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All Journal Rambideun : Jurnal Pengabdian Kepada Masyarakat Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Jurnal Pengabdian Masyarakat Bhinneka
Maisyuri, Maisyuri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Meroketkan Bisnis Lokal Dengan Kekuatan Digital Marketing Maisyuri, Maisyuri; Humaira, Intan; Munazir, Munazir; Ghifrah, Ella; Munthasir, Sulthan; Maulidin, Maulidin; Wati, Laila; Furqan, Muhammad
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.257

Abstract

Transformasi digital membuka peluang besar bagi pelaku usaha mikro, kecil, dan menengah (UMKM) untuk mengembangkan bisnis melalui strategi pemasaran berbasis digital. Namun, masih banyak pelaku bisnis lokal yang belum memahami atau memanfaatkan digital marketing secara optimal. Kegiatan pengabdian masyarakat dengan judul Meroketkan Bisnis Lokal dengan Kekuatan Digital Marketing di SMK N 2 Lhokseumawe bertujuan untuk meningkatkan pemahaman dan keterampilan digital marketing pelaku UMKM setempat. Metode yang diterapkan meliputi observasi lapangan, pelatihan digital marketing, pendampingan praktik pemasaran digital, serta evaluasi hasil kegiatan. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman dan kemampuan pelaku UMKM dalam menerapkan digital marketing, yang berdampak pada peningkatan visibilitas usaha dan penjualan. Kegiatan ini menegaskan bahwa digital marketing dapat menjadi sarana efektif untuk memajukan bisnis lokal jika diimplementasikan secara konsisten dan tepat sasaran.
Pendampingan Pembuatan Cocopeat dari Sabut Kelapa Dalam Peningkatan Ekonomi Masyarakat Chyntia, Eka; Maisyarah, Siti; Zahara, Ana; Shalawati, Shalawati; Maisyuri, Maisyuri; Hikalmi, Hikalmi
Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Vol 4, No 2: August 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/ljpmt.v4i2.31192

Abstract

AAF Hamlet, located in Paloh Lada Village, Dewantara Subdistrict, North Aceh, has an abundant supply of coconut husk waste. However, this waste has not been utilized optimally, leading to environmental pollution and the neglect of local economic potential. Through this community service initiative, the implementing team aimed to empower local residents by introducing and training them in the processing of coconut husk waste into cocopeat—a valuable and eco-friendly growing medium. The program was carried out in three main stages: an initial awareness session to provide basic understanding, technical training on processing coconut husks into cocopeat, and production mentoring to ensure the sustainability of acquired skills. The results showed a significant increase in participants’ knowledge and skills regarding coconut husk waste management. Moreover, the initiative sparked community interest in developing cocopeat as a new entrepreneurial opportunity The short-term impact included immediately applicable new skills, while the long-term impact involved the emergence of business opportunities that support household income and environmental conservation. These outcomes highlight the importance of waste processing based on local potential as an effective strategy for community empowerment and sustainable economic development.
PENINGKATAN SDM BERBASIS EKONOMI KREATIF MELALUI OLAHAN PEPAYA MUDA Maryana, Maryana; Shalawati, Shalawati; Maisyuri, Maisyuri; Alfahmi, M. Lutfi; Keumala, Cut Muftia; Fazilah, Nura; Ramadhanty, Helsy
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 3 (2024): Rambideun: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i3.2854

Abstract

Creative economy is a concept in the new economic era that intensifies information and creativity by relying on ideas and knowledge from human resources as the main production factors. The secret of the creative economy lies in creativity and innovation. The creative economy emphasizes the power of ideas and concepts that are based on the strength of human resources aspects. Optimizing the capacity of human resource empowerment in the village is done by providing socialization and training to process the potential that exists around the community and providing reinforcement to the community in the village. Gampong Jawa Baru is located in the coastal area of Lhokseumawe City and papaya plants are often found and planted by the residents on their yards. However, the use of papaya among the community was still less than optimal due to the lack of knowledge, ideas and creativity from the community. Therefore, it was considered necessary to conduct training related to the processing of papaya fruit, one of which is in the form of processed papaya sticks. The method of implementing the activity was carried out through the delivery of materials, discussions, and product making practices. The results of the implementation of this community service activity showed an increase in the knowledge and creativity of the community in utilizing local food, specifically papaya fruit, and the participants were very enthusiastic and even the community expected further training on product packaging and marketing.      
Co-Authors Alfahmi, M. Lutfi Eka Chyntia Fazilah, Nura Ghifrah, Ella Hikalmi, Hikalmi Humaira, Intan Keumala, Cut Muftia Laila Wati Maryana Maryana, Maryana Maulidin, Maulidin Muhammad Furqan, Muhammad Munazir, Munazir Munthasir, Sulthan Ramadhanty, Helsy Shalawati, Shalawati Siti Maisyarah Zahara, Ana