Garuda - Garba Rujukan Digital

Pemanfaatan Instagram Sebagai Media Komunikasi Publik Pada Dinas Komunikasi dan Informatika Kabupaten Sragen Damayanti, Septina; Riyanto, Buddy; Sarungu, Lukas Maserona
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The development of technology in the field of communication and information ledto the existence of a media designed for the purpose of sharing posts in the formof photos or videos with users. One of these media is Instagram, Instagram mediaallows users to be given the freedom to upload any posts that come from userswhich are then seen by their followers. The existence of Instagram also makes iteasier for organisations, agencies or companies to carry out the publikcommunication process in order to maintain a good correlation with thecommunity and build an organisational image. Diskominfo Sragen Regency is oneof the organisations that uses Instagram social media in the communicationprocess to the publik. publik. The purpose of this study is to describe the use ofInstagram as a Publik Communication Media at the Communication andInformatics Office of Sragen Regency. The method used in this research isdescriptive qualitative method. Data obtained through interviews with SragenRegency Diskominfo Staff, Instagram Managers and Instagram followers@kominfo.sragen. In addition, data was also obtained by observation anddocumentation. The use of Instagram as a public communication medium at theSragen District Communication and Information Center is informative,structurally effective, but still less effective in operating Instagram. An evaluationand improvement process is needed so that the public can continue to receive thelatest and complete information about Sragen Regency.Keyword : Public Communication, Instagram, Diskominfo Sragen Regency

Pengaruh Bermain Game Mobile Legend dan Komunikasi Interpersonal Terhadap Interaksi Sosial Prasetyo, Dhimas Irga; Riyanto, Buddy; Sarungu, Lukas Maserona
Solidaritas Vol 8 No 1 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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The aim of this study is to mitigate the influence of Mobile Legend play and interpersonal communication on social interaction among students. This research is quantitative. The type of research used is explanatory research. The research population is a student of the Faculty of Social Sciences and Political Sciences at the University of Slamet Riyadi. Number of samples: as many as 100 respondents with the non-probability sampling method with accidental samplings. Data collection techniques include questionnaires. Data analysis techniques using double linear regression. Interpersonal communication has a positive influence on the social interaction of students in the Faculty of Social Sciences and Political Sciences at the University of Slamet Riyadi. Playing online games and interpersonal communications have an impact on interaction between students in the Faculty of Social Science and Politics at the university.

Pengaruh Digital Marketing dan Electronic Word of Mouth (E-Wom) terbadap Keputusan Pembelian Pada Produk Fashion Tik-Tok Shop (Survei Pada Mahasiswa Ilmu Komunikasi Universitas Slamet Riyadi Surakarta) Yudhistira, Muhammad Alamsyach; Itasari, Andri Astuti; Sarungu, Lukas Maserona
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACTThis research aims to determine the significance of the influence of digitalmarketing and electronic word of mouth (E-WOM) on purchasing decisions forfashion products at the TikTok shop. This type of research is explanatory with surveyresearch methods and data collection using questionnaires and other data such asjournals, books, articles, etc. The population of this research is 100 CommunicationScience Students, Slamet Riyadi University class 2020-2023. The sampling used wasprobability sampling with random sampling technique. The results of the researchshow that digital marketing (X1) and electronic word of mouth (e-wom) (X2) partiallyhave a significant effect on the decision to purchase fashion products at the TikTokshop, with a value of 2,936 with a p-value of 0.004, and electronic word of mouth ( e-wom) obtained a value of 3,866 with a p-value of 0.000. Simultaneously, digitalmarketing and electronic word of mouth (e-wom) have a significant influence on thedecision to purchase fashion products at the TikTok shop for communication sciencestudents at Slamet Riyadi University, with a value of 70,039 with a p-value of 0.000.The coefficient of determination (R2) obtained a value of 0.582, which means thatdigital marketing and electronic word of mouth have an influence of 58.2% onpurchasing decisions and the remaining 42.8% is influenced by other variables thatwere not examined.Keywords : digital marketing, electronic word of mouth (e-wom), decision to purchase

Personal Branding Selebgram Traveller melalui Media Sosial pada Akun Instagram @Dewi_Faj Putri Alfiani; Suryo, Herning; Sarungu, Lukas Maserona
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1762

This research was conducted to find out the personal branding of celebgrams through social media on the Instagram account @dewi_faj. This research aim to describe and analyze the personal branding carried out by Dewi Fajar Lestari via the Instagram account @dewi_faj. In this research, the author used eight main concepts in the formation of personal branding according to Peter Montoya dan Tim Vandehey, including specialization, leadership, personality, difference, visibility, constancy, visibility and good name. This type of research is qualitative with a descriptive analysis approach. Data collection methods used in-depth interviews and documentation. The result of this research was Dewi has built personal branding by implementing the 8 concepts above. Dewi has focused on the concept of specialization, so that it makes this research conclude that she success in building the personal branding as a beautiful and fashionable traveller, different with other nature travellers.

Personal Branding: Strategi Membangun Reputasi Diri di Era Media Sosial Widiyowati, Estu; Sarungu, Lukas Maserona; Wicaksono, Argo Bima
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.16837

Background: Di era digital, remaja menghadapi berbagai tantangan dalam membentuk identitas dan citra diri yang positif di media sosial, yang seringkali berdampak pada aspek psikologis dan sosial mereka. Personal branding menjadi strategi penting untuk membantu remaja menavigasi tekanan ini dengan lebih bijak, memungkinkan mereka untuk menonjol secara autentik dan konsisten. Kegiatan ini dirancang untuk memberi bekal konsep dan keterampilan personal branding yang relevan, sehingga remaja dapat membangun reputasi yang positif dan berkelanjutan di dunia maya. Metode: Kegiatan ini dilakukan bekerja sama dengan GenRe Surakarta sebagai tim pelaksana dan PIK-R Candra Kusuma Universitas Setia Budi Surakarta sebagai peserta kegiatan. Kegiatan dilakukan dengan metode Participatory Rural Appraisal (PRA). Hasil: Hasil kegiatan menunjukkan bahwa peserta memiliki peningkatan dalam pemahaman konsep personal branding dan keterampilan mengelola konten digital untuk membangun reputasi positif di media sosial. Temuan ini dikaji menggunakan teori personal branding yang menekankan pentingnya otentisitas, konsistensi, dan citra diri yang positif. Selain itu, metode PRA dinilai efektif dalam mengidentifikasi kebutuhan dan keinginan peserta sehingga lebih mudah mengaitkan konsep personal branding dengan konteks personal masing-masing. Kesimpulan: Kegiatan ini berhasil meningkatkan pemahaman dan keterampilan remaja dalam personal branding di media sosial, yang berdampak positif pada kemampuan mereka membangun citra diri secara autentik dan berkelanjutan.

Personal Branding Selebgram Traveller melalui Media Sosial pada Akun Instagram @Dewi_Faj Putri Alfiani; Suryo, Herning; Sarungu, Lukas Maserona
JURNAL KOMUNITAS Vol. 10 No. 1 (2024): Jurnal KOMUNITAS, Vol.10 No. 1, Edisi Maret-Agustus 2024
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v10i1.1762

This research was conducted to find out the personal branding of celebgrams through social media on the Instagram account @dewi_faj. This research aim to describe and analyze the personal branding carried out by Dewi Fajar Lestari via the Instagram account @dewi_faj. In this research, the author used eight main concepts in the formation of personal branding according to Peter Montoya dan Tim Vandehey, including specialization, leadership, personality, difference, visibility, constancy, visibility and good name. This type of research is qualitative with a descriptive analysis approach. Data collection methods used in-depth interviews and documentation. The result of this research was Dewi has built personal branding by implementing the 8 concepts above. Dewi has focused on the concept of specialization, so that it makes this research conclude that she success in building the personal branding as a beautiful and fashionable traveller, different with other nature travellers.

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