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Rojikun, Ahmad
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Optimizing Business Communication Strategy to Increase Consumer Interest in Purchasing in the Digital Era Rojikun, Ahmad; Darda, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2966

Abstract

Digital transformation has become a catalyst for major changes in the global business landscape. The development of information technology has driven a major transformation in business communication practices, particularly in efforts to influence consumer behavior in the digital era. This era is marked by fundamental changes in consumer behavior, who are now more active, critical, and constantly connected with brands through various digital platforms such as social media, e-commerce, discussion forums, and mobile applications. Communication strategies that were previously one-way must now evolve to be interactive, personalized, and data-driven. This study aims to analyze how optimizing business communication strategies can increase consumer interest in purchasing decisions, especially in the context of a dynamic and competitive digital environment. Using a descriptive qualitative approach, this study examines various elements of digital communication such as content marketing, social media, message personalization, and the use of technologies such as artificial intelligence and consumer analytics. The results of the study indicate that integrated, relevant, and responsive business communication significantly influences consumer perceptions, trust, and purchase intentions. These findings emphasize the importance of strategic communication management that not only conveys information but also builds emotional engagement and meaningful digital experiences. Thus, this study recommends that companies adopt a technology- and data-based communication approach to create more effective, adaptive, and consumer experience-oriented interactions as an effort to increase competitiveness in the digital marketplace.
Optimizing Business Communication Strategy to Increase Consumer Interest in Purchasing in the Digital Era Rojikun, Ahmad; Darda, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 6 No. 2 (2025): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v6i2.2966

Abstract

Digital transformation has become a catalyst for major changes in the global business landscape. The development of information technology has driven a major transformation in business communication practices, particularly in efforts to influence consumer behavior in the digital era. This era is marked by fundamental changes in consumer behavior, who are now more active, critical, and constantly connected with brands through various digital platforms such as social media, e-commerce, discussion forums, and mobile applications. Communication strategies that were previously one-way must now evolve to be interactive, personalized, and data-driven. This study aims to analyze how optimizing business communication strategies can increase consumer interest in purchasing decisions, especially in the context of a dynamic and competitive digital environment. Using a descriptive qualitative approach, this study examines various elements of digital communication such as content marketing, social media, message personalization, and the use of technologies such as artificial intelligence and consumer analytics. The results of the study indicate that integrated, relevant, and responsive business communication significantly influences consumer perceptions, trust, and purchase intentions. These findings emphasize the importance of strategic communication management that not only conveys information but also builds emotional engagement and meaningful digital experiences. Thus, this study recommends that companies adopt a technology- and data-based communication approach to create more effective, adaptive, and consumer experience-oriented interactions as an effort to increase competitiveness in the digital marketplace.
Pengaruh Motivasi Kerja dan Iklim Organisasi Terhadap Kinerja Karyawan CV. Herang Hanjuang Bogor Rojikun, Ahmad; Panggabean, Helena Louise; Nabilah, Lily
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 2 No. 1 (2021): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v2i1.564

Abstract

Tujuan Penelitian ini untuk mengetahui pengaruh motivasi kerja dan iklim organisasi  terhadap kinerja karyawan CV. Herang Hanjuang. Metode pengumpulan data menggunakan kuesioner secara langsung kepada 30 karyawan CV Herang Hanjuang Bogor. Kemudian dilakukan analisis terhadap data-data yang diperoleh berupa Uji Instrumen yaitu Uji Validitas dan Uji Reliabilitas, Uji Asumsi Klasik, dan Metode analisis yang digunakan adalah model regresi linier bergand, sedangkan pengujian hipotesis yang digunakan yaitu: Uji Statistik t, Uji Statistik, dan Uji R2. Hasil penelitian   menghasilkan persamaan regresi Y = 6.386 + 0.522 X1 + 0.728 X2.Berdasarkan Uji T menunjukkan diketahui nilai sig untuk pengaruh X1 terhadap Y adalah sebesar 0.004 < 0.05 dan nilai thitung sebesar 3.111 > nilai ttabel sebesar 0.052. sehingga dapat disimpulkan bahwa H00 ditolak dan Ha0 diterima yang berarti terdapat pengaruh X1 terhadap Y.serta Diketahui nilai sig untuk pengaruh X2 terhadap Y adalah sebesar 0.001 < 0.05 dan nilai thitung sebesar 3.832  > nilai ttabel sebesar 0.052. Sehingga dapat disimpulkan bahwa H01 ditolak dan Ha1 diterima yang berarti terdapat pengaruh X2 terhadap Y. Uji F menunjukkan  nilai signifikasi untuk pengaruh X1 dan X2 secara simultan terhadap Y adalah sebesar 0.000 < 0.05 dan nilai Fhitung sebesar 13.277 > Ftabel 3.34 sehingga dapat disimpulkan bahwa H02 ditolak dan Ha2 diterima yang berarti terdapat pengaruh X1 dan X2 secara simultan terhadap Y.Nilai R square sebesar 0.496 hal ini menggandung arti bahwa pengaruh variabel independent yaitu Motivasi Kerja (X1) dan Iklim Organisasi (X2)  secara simultan terhadap variabel dependent yaitu Kinerja Karyawan (Y) adalah sebesar 49.6%.Kata Kunci: Motivasi dan Kinerja.
Peran Komunikasi Organisasi Dalam Meningkatkan Kinerja Karyawan PT. Fuji Dharma Electric Jakarta Rojikun, Ahmad; Nabilah, Lily
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 2 No. 2 (2021): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v2i2.571

Abstract

Komunikasi didalam organisasi adalah hal yang mengikat pada kesatuan organisasi. Salah satu tantangan terbesar dalam komunikasi organisasi adalah bagaimana menyampaikan informasi ke seluruh bagian organisasi dan bagaimana menerima informasi dari seluruh bagian organisasi. Tujuan penelitian ini untuk mengetahui lebih dalam bagaimana Peran  Komunikasi Organisasi Dalam Meningkatkan  Kinerja Karyawan di PT. Fuji Dharma Electric Jakarta.Bilamana Informasi yang tersampaikan sesuai dengan kebutuhan, maka komunikasi yang dijalankan efektif akan secara otomatis menghasilkan suatu kinerja karyawan yang baik didalamnya. Penelitian ini menggunakan metode  kualitatif fenomenologi adalah jenis penelitian yang berorientasi pada hasil filsafat. Filsafat yang dimaksud adalah upaya peneliti menggali informasi dengan cara mencari arti, makna secara esensinya, dimana pengumpulan datanya menggunakan teknik observasi, wawancara dan dokumentasi. Dalam teknik wawancara   merupakan pembicaraan yang mempunyai tujuan dan didahului beberapa pertanyaan informal. Wawancara pada penelitian kualitatif merupakan pembicaraan yang mempunyai tujuan dan didahului beberapa pertanyaan informal.Sedangkan informan dipilih berdasarkan purposive sampling. Analisis data yang diperoleh menggunakan model Miles dan Huberman, dan keabsahan data diuji menggunakan triangulasi data/sumber. Hasil yang diperoleh menunjukkan bahwa komunikasi organisasi di PT.Fuji Dharma Electric telah efektif dilihat dalam indikator fungsi komunikasi organisasi sehingga berdampak pada kinerja karyawan yang baik/optimal.Kata Kunci : Komunikasi Organisasi, Kinerja Karyawan.
Pengaruh Media Sosial Terhadap Omzet Penjualan Handphone di Outlet Gabe Cell Tangsel Darda, Ahmad; Rojikun, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1832

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh media sosial terhadap omzet penjualan di outlet Gabe Cell Tangsel. Penelitian ini menggunakan pendekatan penelitian kuantitatif eksplanatif dengan menggunakan survey sebagai alat pengambilan data yang bertujuan untuk mengetahui bagaimana suatu variabel mempengaruhi variabel lainnya. Populasi dalam penelitian ini adalah seluruh karyawan dan pengunjung outlet dengan jumlah 527 orang. Metode pengambilan sampel menggunakan metode non-probability sampling yaitu sampling jenuh karena mengambil sampel dari seluruh total populasi. Penilaian menggunakan skala Likert. Penelitian ini merupakan penelitian survei dimana data primer dikumpulkan melalui penyebaran kuesioner, data sekunder dikumpulkan dari outlet Gabe Cell dan studi literatur. Metode analisis data yang digunakan adalah metode analisis deskriptif dengan teknik analisis regresi linier sederhana Crosstab sebagai alat untuk menghitung apakah ada hubungan atau pengaruh antara media sosial terhadap omzet penjualan. Hasil uji  hipotesis dalam penelitian ini membuktikan bahwa media sosial berpengaruh positif dan signifikan terhadap omzet penjualan dimana t hitung sebesar 6,708 lebih besar dari t tabel sebesar 1,990. Dari Adjusted R Square = 0,352 dapat dikatakan bahwa perubahan variabel dependen (Y) sebesar 35,2% dipengaruhi variabel X, sedangkan sisanya sebesar 64,8% disebabkan oleh faktor lain yang tidak terdapat dalam penelitian. 
The Influence Of Price, Promotion, and Awareness On Customer Satisfaction Among Traveloka Users Darda, Ahmad; Rojikun, Ahmad
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of price, promotion and brand awareness on customer satisfaction of Traveloka users. The research method used is a quantitative method with a descriptive design. The research was carried out by searching for primary data through questionnaires to respondents using a purposive sampling method, so the sample used was 116 respondents. The analysis used in this research used SPSS 26.0 software. The analysis technique uses multiple linear regression analysis, and hypothesis testing uses the t-test and F-test to test the regression coefficients partially and simultaneously and the coefficient of determination. The research results show a positive and significant influence of the Price variable on Customer Satisfaction, a positive and significant influence of the Promotion variable on Customer Satisfaction, and a positive and significant impact of the Brand Awareness variable on Customer Satisfaction. Likewise, price, promotion, and brand awareness significantly affect Traveloka's customer satisfaction
Innovation Strategy and Firm Performance in Jakarta: Evidence from Large–Medium Manufacturing and SME Ecosystems Riyadi, Selamet; Rojikun, Ahmad; Tarmizi, Achmad
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the role of innovation strategy in improving firm performance within Jakarta’s manufacturing ecosystem, encompassing large, medium-sized enterprises, and small and medium enterprises (SMEs). Using a quantitative explanatory approach, this research analyzes the causal relationships among leadership orientation, innovation strategy, investment level, and firm performance. Primary data were collected through structured questionnaires administered to owners and managers of manufacturing firms operating in DKI Jakarta. The data were analyzed using Structural Equation Modeling (SEM), preceded by Confirmatory Factor Analysis (CFA) to ensure measurement validity and reliability. The results indicate that leadership orientation has a significant positive effect on innovation strategy and investment level. Innovation strategy also significantly strengthens investment level, which in turn exerts a strong positive influence on firm performance. In addition, leadership orientation directly contributes to firm performance. These findings suggest that innovation-driven strategies, supported by effective leadership and sustained investment, are essential for enhancing productivity and competitiveness in Jakarta’s manufacturing sector. This study contributes empirical insights to strategic management literature and offers practical implications for managers and policymakers.
Analytical Effect of the Implementation of Business Ethics on the Success of Trading Companies Ahmad Darda; Rojikun, Ahmad
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3397

Abstract

Trading companies in Indonesia currently play a strategic role in supporting the national economy. This contribution can be seen in the development of various forms of trading businesses, such as shops, convenience stores, supermarkets, and shopping centers (malls), which provide products from suppliers without undergoing a transformation process. In their operations, the application of business ethics is a crucial factor in maintaining business sustainability in the trading sector. Trading businesses experience intense competition due to the spread of businesses across various circles and the abundance of similar products. However, practices of violating business ethics still frequently occur, both by individuals and businesses, potentially disrupting business stability and continuity. Therefore, this study aims to analyze the application of business ethics in trading companies to ensure business sustainability. Business continuity is not only measured by a company's ability to generate profits, but also by the extent to which the company is able to survive and develop sustainably in the long term. This study uses a qualitative descriptive approach with data collection techniques through observation and literature study. The results show that trading companies that consistently apply business ethics principles tend to be able to avoid various operational risks, such as fraud, theft, and embezzlement, which have the potential to hinder business continuity.  
Pengaruh Personal Selling dan Brand Image Terhadap Keputusan Konsumen dalam Memilih Asuransi Kendaraan Darda, Ahmad; Rojikun, Ahmad
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5337

Abstract

This study aims to analyze the influence of personal selling and brand image on consumer decisions in choosing vehicle insurance products. Using a quantitative approach, data were obtained from 100 respondents through a questionnaire designed to measure their perceptions related to these two independent variables. The regression analysis results show that both personal selling and brand image significantly influence consumer decisions. Personal selling plays a major role in building trust through direct interaction, while brand image has an important impact on consumer perceptions of the quality and reputation of the insurance products. A coefficient of determination of 66% indicates that the combination of these two variables explains the majority of consumer decisions, while the remainder is influenced by other factors. These findings emphasize the importance of managing effective marketing strategies to enhance vehicle insurance penetration in Indonesia.
Co-Authors Abdul Rohman Achmad Tarmizi Budhi Heriyanto, Agustinus Yanuar Darda, Ahmad M, Murniwati Nabilah, Lily Ningsih, Fery Herna Panggabean, Helena Louise Saragih, Andreas Cahya U.R P Sarina, Yusra Selamet Riyadi Sosidah, Sosidah