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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen MANAJERIAL International Research Journal of Business Studies (E-Journal) Jurnal Pendidikan Manajemen Perkantoran (JPManper) Coopetition : Jurnal Ilmiah Manajemen International Research Journal of Business Studies Majalah Bisnis & IPTEK
Abi Sopyan Febrianto
Universitas Pendidikan Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : Majalah Bisnis

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The Effect of Digital Transformation on The Business Strategy of SMEs in The City of Bandung Zahra Putri Khoerunsiya; Tina Yustiana; Alda Sofyana; Abi Sopyan Febrianto
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/dafsxq14

Abstract

Penelitian ini Changes are driven by technological developments in organizations and work environments. Business competition today is very strict, and it must be able to meet the needs and desires of consumers. One of the best efforts is to follow up with technological change or transform into digital by using digital technology in a business strategy. The aim of this research is to understand the impact of digital transformation and the use of technology on UMKM's business strategy. This research is a type of descriptive qualitative research; data collection is carried out through interviews with UMKM perpetrators in the city of Bandung who use social media for both operational activities and sales and marketing. Interviews are conducted through WhatsApp and Instagram. The results obtained from this research are that digital transformation affects the business strategy of UMKM in Bandung; the presence of digital transformation makes UMKM actors use the strategy by creating content that is consistently interesting, not doing hard selling, understanding fan marketing, and leveraging the existence of influencers or celebrities.
The Role of Paperless Office Systems in Supporting Office Automation Efforts: Study at One of Government Institutions in Subang District Maya Hardiyanti; Sri Rizki; Reyisya Amelia Agina Putri; Agisni Sekar Dwi Hanggini; Abi Sopyan Febrianto
Majalah Bisnis & IPTEK Vol. 16 No. 1 (2023): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/p1zeck58

Abstract

This research evaluates how local government agencies in Subang Regency implement paperless offices. The study examines the implementation, obstacles, and solutions for implementing the concept of paperless offices in government organizations. Researchers utilized a qualitative descriptive method with a case study approach. Data sources included informants, events, and documents. Data analysis involved interactive techniques, including interviews as a tool for data collection. The analysis consisted of data collection, reduction, presentation, and conclusion. The research findings indicate that implementing the paperless office system in one of the government agencies in Subang Regency aims to address issues related to paper accumulation and enhance document security through application integration. Implementing the paperless office concept can improve the efficiency of public services, enabling faster and easier processes such as application submission, reporting, and data processing.
Co-Authors Achmad Sudiro Ade Sobandi Agisni Sekar Dwi Hanggini Alashkam, Sana Amer Alda Sofyana Alda Sofyana Arini Nurifani Khairunnisa Dea Susita Herdianti Dinda Maura Amanda Fila Fakhira Hendri Winata, Hendri Juwita, Himmiyatul Amanah Jiwa Lutfiah, Alifya Qultsum Mahmudah, Aisyah Nurul Maya Hardiyanti Mintarti Rahayu Mintarti Rahayu Noermijati, Noermijati Permana, Daffan Surya Putri Nurwaqiah Rahmadianti, Destya Rahmawati, Dwitya Nur Revansa, Riski Riyatna Reyisya Amelia Agina Putri Rilla Khoirunnisa Rilla Khoirunnisa Safira, Anita Sayyidah Radia Sri Rizki Tina Yustiana Tina Yustiana Zahra Putri Khoerunisya Zahra Putri Khoerunsiya