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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian kepada Masyarakat EKONOMIKA45 Journal of Innovation Research and Knowledge Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Rosita Manawari Girsang
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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SISTEM PEMBAYARAN CASH ON DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI SHOPEE Sudung Simatupang; Desi Susanti; Marisi Butarbutar; Kevin Indajang; Rosita Manawari Girsang
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10711

Abstract

The development of digital technology has made the business world provide more innovative services in reaching a wider range of consumers, one of the systems that is expected to support these efforts is the Cash On Delivery (COD) service with the hope that it can support purchasing decisions. The results of the study found that there is a positive direction coefficient from Cash On Delivery on purchasing decisions, with the ability to explain Cash On delivery to purchasing decisions worth a strong correlation (R). The partial hypothesis test (Test) t shows a positive and significant effect of the Cash On Delivery variable on purchasing decisions. This means that Cash On Delivery is able to support the decision of consumers to make purchases when these consumers do not have a digital payment system, such as mobile banking, shoope pay, funds and so on.
Co-Authors Butarbutar, Marisi Damanik, Darwin Desi Susanti Desi Susanti Djuli Sjafei Purba Efendi Efendi Elfina O P Damanik Eliza Arshandy Erbin Chandra Ernest Grace Evans Alderton Sihaloho Kevin Indajang Mahaitin H Sinaga Saragih, Liharman Sri Martina Sudung Simatupang Tuahman Sipayung Vivi Candra Wico Jontarudi Tarigan