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All Journal EKONOBIS (JURNAL EKONOMI DAN BISNIS) JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Management and Accounting Expose Nusantara Hasana Journal Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Socio-Economic and Humanistic Aspects for Township and Industry
Junaidi Sagir
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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ANALISIS FAKTOR YANG MEMPENGARUHI MAHASISWA MEMILIH FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MATARAM Junaidi Sagir; Alamsyah A B; Emilia Septiani
JMM UNRAM - MASTER OF MANAGEMENT JOURNAL Vol. 10 No. 4 (2021): JMM November 2021
Publisher : Master of Management, Mataram University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (794.771 KB)

Abstract

  The Universities are facing a touggh competition amongst each others to attract the maximum number of eligible candidates. This paper examines the influence  facors those are considered by students in making decisions in choosing a higher education for  their studies. This research was conducted on new undergraduate students of the 2020 Faculty of Economics and Business, Mataram University, with 100 respondents who were taken proportionally. There are 10 variables studied in this study, namely: reference group, family, social class, campus location, image of study program/faculty, job opportunities, educational facilities, education costs, accreditation status and promotion/communication. The results of the analysis show that from the 10 variables studied previously, they turned into 2 new variables, namely: campus attributes and social interactions which were able to explain up to 70.2% of the total variables studied. Keywords: factor analysis, campus attributes and  social interaction
Analysis of Factors Affecting the Intention to Revisit Domestic Tourists to Lombok Utara Regency Satriani Dwi Putri; Junaidi Sagir; Rusminah HS; L Adi Permadi
Socio-Economic and Humanistic Aspects for Township and Industry Vol. 1 No. 4 (2023): Socio-Economic and Humanistic Aspects for Township and Industry
Publisher : Tinta Emas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/sehati.v1i4.175

Abstract

Nusa Tenggara Barat also has a variety of tourist destinations in each district and city, one of which is Lombok Utara Regency. This study aims to analyze the factors that influence the intention of domestic tourists to visit Lombok Utara Regency again. The sampling technique in this study used purposive sampling. The population in this study were tourists who had visited North Lombok Regency. The sample in this study were 100 respondents. The analysis technique used is Factor Analysis. The results of the factor analysis test can be concluded that the factors that influence the intention to revisit domestic tourists to North Lombok Regency formed 7 factors in which there are 36 variables with a variance of 73, 992%. The eight factors are the factors of Tourist Attractions, Promotion, Security, Facilities, Prices, Culture and Accessibility. The dominant factor is the Tourist Attraction factor with a variance value of 47.911% and the smallest factor is Accessibility with a variance of 28.50%.
Peranan Live Streaming Dalam Menguatkan Pengetahuan Produk dan Minat Beli di Indonesia Sulhaini Sulhaini; Junaidi Sagir; Sulaimiah Sulaimiah
Management & Accounting Expose Vol 7, No 1 (2024)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v7i1.2054

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh live streaming terhadap pengetahuan produk subyektif dan minat beli konsumen. Demi mencapai tujuan tersebut, sebuah model yang mengitegrasikan variabel-variabel tersebut dikembangkan dan diuji. Pengumpulan data dilakukan dengan menggunakan online survey terhadap konsumen muda wanita yang sering menonton live streaming dalam satu bulan terakhir. Link kuesioner disebarkan melalui media sosial Whatsapp. Apaun kategori produk dibatasi pada produk feysen yang banyak dipasarkan lewat live streaming. Hasil penelitian menunjukkan bahwa daya tarik penyiar, kualitas informasi dan interaksi sosial dapat mengembangkan pengetahuan produk subyektif dan menguatkan minat beli. Diantar tiga variable live streaming, kualitas informasi merupakan variable yang paling kuat membentuk pengetahuan produk subyektif. Pengetahuan ini menguatkan menumbuhkan minat beli konsumen. Penelitian ini memberikan implikasi manajerial dan saran untuk penelitian yang akan dating. 
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Merek Realme Di Kecamatan Batukliang Kabupaten Lombok Tengah Rizky Tri Septiawan; Junaidi Sagir; Rusminah HS
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): OKTOBER: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.244

Abstract

This research is entitled the influence of product quality and price of realme brand smartphones on purchasing decisions (studies in Batuliang sub-district, Central Lombok district). The aim is to determine the effect of product quality and price on purchasing decisions. The type of research used is quantitative with an associative approach. The data collection method used is the purposive sampling. The population and respondents in the study were 60 people in Batukliang District, Central Lombok Regency. The analytical tool used is Multiple Linear Regression using SPSS version 25. The results of the analysis show that: (1) the quality of Realme brand smartphone products has a positive and not significant effect on purchasing decisions (2) The price of Realme brand smartphone products has a positive and significant effect on purchasing decisions.
PENGARUH KUALITAAS LAYANAN TERHADAP LOYALITAS KONSUMEN YANG DIMEDIASI OLEH NYAMAN COFFEE MATARAM Ayu Khairunnisa; Junaidi Sagir; Rusminah, Rusminah
Nusantara Hasana Journal Vol. 4 No. 1 (2024): Nusantara Hasana Journal, Juny 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i1.1139

Abstract

The goals of this research is to determine the effect of E-Service Quality on E- Customer Loyalty by mediating E-Customer Satisfaction (Nyaman Coffee consumer study in Mataram). The population is all Shopee consumers in Mataram City, while the sample is 85 consumers using purposive sampling. This type of research is associative research. Processing data in this study using SPSS 23.0 for windows software. In which the validity test, reliability test, classical assumption test, analisys path test, significance test (t test), coefficient of determination test (R2), and sobel test were carried out. Based on the results of the analysis, all variables have a partial effect where E-Service Quality affects E-Customer Loyalty, E-Customer Satisfaction affects E-Customer Loyalty, E-Service Quality affects E-customer satisfaction. Based on these results, it is recommended that Shopee can improve the quality of E-Service Quality and increase customer satisfaction, resulting in increased customer loyalty to product purchases in the Nyaman Coffee. The results showed that service quality has a positive and significant influence on Nyaman Coffee consumer loyalty, customer satisfaction has a positive and significant influence on consumer loyalty at Nyaman Coffee, and service quality has a positive and significant influence on customer satisfaction at Nyaman Coffee
Pengaruh Brand Ambassador Dan Country Of Origin Terhadap Minat Beli Konsumen Pada Skin Care Korea Junaidi Sagir; Ninin Setianing Pandika; Sri Darwini
Journal of Economics and Business Vol 7 No 1 (2021): Ekonobis, Maret 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ekonobis.v7i1.72

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand ambassador dan country of origin terhadap minat beli konsumen pada kosmetik dan skin care korea. Populasi dari penelitian ini adalah seluruh masyarakat Indonesia yang berusia minimal 18 tahun dan sudah pernah mengenal produk skin care Korea. Setelah kuesner diedarkan ternyata hanya 70 orang yang memberikan tanggapan dan semuanya berjenis kelamin wanita. Hasil penelitian ini menunjukkan bahwa brand ambassador dan country of origin berpengaruh terhadap minat beli konsumen pada produk kosmetik skin care asal Korea ini.
Co-Authors Alamsyah A B Ayu Khairunnisa L Adi Permadi Ninin Setianing Pandika Rizky Tri Septiawan Rusminah Hs Rusminah Rusminah, Rusminah Satriani Dwi Putri Septiani, Emilia Sri Darwini Sulaimiah Sulaimiah Sulhaini Sulhaini