Article Per Year (5 Year)
p-Index From 2021 - 2026
1.116
P-Index
This Author published in this journals
All Journal Management Analysis Journal Jurnal Ilmiah Peuradeun Studi Kasus Inovasi Ekonomi JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi CITAKARYA Jurnal Pengabdian Masyarakat
Nindhita, Yoga
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Management Analysis Journal

 1 
Analysis of Variables Affecting Brand Loyalty in Junior Crocodile Products at Paragon Mall Semarang Junaidi, Achmad; Hendrayati, Selvia; Nindhita, Yoga; Sari, Oki hardiyanti Rukmana
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.41931

Abstract

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.
Analysis of Variables Affecting Brand Loyalty in Junior Crocodile Products at Paragon Mall Semarang Junaidi, Achmad; Hendrayati, Selvia; Nindhita, Yoga; Sari, Oki hardiyanti Rukmana
Management Analysis Journal Vol 9 No 4 (2020): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v9i4.41931

Abstract

This study aims to determine the impact of brand communication and brand image on brand loyalty both directly and through brand trust. This research was conducted in the city of Semarang, and as a population are consumers of Crocodile Junior products in Paragon Mall Semarang. The sample used amounted to 100. Data collection techniques using accidential sampling. Primary data in this study were obtained from the distribution of closed question questionnaires. Data analysis techniques used multiple linear regression analysis with the application of SPSS 24. The results showed that the brand communication variable significantly influenced the brand image with a significance of 0,000 <0.05. Brand pronunciation has a significant effect on brand trust with a significance of 0,000 <0.05. Brand image has a significant effect on brand trust with a significance of 0,000 <0.05. Brand trust has a significant effect on brand loyalty with a significance of 0,000 <0.05. Based on the sobel test, the brand image variable can be a moderating variable between brand communication and brand trust with z sobel 6.778> z score 1.96. Besides, brand trust can be a moderating variable between brand communication and brand loyalty with z sobel 3,813> z score 1.96. Brand trust can be a moderating variable between brand image and brand loyalty with z sobel 7,365> z score 1.96.
Analyzing Factors of Turnover Intention at PT. Sumber Alfariya Trijaya Tbk Nindhita, Yoga; Saputro, Purnomo Herry; Prawani, Dwi
Management Analysis Journal Vol 11 No 4 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i4.63693

Abstract

Turnover intention is a problem in many companies today. This study aims to determine the effect of job satisfaction, work stress, compensation, and career development on shop employee turnover intention at PT. Sumber Alfariya Trijaya Tbk. Semarang branch. This study uses quantitative methods, with descriptive and statistical types of analysis. The population in the study was 449 people and 82 respondents were taken. Sampling using a simple random sampling technique, respondents are employees of PT. Sumber Alfariya Trijaya Tbk Semarang. The analytical model used in this study is multiple linear regression. The F test also shows that all the independent variables in this study simultaneously affect the turnover intention of PT. Sumber Alfariya Trijaya Tbk. Semarang and the variable that has the dominant influence is the variable job satisfaction. The practical implications of the results of this study are that PT. Sumber Alfariya Trijaya Tbk. The Semarang branch needs to provide more compensation to employees to reduce the turnover rate. For career development and the level of employee job satisfaction needs to be maintained and it is necessary to reduce the level of work stress of employees.
Co-Authors Achmad Junaidi, Achmad Ade, Sinar Hubtriyan Elsa Adelia, Febri Evinta Amalia Nurhidayah fidyah yuli ernawati, fidyah Hendrayati, Selvia Prawani, Dwi Saputro, Purnomo Herry Sari, Oki hardiyanti Rukmana Silvia Hendrayanti Wanuri Wanuri