a positive and significant effect on employee performance. The adj r2 value obtained was 0.583, which means that 58.3% of the variation in employee performance can be explained by independent variables such as empowerment and work environment. The conclusion of this research is that the empowerment and work environment variables have a positive and significant effect on employee performance. The suggestion of this research is that it is hoped that leaders in the Gisikdrono sub-district, Semarang, can optimize employee competency development training and implement knowledge sharing programs well so that competency and The work experience of seniors can be conveyed well by juniors so that employees have a strong determination to complete the work.
Digitalisasi UMKM Desa melalui Pelatihan AI dan Pemasaran TikTok Shop fidyah yuli ernawati, fidyah; hendrayanti, Silvia; Nindhita, Yoga
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 02 (2025): Mei - Juli
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i02.1755

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. Based on data from the Ministry of Cooperatives and SMEs, MSMEs contribute more than 60% to the national GDP and absorb around 97% of the workforce (Kemenkop UKM, 2023). However, the majority of MSMEs in rural areas still face major challenges in terms of digitalization, market access, and technology utilization. One of the popular digital platforms is TikTok Shop, which allows MSMEs to market their products more widely through short video content. Training on the use of TikTok Shop has been proven to help MSMEs increase sales and expand market reach (Arum & Hidayat, 2023). TikTok Shop as an e-commerce platform based on short videos is becoming a new trend in digital marketing strategies. Its massive use by the younger generation opens up great opportunities for MSMEs to enter a wider market at a relatively low cost. With a combination of AI training (such as the use of chatbots for customer service or simple sales data analysis) and the use of TikTok Shop, village MSMEs can increase their business scale sustainably. The implementation of community service was carried out in Karangtengah Village, Demak. The problem raised in this PKM is to increase the scale of marketing based on technology or online media, encouraging people to increase their knowledge, skills, and awareness in utilizing the TikTok Shop application to improve digital marketing.
An Analysis of Work Stress and Family-Conflict Work on Organizational Commitment and Turnover Intention: A Case Study on Employee of PT. Apparel One Indonesia Junaidi, Achmad; Elsa Adelia, Febri; Nindhita, Yoga
Jurnal Ilmiah Peuradeun Vol. 10 No. 2 (2022): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v10i2.586

Abstract

This study departs from findings that show that the turnover rate of employees at PT. Apparel One Indonesia in 2018 is 3.715% which exceeds the threshold set by the company by 2% each year, and the findings that the variables that explain the phenomenon of turnover intention are still different which then leads to the formulation of the problem regarding "how to reduce turnover". Based on these problems, this study developed a research model that was empirically tested to re-explain the variables that could affect turnover intention by using data obtained from interviews using a questionnaire to PT. Apparel One Indonesia's employees. The test was conducted using the Structural Equation Modeling (SEM) approach. The test results showed that work stress and family conflict had a significant adverse effect on organizational commitment. This study also shows that work stress and work-family conflict had a significant positive effect on turnover intention. In contrast, organizational commitment had a significant negative effect on turnover intention.
Co-Authors Achmad Junaidi, Achmad Ade, Sinar Hubtriyan Elsa Adelia, Febri Evinta Amalia Nurhidayah fidyah yuli ernawati, fidyah Hendrayati, Selvia Prawani, Dwi Saputro, Purnomo Herry Sari, Oki hardiyanti Rukmana Silvia Hendrayanti Wanuri Wanuri