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All Journal Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Pengabdian Masyarakat Bhinneka
Humaira, Intan
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pola Perilaku Penelusuran Informasi di Kalangan Mahasiswa yang Sedang Menyelesaikan Tugas Skripsi Humaira, Intan; Ananda, Elisa; Nurhumairoh, Siti; Kamil, Insan; Purwaningtyas, Franindya
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 3 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.396 KB) | DOI: 10.47467/dawatuna.v3i3.2898

Abstract

The goal of this study is to identify the information-seeking patterns of students who are working on their final projects. Students in their last year require a lot of reading materials, both printed and unprinted. Additionally, the sources used ought to be reliable and trustworthy. According to the person conducting the information search, which is decided by the information demands of each individual, information seeking behavior is established. Research undertaken through data collecting, scientific writing that results in research items or library data gathering, or research conducted to solve a problem that is mostly based on critical and in-depth studies constitutes the sort of research used in this study. Keywords: Pattern, Behavior, Search, Information
Meroketkan Bisnis Lokal Dengan Kekuatan Digital Marketing Maisyuri, Maisyuri; Humaira, Intan; Munazir, Munazir; Ghifrah, Ella; Munthasir, Sulthan; Maulidin, Maulidin; Wati, Laila; Furqan, Muhammad
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.257

Abstract

Transformasi digital membuka peluang besar bagi pelaku usaha mikro, kecil, dan menengah (UMKM) untuk mengembangkan bisnis melalui strategi pemasaran berbasis digital. Namun, masih banyak pelaku bisnis lokal yang belum memahami atau memanfaatkan digital marketing secara optimal. Kegiatan pengabdian masyarakat dengan judul Meroketkan Bisnis Lokal dengan Kekuatan Digital Marketing di SMK N 2 Lhokseumawe bertujuan untuk meningkatkan pemahaman dan keterampilan digital marketing pelaku UMKM setempat. Metode yang diterapkan meliputi observasi lapangan, pelatihan digital marketing, pendampingan praktik pemasaran digital, serta evaluasi hasil kegiatan. Hasil kegiatan menunjukkan peningkatan signifikan dalam pemahaman dan kemampuan pelaku UMKM dalam menerapkan digital marketing, yang berdampak pada peningkatan visibilitas usaha dan penjualan. Kegiatan ini menegaskan bahwa digital marketing dapat menjadi sarana efektif untuk memajukan bisnis lokal jika diimplementasikan secara konsisten dan tepat sasaran.
Co-Authors Ananda, Elisa Ghifrah, Ella Kamil, Insan Laila Wati Maisyuri, Maisyuri Maulidin, Maulidin Muhammad Furqan, Muhammad Munazir, Munazir Munthasir, Sulthan Nurhumairoh, Siti Purwaningtyas, Franindya