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All Journal EKONOMIS : Journal of Economics and Business Maker: Jurnal Manajemen Jurnal Ilmiah Satyagraha International Journal Of Science, Technology & Management (IJSTM) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Innovation Research and Knowledge
Vivi Candra
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation

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Examining the Effect of Consumer Demographic Characteristics on Online or Offline Shopping Preference Sisca; Wijaya, Andy; Ernest Grace; Vivi Candra; Novelyn Sidabutar
International Journal of Science, Technology & Management Vol. 3 No. 1 (2022): January 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i1.449

Abstract

Digitization has become something that is inherent in our daily habits, one of which is shopping habits. In addition to shopping for fashion products by visiting offline stores directly, consumers are also given the opportunity to purchase fashion products online whenever and wherever they are. This study aims to determine the effect of consumer demographic characteristics on their preferences for shopping fashion products offline or online. Data collection is carried out by distributing questionnaires online through whatsapp and telegram groups during June-July 2021, which resulted in 162 responses. Chi-Square and Kruskal-Wallis tests are used to test the hypothesis. The results prove that there are insignificant results between consumer demographic characteristics and preferred shopping method. Furthermore, research data also shows that more than half of the respondents still prefer to shop for fashion products offline rather than online although in the Covid-19 pandemic situation because they want to evaluate the product physically.
Pengaruh Fasilitas terhadap Kinerja Guru dalam Pembelajaran Daring pada SMP Swasta Erlangga Pematangsiantar Marto Silalahi; Vivi Candra; Sisca Sisca; Debi Eka Putri; Julyanthry Julyanthry
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.433

Abstract

The purpose of the study was to determine the effect of work facilities on teacher performance in online learning at Erlangga Private Junior High School Pematangsiantar. This research uses quantitative descriptive analysis method and documentation method. The data analysis technique started from normality test, simple linear analysis, correlation coefficient and determination and hypothesis testing with the help of the IBM SPSS Version 21 program. The results of the simple linear regression analysis showed that there was a positive influence of facilities on teacher performance. The results of the correlation coefficient analysis show that there is a strong and positive relationship between facilities and teacher performance. The results of the partial test with the t test H0 were rejected, meaning that there was a positive and significant influence between the facilities on the teacher's performance.
CONTRIBUTION BRAND TRUST IN INCREASING CUSTOMER LOYALTY AT PATRA PARAPAT HOTEL Onita Sari Sinaga; Vivi Candra; Evan Sari Simarmata
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 10, No 1 (2024): Volume 10 Nomor 1 Tahun 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v10i1.657

Abstract

Penelitian ini dilakukan di perusahaan jasa akomodasi dan makanan yaitu Hotel Patra Parapat. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh brand trust terhadap loyalitas pelanggan. Metode penelitian ini menggunakan kuantitatif. Jumlah populasi sebanyak 94 instansi dan 30 travel agent dijadikan sampel penelitian. Teknik sampling yang digunakan adalah cluster sampling. Teknik analisa data menggunakan analisis regresi linear berganda. Hasil penelitian menyatakan bahwa brand trust berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada Hotel Patra Parapat. This research was conducted in accommodation and food services company, Patra Parapat Hotel. This study aims to test and analyze the influence of brand trust on customer loyalty. This research method uses quantitative. The population of 94 agencies and 30 travel agents were sampled. The sampling technique used is cluster sampling. Data analysis techniques using multiple linear regression analysis. The results stated that brand trust has a positive and significant effect on customer loyalty at Patra Parapat Hotel.
CORE VALUE BERAKHLAK MENJADI NILAI DASAR ETIKA DAN BUDAYA KERJA APARATUR SIPIL NEGARA SEBAGAI PELAYANAN PUBLIK Sudung Simatupang; Kevin Indajang; Ernest Grace; Vivi Candra; Dermawan Perangin-Angin
Journal of Innovation Research and Knowledge Vol. 5 No. 4: September 2025
Publisher : Bajang Institute

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Abstract

The State Civil Apparatus (ASN) today has a basic value of work ethics and culture, this is known as CoreValue Berahlak, and is used as a guideline in the process of carrying out its duties and functions as a public servant. This research uses a qualitative method, which contains a description of the State Civil Apparatus (ASN) as a public servant, and is always guided by the provisions provided by the government, which in this case are guidelines for the CoreValue Berahlak. By applying BERAKHLAK values (Service-Oriented, Accountable, Competent, Harmonious, Loyal, Adaptive, and Collaborative), ASN can work more professionally and quality in providing services to the community. BERAKHLAK Core Values are not just a slogan, but as the main principle that must be applied by every ASN to create quality, professional, and community-oriented public services
DAMPAK DARI PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MEREK M231 DI PT. RAMAYANA LESTARI SENTOSA, TBK PEMATANGSIANTAR Ernest Grace; Desi Susanti; Eliza Arshandy; Vivi Candra; Rosita Manawari Girsang
Journal of Innovation Research and Knowledge Vol. 4 No. 1: Juni 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i1.7814

Abstract

A good marketing concept is when it is able to make promotion a component that supports consumer purchasing decisions from the results of the business being run. The purpose of the study was conducted to determine the effect of promotion on purchasing decisions for the fashion brand M231. The results showed that the promotion variable had valid criteria and also the purchase decision also had valid criteria. The reliability test shows that promotions and purchasing decisions have reliable criteria. Then the results of the coefficient of determination show that the ability of promotion to explain purchasing decisions is 41%, and has a strong correlation. While the rest is not the main variable discussed in this study. The results of the simple regression equation Y = 30.980 + 0.478X, this shows that promotion has a positive direction coefficient on purchasing decisions, while for the partial hypothesis test it shows that there is a positive and significant effect of promotion on purchasing decisions
THE IMPACT OF JOB DESCRIPTIONS ON EMPLOYEE PERFORMANCE Marto Silalahi; Hendrick Sasimtan Putra; Vivi Candra; Julyanthry; Sudung Simatupang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1332

Abstract

Job descriptions are typically created by human resources professionals, hiring managers, or supervisors and are used for various purposes. The purpose of the study was to see how the results of the effect of job descriptions on employee performance at the Office of Public Housing and Settlement Areas, Pematang Siantar City, totalling 61 employees. The validity test results show that the questionnaire items have reliable criteria, as well as the reliability test that the questionnaire has double criteria. The equation results from simple regression show the value Y = 11.289 + 0.371X, this means that the results are found that the positive direction coefficient value of the job description variable on employee performance., this means that a well-structured job description can be used as a basic tool to improve employee performance.
PENGARUH ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA GURU DI SMP TAMAN SISWA PEMATANGSIANTAR Hendrick Sasimtan Putra; Vivi Candra; Debi Eka Putri; Farida Hanum
Jurnal Ilmiah Satyagraha Vol. 8 No. 1 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Abstract

This study aims to analyze the representation of OrganizationalCitizenship Behavior (OCB) and teacher performance at SMP Taman SiswaPematangsiantar, as well as evaluate the influence of OCB on teacherperformance. The research employs a quantitative design with a descriptiveapproach through literature and field studies, involving a population of 24individuals. Data were collected through questionnaires, interviews, anddocumentation, and analyzed using normality tests, descriptive analysis, andquantitative analysis. The results indicate that OCB and teacher performanceare categorized as good. Furthermore, it was found that OCB has a positive andsignificant influence on teacher performance. The relationship between OCBand teacher performance is strong, with OCB making a significant contributionto explaining the teacher performance variable. These findings highlight thestrategic role of OCB in enhancing teacher performance, making theoptimization of OCB a crucial factor in improving the quality of education.
Co-Authors Andy Wijaya Debi Eka Putri Dermawan Perangin-angin Desi Susanti Eliza Arshandy Ernest Grace Evan Sari Simarmata Farida Hanum Hendrick Sasimtan Putra Julyanthry Julyanthry Julyanthry, Julyanthry Kevin Indajang Marto Silalahi Novelyn Sidabutar Onita Sari Sinaga Rosita Manawari Girsang Sisca Sisca Sisca Sisca Sudung Simatupang