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All Journal Al-Fatih: Jurnal Pendidikan dan Keislaman International Journal of Entrepreneurship, Business, and Creative Economy Southeast Asian Business Review
Musthofa, Zainul
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Optimizing Organizational Performance: Unraveling the Interplay of Psychological Attributes in the Era of New Ways of Working Musthofa, Zainul; Raj, Yeshwant
Southeast Asian Business Review Vol. 1 No. 2 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v1i2.51547

Abstract

The global proliferation of New Ways of Working (NWW) has accelerated, driven by technological advancements and the exigencies of the COVID-19 pandemic, compelling a substantial workforce to adopt teleworking. However, the commonplace nature of NWW has ushered in a new challenge: the mental well-being of employees worldwide. Consequently, the psychological attributes of employees assume paramount significance for organizations striving to sustain their operations. This study endeavors to scrutinize the pivotal role of psychological attributes in the efficacious implementation of teleworking, with a consequential impact on organizational performance. Employing the production of space theory, the research elucidates the intricate dimensions inherent in NWW. Methodologically, a multilevel analysis is employed to unravel the intricate interplay of variables at both individual and organizational levels. The survey, conducted among individuals in Southeast Asia with teleworking experience during the pandemic, amassed 319 samples primarily from Indonesia. The findings underscore the substantial influence of self-efficacy, entitlement, and resilience on the successful adoption of NWW. Additionally, the study employs the PROCESS macro by Hayes to meticulously validate both mediating and moderating relationships. The outcomes accentuate the pivotal role of work engagement as a moderator, facilitating direct impacts of psychological variables on NWW and indirect effects on firm performance, mediated through NWW. This research contributes nuanced insights into the multifaceted dynamics of teleworking, offering a sophisticated understanding of the interplay between psychological attributes, NWW, and organizational performance in the contemporary landscape.
What Drives the Purchase of MSME Products? The Role of Social Media Marketing in Emerging Markets Auliandri, Tuwanku Aria; Setyawan, Andhy; Djayapranata, Grace Felicia; Lestari, Yetty Dwi; Kartika, Nurullaily; Barinta, Dunga Dwi; Khaira, Nurul; Musthofa, Zainul
International Journal of Entrepreneurship, Business and Creative Economy Vol. 5 No. 1 (2025): January
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijebce.v5i1.2868

Abstract

This research aims to identify external factors that influence purchase intention in the use of social media for Micro, Small and Medium Enterprises (MSMEs) in emerging markets, focusing on how user attitudes towards social media marketing strategies can influence consumer intentions to purchase MSME products. Quantitative approach is used with an explanatory research type, by collecting survey data from 413 social media users who engage with MSME products in East Java, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to determine the significance of each factor. The results show that interactivity, informativeness, word of mouth (WOM), personalization, trendiness, entertainment, usefulness, and flow experience significantly positively affect Purchase Intention. Conversely, Irritation has a negative effect. User attitude towards social media is an important mediating factor that strengthens the influence of these variables on purchase intention, suggesting that positive experiences on social media can increase consumers' likelihood of purchase. Limitation of this study is conducted only within specific geographical area (East Java), which may affect the generalizability of the results. Further research can be conducted with a broader sample to validate these findings in other regions and markets. This research provides insights into the role of social media attributes and user experience in driving Purchase Intention in the MSME sector in emerging markets. It highlights the importance of positive user attitudes, thus filling the research gap regarding the impact of social media on consumer behavior in the context of MSMEs.
METODE PEMBELAJARAN AKTIF DALAM MENINGKATAN KEMAMPUAN BERFIKIR KRITIS SISWA DI MI DARUL ULUM AL MUSTHOFA Musthofa, Zainul; Yakin, Firdaus Ainul; Amalia, Nur Fitri
Jurnal Al-Fatih Vol 8 No 2 (2025): Jurnal Pendidikan dan Keislaman Vol. 8 No. 2, Juli-Desember 2025 (In Progress)
Publisher : STIT Al-Ittihadiyah Labuhanbatu Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61082/alfatih.v8i2.590

Abstract

This study aims to explore the application of active learning methods, specifically the Think-Pair-Share model, in improving students' critical thinking skills at MI Darul Ulum Al Musthofa. Active learning is expected to encourage students to be more involved in the learning process and develop critical thinking skills needed in everyday life. The method used is a qualitative approach with interviews, observation, and documentation as data collection techniques. The results of the study indicate that the implementation of cooperative learning through the Think-Pair-Share model is effective in improving students' participation and critical thinking skills. Students are more active in discussions, asking questions, and expressing their opinions. However, there are challenges in terms of differences in student confidence levels, where some students who are more shy tend to be reluctant to participate in group discussions. Teachers as facilitators play an important role in creating an inclusive learning environment and supporting students to be more confident. These findings indicate that active learning, especially cooperative learning, can enrich students' social and cognitive skills, while contributing to the development of active learning theories that are more responsive to students' individual needs.
Co-Authors Ali Saifudin Aliyah, Aliyah Andhy Setyawan, Andhy Barinta, Dunga Dwi Djayapranata, Grace Felicia Kartika, Nurullaily Kasenta, M. Andre Khaira, Nurul Nur Fitri Amalia Raj, Yeshwant Tuwanku Aria Auliandri, Tuwanku Aria Yakin, Firdaus Ainul Yetty Dwi Lestari